IHCL and Tree of Life Forge Strategic Alliance to Enhance Hospitality Landscape

IHCL and Tree of Life Forge Strategic Alliance to Enhance Hospitality Landscape

By Author

Published on February 18, 2024

The Indian Hotels Company (IHCL), the largest hospitality company in India, has entered into a strategic partnership with Tree of Life Resorts & Hotels, a recently acquired entity by the Ambuja Neotia Group. This collaboration is set to enrich the Indian hospitality sector, offering guests unique and immersive travel experiences in some of the country's most serene and offbeat locations.

Tree of Life Resorts & Hotels, established in 2009, operates boutique hotels across 14 destinations, including Mussoorie, Dared, Naggar, and Udaipurwati. These resorts are strategically located away from city centers, providing guests with exclusive getaways that offer a blend of luxury, nature, and cultural immersion.

Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL, emphasized the synergy between the two brands, stating, "With the rising trend of experiential travel, Tree of Life Resorts & Hotels offers our discerning guests unique travel experiences in offbeat destinations, including in tier II and III cities. This partnership is in line with our vision to expand our brandscape to newer formats which cater to the ever-evolving travel needs."

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The strategic alliance will enable Tree of Life Resorts & Hotels to tap into IHCL’s vast marketing and distribution network, drawing both domestic and inbound travelers to these unique destinations. Harshavardhan Neotia, Chairman of the Ambuja Neotia Group, expressed his enthusiasm for the partnership, noting the increasing demand for experiential stays and setting an ambitious target of achieving 100 properties by 2030 under the Tree of Life brand.

Starting March 1, 2024, the Tree of Life Resorts & Hotels will be available for room bookings through IHCL’s distribution network. This move is part of IHCL's broader strategy, which has already seen the company surpass market guidance by achieving a portfolio of over 300 hotels, with 90 more under development.

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About the Ambuja Neotia Group:

Ambuja Neotia, headquartered in Kolkata, has made significant contributions to the Eastern Region's development, particularly in real estate, with ventures into hospitality, healthcare, and education. Led by Harshavardhan Neotia, recipient of the Padmashree in 1999, the group has been behind landmark projects and luxury destinations such as City Centre malls and Raichak on Ganges, along with notable healthcare and educational institutions.

This strategic partnership between IHCL and Tree of Life Resorts & Hotels marks a significant milestone in India's hospitality industry, promising to offer travelers unparalleled experiences in the country’s most enchanting locations.


ELIVAAS and Aranayam Unveil Amayah – Goa’s First Sustainable Luxury Villa Community

ELIVAAS and Aranayam Unveil Amayah – Goa’s First Sustainable Luxury Villa Community

By Nishang Narayan

Published on August 1, 2025

In a major step toward redefining eco-conscious living in India’s favourite holiday state, ELIVAAS, a leading curator of premium vacation experiences, has joined hands with luxury villa developer Aranayam to launch Amayah—Goa’s first sustainable luxury villa community. Located in the lush neighbourhood of Assagao, Amayah blends the charm of Indo-Portuguese architecture with cutting-edge green technologies and timeless comforts.

Spread across 25,700 sq. ft., Amayah consists of nine meticulously crafted villas, including eight 3 BHKs and one 4 BHK, each thoughtfully designed with handcrafted teakwood finishes, natural lime plaster walls, and elegant balconies. These elements not only exude old-world charm but also ensure energy efficiency and climate adaptability.

At the heart of the project lies a commitment to sustainability. Amayah is one of the first villa communities in Goa to be GRIHA-certified—a prestigious green rating that ensures environmentally responsible construction and operations. The project is designed around sustainable development practices such as rainwater harvesting, solar energy systems, efficient water treatment and reuse, and eco-friendly materials.

But Amayah doesn’t just stop at responsible construction—it elevates the concept of luxury living. Each villa comes with private swimming pools, spa and sauna rooms, open-to-sky showers, private landscaped gardens, and state-of-the-art kitchens fitted with premium appliances. A mix of Portuguese tiles, terrazzo flooring, and authentic local craftsmanship create a serene, rooted aesthetic that mirrors Goa’s relaxed yet sophisticated lifestyle.

“At ELIVAAS, we’ve always believed that luxury doesn’t have to come at the cost of the planet,” says Ritwik Khare, Founder and CEO of ELIVAAS. “With Amayah, we’re creating a product that is beautiful, culturally grounded, and environmentally future-ready. We’re not just building villas; we’re curating soulful living experiences.”

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Aranayam, known for its commitment to thoughtful architecture and context-aware design, brings its deep understanding of local building styles and sustainability to this project. Varun Maheshwari, Founder of Aranayam, shares, “We believe that our homes should reflect harmony with their surroundings. Amayah is designed to be timeless—rooted in Goan heritage, but forward-thinking in function and sustainability. This collaboration with ELIVAAS has allowed us to create something truly special.”

Amayah's location in Assagao, one of Goa’s most sought-after residential areas, adds to its charm. Known for its greenery, peaceful vibe, and proximity to beaches like Vagator and Anjuna, Assagao is rapidly becoming the preferred address for those seeking both serenity and sophistication.

In an era where real estate is often viewed through the lens of returns and convenience, Amayah is a refreshing example of “luxury with purpose.” The project stands as a benchmark for regenerative tourism and sustainable living in Goa, setting a precedent for future developments in the region.

Whether as a private residence, vacation home, or investment, Amayah by ELIVAAS and Aranayam offers a chance to own a piece of Goa that not only promises elegance but also leaves a lighter footprint on the planet.


Myst by Machan Signs Resort Near UNESCO Heritage Ellora

Myst by Machan Signs Resort Near UNESCO Heritage Ellora

By Hariharan U

Published on July 31, 2025

Machan Resorts LLP, known for redefining sustainable luxury in India, is all set to open its next eco-wellness retreat under the Myst by Machan brand in Chhatrapati Sambhaji Nagar (formerly Aurangabad). With this signing, the group added its third property in Maharashtra, after Lonavala and Karjat.

The upcoming resort will span around 15 acres of forested land, offering elevated forest rooms, waterfront cottages, and luxury villas—each designed to blend in with nature while offering modern comfort. The space will also feature a wellness centre, farm-to-table dining, and versatile event venues fit for intimate weddings, offsite corporate events, and cultural gatherings.

Perfectly Located for Culture & Calm

 Just a scenic drive away via the Samruddhi Mahamarg, this location places guests at the heart of heritage and nature—close to the UNESCO-listed Ellora Caves, and within reach of other iconic sites like Shirdi, Ajanta, and Verul.

Chhatrapati Sambhaji Nagar is an ideal setting for our Myst by Machan concept. It lets us bring together eco-living and local heritage in a meaningful way”, said Rakshit Sharma, COO, Machan Resorts LLP.

Opening in 2028

 The resort is expected to open its doors in 2028, continuing the brand’s vision of building experiences that are both responsible and rejuvenating.

About Machan Resorts

 With a reputation rooted in eco-conscious hospitality, Machan Resorts LLP is best known for its treehouse retreats in Lonavala. Their Legacy Mandawa property in Rajasthan offers royal stays in a beautifully restored haveli. The group is currently expanding into Karjat, Mulshi, Pawana, Jaisalmer, and Udaipur, building a network of thoughtfully designed retreats across India.

To know more, visit www.themachan.com or follow @machanresorts on Instagram.


Goa’s Cosy Monsoon Festival You Don’t Want to Miss

Goa’s Cosy Monsoon Festival You Don’t Want to Miss

By Hariharan U

Published on July 30, 2025

 At Elements by Rosetta, Varca in South Goa, the monsoon isn’t just a backdrop, it’s the star of the show. Their Moody Monsoon Festival wraps the season in warmth, flavour, and thoughtful hospitality, creating an experience that turns every downpour into a reason to unwind.

Sip on the Season

The beverage selection feels like a hug in a cup. Think hot toddy minus the alcohol, spiced with cloves and cinnamon, or a refreshing herbal blend of lemongrass and Kaffir lime. If you're craving something richer, there’s traditional kahwa and five kinds of hot chocolate with custom toppings. And for those who prefer something chilled, a beer bucket with five brews is up for grabs at ₹700++.

Comfort, Reinvented

 Food takes a nostalgic turn with a monsoon twist. Breakfast features dishes like dal puri, parippu vada, and almi xacuti. The hi-tea spread brings in rainy day favourites like vada pav, cocktail samosas, bhajiyas, and oven-fresh treats. Each bite is crafted to evoke comfort and connection.

A Warm Wellness Touch

 The wellness side of the festival shines with immunity-boosting khichdi variations and soothing soups. The roast menu dives deep into hearty cravings, Kerala mutton pepper roast, nalli nihari, and prawn ghee roast round off the soul food offerings.

Comfort in the Details

 Thoughtful touches elevate the stay like warm towels, complimentary steam room use, drying services for your clothes, and indulgent bathtub setups in select rooms. VIPs even enjoy brandy miniatures paired with pepper-spiced chocolates, bringing an extra layer of warmth to their stay.

Why This Monsoon Feels Different

Instead of treating the monsoon as a dampener, Elements by Rosetta embraces it as a time for comfort and connection. From the flavourful menus to wellness boosts and cosy in-room touches, it’s a reminder that luxury can feel like home—especially when it rains.

Whether you're a fan of quiet indulgence or just want to sip something warm while the rain taps on the windows, the Moody Monsoon Festival has something special waiting for you.

Festival Details:

  • Dates: Ongoing till August 31st, 2025 

  • Location: Elements by Rosetta, Varca, Goa

  • Price: Stay packages available on request

Book your monsoon escape at: www.rosettahospitality.com/elements

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