IHCL and Tree of Life Forge Strategic Alliance to Enhance Hospitality Landscape

IHCL and Tree of Life Forge Strategic Alliance to Enhance Hospitality Landscape

By Author

Published on February 18, 2024

The Indian Hotels Company (IHCL), the largest hospitality company in India, has entered into a strategic partnership with Tree of Life Resorts & Hotels, a recently acquired entity by the Ambuja Neotia Group. This collaboration is set to enrich the Indian hospitality sector, offering guests unique and immersive travel experiences in some of the country's most serene and offbeat locations.

Tree of Life Resorts & Hotels, established in 2009, operates boutique hotels across 14 destinations, including Mussoorie, Dared, Naggar, and Udaipurwati. These resorts are strategically located away from city centers, providing guests with exclusive getaways that offer a blend of luxury, nature, and cultural immersion.

Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL, emphasized the synergy between the two brands, stating, "With the rising trend of experiential travel, Tree of Life Resorts & Hotels offers our discerning guests unique travel experiences in offbeat destinations, including in tier II and III cities. This partnership is in line with our vision to expand our brandscape to newer formats which cater to the ever-evolving travel needs."

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The strategic alliance will enable Tree of Life Resorts & Hotels to tap into IHCL’s vast marketing and distribution network, drawing both domestic and inbound travelers to these unique destinations. Harshavardhan Neotia, Chairman of the Ambuja Neotia Group, expressed his enthusiasm for the partnership, noting the increasing demand for experiential stays and setting an ambitious target of achieving 100 properties by 2030 under the Tree of Life brand.

Starting March 1, 2024, the Tree of Life Resorts & Hotels will be available for room bookings through IHCL’s distribution network. This move is part of IHCL's broader strategy, which has already seen the company surpass market guidance by achieving a portfolio of over 300 hotels, with 90 more under development.

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About the Ambuja Neotia Group:

Ambuja Neotia, headquartered in Kolkata, has made significant contributions to the Eastern Region's development, particularly in real estate, with ventures into hospitality, healthcare, and education. Led by Harshavardhan Neotia, recipient of the Padmashree in 1999, the group has been behind landmark projects and luxury destinations such as City Centre malls and Raichak on Ganges, along with notable healthcare and educational institutions.

This strategic partnership between IHCL and Tree of Life Resorts & Hotels marks a significant milestone in India's hospitality industry, promising to offer travelers unparalleled experiences in the country’s most enchanting locations.


Enrise by Sayaji, Latur Opens in MIDC Hub, Strengthening Marathwada’s Hospitality Infrastructure

Enrise by Sayaji, Latur Opens in MIDC Hub, Strengthening Marathwada’s Hospitality Infrastructure

By Hariharan U

Published on February 17, 2026

Enrise by Sayaji, Latur has officially opened in the city’s Old MIDC Area, marking a strategic addition to the hospitality infrastructure of Maharashtra’s Marathwada region. The 30-room property is designed to cater to Latur’s rapidly expanding industrial and business corridor, reinforcing the city’s position as one of India’s fast-growing tier-2 markets.

Latur, home to over 24 lakh residents (Census 2011), is recognised as a major soyabean trading centre and for its 11 cooperative sugar factories, earning it the title “Sugar Belt of Maharashtra.” The region’s strong agro-industrial base continues to generate sustained demand for quality business hospitality.

The hotel offers 30 rooms across three categories - 18 Deluxe Rooms, 9 Executive Rooms and 3 Premium Executive Rooms, tailored for business and leisure travellers. Expansive MICE and event facilities include four banquet venues: Jewel, accommodating up to 700 guests in a theatre-style setup; Solitaire for mid-sized gatherings; Crystal for corporate meetings; and Connect, an intimate boardroom space.

Dining options include two multi-cuisine restaurants, Momentt and Horizon, serving resident guests, business travellers and local diners.

Ajay Kanojia, Associate General Manager, Sayaji Hotels Ltd, stated that Latur aligns with the brand’s strategic expansion into high-potential growth markets, bringing its signature “Yours Truly” service ethos to the region. Mayur Garje, Managing Director, Garje Unit, highlighted the partnership’s role in elevating hospitality standards in the district.

Located 3 km from Latur Railway Station and 120 km from Solapur Airport, the property offers convenient connectivity for corporate travellers. The opening reflects Sayaji Hotels’ continued focus on expanding across emerging business destinations in India


Royal Orchid Hotels Launches Regenta Ranjit Avenue in Amritsar

Royal Orchid Hotels Launches Regenta Ranjit Avenue in Amritsar

By Hariharan U

Published on February 15, 2026

Royal Orchid Hotels Ltd. (ROHL) has announced the launch of its newest property, Regenta Ranjit Avenue, Amritsar, further strengthening its footprint in Punjab. With this opening, the group now operates five properties in the city, reinforcing its focus on high-growth urban and religious tourism destinations.

Strategically located at SCO 47-50, Ranjit Avenue, the hotel offers convenient access to Amritsar’s key landmarks. It is situated just 7 km (around 10 minutes) from the iconic Golden Temple and Jallianwala Bagh. The property is also 15 km from Shri Guru Ram Dass Ji International Airport and 5.5 km from the Amritsar Railway Station, making it accessible for both domestic and international travellers.

The hotel features 37 thoughtfully designed rooms that blend contemporary comfort with regal elegance, offering guests a serene stay experience.

Dining at the property includes three distinct venues. Pinxx Kitchen & Lounge serves as the signature all-day dining restaurant, where global flavours meet the authentic tastes of Amritsar. Mix Bar offers a chic setting with a curated selection of expertly crafted beverages, while Kitty Lounge provides an exclusive space for private gatherings and intimate social events.

For meetings and celebrations, the hotel boasts expansive banquet venues with regal detailing. A highlight is “Celebration – The Party Hall,” a 4,500 square feet space with 16-foot ceilings, ideal for grand events and corporate functions. Guests can also unwind at the rooftop swimming pool, adding a leisure edge to the property’s offerings.

Commenting on the launch, Chander K. Baljee, Chairman & Managing Director, Royal Orchid Hotels Ltd., said, “The opening of Regenta Ranjit Avenue marks a significant milestone in our strategy to strengthen our presence in India’s most iconic cultural and spiritual hubs. As our fifth property in Amritsar, this launch reinforces our commitment to the region and our ‘Vision 2030’ expansion roadmap. We aim to provide a sanctuary of 'Regal Hospitality and Eternal Serenity' that reflects the city's rich heritage while offering the modern, high-quality service our guests expect.”

With this addition, Royal Orchid Hotels continues to deepen its presence in key Indian markets, aligning growth with destinations that attract both leisure and pilgrimage travellers.


Vikram Kamats Hospitality and HPCL Join Hands to Build Pan-India Food and Fuel Ecosystem

Vikram Kamats Hospitality and HPCL Join Hands to Build Pan-India Food and Fuel Ecosystem

By Hariharan U

Published on February 15, 2026

In a move set to reshape India’s highway and city travel experience, Vikram Kamats Hospitality Limited has announced a strategic partnership with Hindustan Petroleum Corporation Limited (HPCL) to build an integrated food and fuel ecosystem across the country.

Under the agreement, Vikram Kamats Hospitality Limited will establish South Indian restaurants and takeaway outlets at select HPCL fuel stations. The initiative aims to provide travellers with access to clean, hygienic, and familiar food options while on the move.

The collaboration seeks to transform fuel stations into dependable rest and refresh points, where customers can refuel their vehicles, access well-maintained washrooms, and enjoy quality meals, all at a single stop. The rollout will begin with Maharashtra as the pilot state, followed by a phased expansion across highways, cities, and urban hubs nationwide.

The partnership was formally signed by Murali Krishna V. Vadrevu, Executive Director at HPCL, and Pankaj Deokar, Vice President – Operations at Vikram Kamats Hospitality Limited, underlining the shared intent to scale the model in a structured and sustainable manner.

With HPCL’s extensive network of fuel stations across India, the initiative is positioned to cater to a broad segment of highway travellers, daily commuters, families, fleet operators, and business travellers. Kamats restaurants will introduce travel-friendly food solutions, including specialised packaging for quick, hygienic grab-and-go dining, tailored to the needs of Indian road travel.

Commenting on the development, Vikram Kamat, Founder of Vikram Kamats Hospitality Limited, said, “For decades, Indian travellers have associated fuel stops with necessity alongside comfort. This partnership allows us to change that narrative. Through coming together with HPCL, we are creating spaces where people can pause, eat well, and travel better. Our focus has always been on food that is honest, hygienic, and familiar, and this collaboration allows us to take that experience to where India travels every day, on its highways and city roads.”

The companies have emphasised a step-by-step, scalable growth model, prioritising consistent food quality, service standards, and operational discipline over rapid expansion. The focus remains on building a dependable, long-term customer experience.

With this partnership, Vikram Kamats Hospitality Limited and HPCL aim to set a new benchmark for India’s travel infrastructure, turning fuel stations into well-rounded destinations that serve the everyday needs of modern Indian travellers.

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