IGP, one of India’s leading D2C gifting platforms and a strong name in the cakes category, has launched a first-ever limited-edition Global Cake Collection, bringing iconic flavours from eight countries to the Indian market. With cakes becoming an essential part of modern celebrations, the brand aims to offer a fresh, imaginative way of enjoying desserts inspired by global cultures.

Launched on World Cake Day, the campaign revolves around the idea that every cake tells a story. To mark the occasion, IGP introduced Cakes of the World, a chef-crafted collection that showcases globally inspired flavours paired with IGP’s signature craftsmanship and attention to detail.

The limited-edition range features eight distinct creations:

• France: Smooth Salted Caramel

• Italy: Rich Mocha Espresso

• Belgium: Indulgent Chocolate Truffle

• Switzerland: Velvety Hazelnut Praline

• Canada: Fluffy Blueberry Cream

• India: Festive Rasmalai

• United States: Classic Red Velvet

• UAE: Decadent Chocolate Kunafa

Each cake highlights a beloved flavour story from its region, presenting a blend of cultural inspiration, culinary creativity, and global indulgence.

Speaking about the launch, Tarun Joshi, Founder and CEO, IGP, said, “IGP has always been at the forefront of redefining the cake experience in India, and there couldn’t be a more perfect day than World Cake Day to deepen that association. With this year’s campaign, we are introducing Cakes of the World—an invitation to enjoy international flavours and celebrate the joy and indulgence that the year-end season brings. It’s our way of sharing the world’s most loved cakes, crafted in a distinctly IGP way.”

The campaign is supported by a multi-platform rollout, including teasers, digital content, creator collaborations, and communication across the brand’s website, email, and WhatsApp channels. With a strong focus on storytelling and flavour exploration, IGP aims to make World Cake Day a moment of global celebration rather than just an annual observance.

IGP continues to lead innovation in the cakes category, from developing chef-driven signature flavours to building a robust nationwide delivery network. The brand has delivered over 1,500 tons of cakes across India, enough to fill more than 650 food trucks, marking millions of celebrations across the country.

About IGP:

IGP is one of the largest D2C gifting companies with offices in India, Singapore, and Dubai. The International Gifts Platform offers a wide range of festival merchandise, gifts, flowers, cakes, plants, gourmet foods, and personalised products. With customers across 100+ countries and 1000+ Indian cities, the brand has created over 20 million gifting experiences so far.