The Indian Flair Bartenders Association (IFBA) hosted the IFBA Flair Challenge 2025 at Maize & Malt, Whitefield, Bengaluru, presented by Marimbula and powered by Stolichnaya. The event attracted bartenders, hospitality leaders, and beverage enthusiasts for a vibrant display of skill and creativity.

Out of 110 registered participants, 45 were shortlisted to compete in a high-energy flair competition that combined technique with artistry in front of an enthusiastic audience. Talented bartenders from across India and Nepal showcased electrifying routines and innovative cocktail presentations.

The competition was judged by a panel of industry experts, including Flair Judges Rohan Carvalho, Biznu Saru, Sachin Gowda, Clayton Gracias, and Ali, alongside Cocktail Judges Harshad Jain, Sandeep Verma, Ranson Carvalho, Keshav Keshu, and Aman Dua.

Rohan Carvalho, President of IFBA, reflected, “Tonight’s performances set a new benchmark for bartending artistry in India. The passion, precision, and creativity displayed by each participant is a testament to the growing professionalism and excitement within this field. IFBA remains committed to inspiring the next generation of bartenders, nurturing their skills, and building a thriving community that elevates hospitality standards nationwide.”

The event not only recognized emerging talent but also celebrated industry veterans who have shaped India’s bartending scene. Bengaluru’s position as a trendsetting city for flair and mixology was reaffirmed, promising continued growth for the sector.

Looking ahead, IFBA plans to expand its competitions nationwide, host workshops, offer training programs, and prepare participants for international contests. The association also aims to launch a membership drive, provide job opportunities and legal support, and foster international collaborations for skill exchange. The ultimate goal is to host an international flair bartending competition in India, positioning the country as a global hub for this craft.