IHCL and Tree of Life Forge Strategic Alliance to Enhance Hospitality Landscape

IHCL and Tree of Life Forge Strategic Alliance to Enhance Hospitality Landscape

By Author

Published on February 18, 2024

The Indian Hotels Company (IHCL), the largest hospitality company in India, has entered into a strategic partnership with Tree of Life Resorts & Hotels, a recently acquired entity by the Ambuja Neotia Group. This collaboration is set to enrich the Indian hospitality sector, offering guests unique and immersive travel experiences in some of the country's most serene and offbeat locations.

Tree of Life Resorts & Hotels, established in 2009, operates boutique hotels across 14 destinations, including Mussoorie, Dared, Naggar, and Udaipurwati. These resorts are strategically located away from city centers, providing guests with exclusive getaways that offer a blend of luxury, nature, and cultural immersion.

Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL, emphasized the synergy between the two brands, stating, "With the rising trend of experiential travel, Tree of Life Resorts & Hotels offers our discerning guests unique travel experiences in offbeat destinations, including in tier II and III cities. This partnership is in line with our vision to expand our brandscape to newer formats which cater to the ever-evolving travel needs."

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The strategic alliance will enable Tree of Life Resorts & Hotels to tap into IHCL’s vast marketing and distribution network, drawing both domestic and inbound travelers to these unique destinations. Harshavardhan Neotia, Chairman of the Ambuja Neotia Group, expressed his enthusiasm for the partnership, noting the increasing demand for experiential stays and setting an ambitious target of achieving 100 properties by 2030 under the Tree of Life brand.

Starting March 1, 2024, the Tree of Life Resorts & Hotels will be available for room bookings through IHCL’s distribution network. This move is part of IHCL's broader strategy, which has already seen the company surpass market guidance by achieving a portfolio of over 300 hotels, with 90 more under development.

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About the Ambuja Neotia Group:

Ambuja Neotia, headquartered in Kolkata, has made significant contributions to the Eastern Region's development, particularly in real estate, with ventures into hospitality, healthcare, and education. Led by Harshavardhan Neotia, recipient of the Padmashree in 1999, the group has been behind landmark projects and luxury destinations such as City Centre malls and Raichak on Ganges, along with notable healthcare and educational institutions.

This strategic partnership between IHCL and Tree of Life Resorts & Hotels marks a significant milestone in India's hospitality industry, promising to offer travelers unparalleled experiences in the country’s most enchanting locations.


Holiday Inn Express Opens in Greater Noida Knowledge Park

Holiday Inn Express Opens in Greater Noida Knowledge Park

By Nishang Narayan

Published on December 14, 2024

IHG Hotels & Resorts, a global hospitality leader, proudly announces the opening of its latest Holiday Inn Express property in Greater Noida Knowledge Park. This addition is part of IHG’s continued expansion in India, offering smart, modern, and value-driven accommodations tailored for business, family, and solo travelers alike.

Strategic Location for Modern Travelers

Situated in the bustling industrial hub of Greater Noida, the hotel provides easy access to local attractions, making it an ideal choice for both business and leisure guests. The property boasts 133 thoughtfully designed rooms equipped with blackout curtains, high-quality bedding, power showers, and complimentary high-speed Wi-Fi.

For added convenience, rooms feature flat-screen TVs with content mirroring, ergonomic chairs, USB ports, and flexible workspaces, ensuring a seamless experience for today’s modern traveler.

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Comfort and Convenience at Its Core

Holiday Inn Express in Greater Noida Knowledge Park is designed to be a hassle-free base for guests, offering both relaxation and functionality. Guests can look forward to a restful sleep with the brand’s renowned Express Recharge program and enjoy a complimentary Express Start Breakfast with a variety of healthy and hearty options.

The hotel also features an all-day restaurant serving lunch and dinner, further enhancing the dining experience for travelers on the go.

Statements from Industry Leaders

Sudeep Jain, Managing Director, SWA, IHG Hotels & Resorts, shared, “The opening of this new Holiday Inn Express property reflects our commitment to strengthening our presence in key Indian markets. This hotel will cater to the evolving needs of today’s travelers, providing innovative and high-quality hospitality solutions.”

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Ashish Jakhanwala, Chairman, MD & CEO of SAMHI Hotels Ltd., added, “We are thrilled to introduce this property in Greater Noida. Our aim is to meet the growing demand for quality accommodations while contributing positively to the local economy. This new hotel embodies our commitment to exceptional guest experiences.”

Global Recognition for the Brand

Holiday Inn Express, IHG’s largest and fastest-growing brand globally, currently operates over 3,200 properties worldwide, with 644 more in the pipeline. Known for its no-fuss, smart travel experience, the brand continues to be a preferred choice for travelers seeking consistent quality and value.

Guests booking directly through ihg.com can enjoy additional benefits by signing up for the free IHG One Rewards membership, offering flexibility, rewards, and enhanced control over their stays.

About Holiday Inn Express

Designed for travelers on the go, Holiday Inn Express focuses on providing essential amenities and heartfelt service. With the Express Recharge program, complimentary breakfast, and value-rich stays, the brand continues to redefine simple, smart travel.

For more information, visit www.holidayinnexpress.com, or connect with the brand on Facebook, TikTok, and Instagram.


Eight Continents Hotels & Resorts Redefines Global Hospitality with Emotique Concept

Eight Continents Hotels & Resorts Redefines Global Hospitality with Emotique Concept

By Manu Vardhan Kannan

Published on December 14, 2024

Eight Continents Hotels & Resorts, a trailblazer in the hospitality industry, is rapidly transforming the global landscape with its innovative approach and a vision for global growth. Established in 2020 and headquartered in the United Kingdom, the brand has quickly emerged as a force to reckon with, aiming to become the fastest-growing hotel management chain in the world.

A key component of Eight Continents’ success is its commitment to blending exceptional service with advanced digital infrastructure and a dynamic, cohesive team. This combination has allowed the brand to set new industry standards, crafting extraordinary experiences for its guests and redefining what it means to stay in a luxury hotel.

India, with its rising prominence as a global tourism destination, holds a significant place in Eight Continents' strategic expansion plans. The company has successfully introduced its unique Emotique Hotels concept across key regions, creating spaces that go beyond traditional hospitality by offering a deeply personal, emotional experience. Every Emotique property is carefully curated to connect with guests on a sensory level, blending awe-inspiring architecture with serene environments and personalized services to evoke joy, peace, and wonder.

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“Our mission is to craft spaces where guests feel understood and inspired,” says CEO Haninder Sachdeva. “Hospitality should not only cater to physical comforts but also nurture the soul, leaving a lasting emotional impact.” This philosophy extends throughout the company, with every team member trained to act as an “architect of emotion,” creating genuine connections and ensuring guests feel valued and cared for.

The brand’s commitment to holistic experiences is reflected in its dining and wellness offerings. At Eight Continents properties, dining is elevated to an art form, with every dish telling a unique story designed to evoke nostalgia, excitement, or comfort. Complementing this, the brand’s wellness initiatives, such as meditation sessions, mindfulness workshops, and rejuvenating spa treatments, ensure guests find emotional renewal and relaxation during their stay.

Despite its rapid growth, Eight Continents faces challenges in talent acquisition and technology adoption. However, the brand’s vision remains clear: to continue expanding, offering emotionally enriching experiences, and reshaping the future of hospitality worldwide.


Amo Odisha at Sterling Puri Recognized as One of India’s Top 50 Restaurants

Amo Odisha at Sterling Puri Recognized as One of India’s Top 50 Restaurants

By Manu Vardhan Kannan

Published on December 14, 2024

Amo Odisha, the Odia specialty restaurant at Sterling Puri, has received a prestigious recognition by being named one of India’s Top 50 Restaurants at the FOOD FOOD Awards 2024. This accolade, decided by a distinguished jury of renowned chefs, food critics, and industry leaders, highlights the restaurant’s commitment to bringing the rich and diverse flavors of Odisha to a wider audience.

Since its opening in 2023, Amo Odisha has quickly earned a reputation for its exceptional culinary offerings and innovative approach to presenting traditional Odia dishes. Under the guidance of Executive Chef Abhijit Nag, the restaurant has consistently impressed food lovers with its authentic yet modern take on Odia cuisine, earning praise from both locals and visitors alike.

Amo Odisha’s ability to blend traditional flavors with contemporary cooking techniques has made it a must-visit destination for food enthusiasts. Its inclusion in the Top 50 Restaurants list is a testament to the restaurant's excellence and its contribution to enhancing India’s diverse food culture.

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“We are immensely proud of Amo Odisha’s recent recognition,” said Harinath M, Sr. VP Marketing for Sterling Holidays. “Sterling’s vision has always been to integrate local cuisine into the experience at our resorts. Since 2023, we’ve invested in specialty restaurants like Slate, Pearl, and Nilgiri Express, focusing on regional cuisines and lesser-known delicacies to provide our guests with unique culinary experiences.”

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The FOOD FOOD Awards celebrate innovation, creativity, and the exceptional dining experiences provided by restaurants across the country. Amo Odisha’s inclusion among India’s top culinary destinations is a reflection of the growing appreciation for regional Indian cuisines in the ever-evolving food scene.

For more information, visit: www.sterlingholidays.com/resorts-hotels/puri

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