Go Cheese, one of India’s most popular dairy brands under Parag Milk Foods Ltd., has teamed up with Sony Entertainment Television’s hit dance reality show Super Dancer Chapter 5. The association brings together two family favourites the energetic spirit of the show and the indulgent taste of Go Cheese.

The season, which premiered last month, has already won hearts with its powerful theme that celebrates the bond between mothers and children. With moms positioned as the biggest supporters of their kids’ dreams, the show is packed with entertainment, emotional moments, and jaw-dropping performances by young talents.

This theme resonates strongly with Go Cheese, which has always positioned itself as a brand that strengthens family moments, whether it’s enjoying cheesy snacks or making everyday meals special.

Sharing her thoughts on the collaboration, Ms. Akshali Shah, Executive Director, Parag Milk Foods Ltd., said, “Go Cheese has always been about bringing families together through great taste and shared moments. Our association with Super Dancer Chapter 5 is a natural extension of our connection with modern families, especially mothers who strive to nurture talent and celebrate their children’s uniqueness. We are thrilled to be part of a show that combines entertainment, emotion, and inspiration, all values that resonate deeply with our brand”.

Throughout the season, viewers can expect to see creative integrations of Go Cheese  from branded challenges to snackable segments and seamless product placements. The goal is to showcase how Go Cheese effortlessly elevates everyday dining and fun family occasions.

With Super Dancer Chapter 5 lighting up living rooms across the country on Sony Entertainment Television and SonyLIV, this partnership reflects Go Cheese’s mission of connecting with Indian families through stories, taste, and shared experiences.

About Go Cheese

 Go Cheese is a leading cheese brand from Parag Milk Foods Ltd., loved for its wide range of premium offerings. Known for innovation and quality, it continues to turn everyday meals into delicious experiences for households across India.

About Parag Milk Foods Ltd.

Founded in 1992, Parag Milk Foods is India’s largest private dairy FMCG company. With a robust distribution network, 5 lakh+ retail touch points, and iconic brands like Gowardhan, Go, Pride of Cows, and Avvatar, the company is at the forefront of dairy innovation. Go Cheese holds over 35% market share in the consumer cheese segment, making it a leader in both HORECA and retail categories.

Sarovar Hotels has further expanded its presence in Tamil Nadu with the launch of Sarovar Portico Sriperumbudur, its first hotel under the Sarovar Portico brand and third owned property. Located on the Chennai–Bangalore Highway, the 156-room hotel is designed as a sustainable, future-ready destination for business travellers and large-scale events in one of South India’s fastest-growing industrial hubs.

Part of the Louvre Hotels Group, Sarovar Hotels marked the launch with the presence of Federico J. González, Board Director, Groupe du Louvre; K. Syama Raju, President, FHRAI; Ajay K. Bakaya, Chairman, Sarovar Hotels & Director, Louvre Hotels India; and Jatin Khanna, CEO, Sarovar Hotels.

The property has been developed with sustainability at its core, featuring a solar roof, rainwater harvesting, an in-house sewage treatment plant, energy-efficient HVAC and lighting systems, a bottling plant, and purified water supply in guest rooms. Built with eco-sensitive design and low-impact construction techniques, the hotel reflects Sarovar’s long-term focus on responsible hospitality.

Speaking on the occasion, Federico J. González said, “India is a key strategic market for the Louvre Hotels Group, and Sarovar Hotels continues to play a pivotal role in our expansion here. The opening of Sarovar Portico Sriperumbudur reinforces our commitment to investing in high-growth destinations while also championing sustainability and innovation in hospitality.”

Ajay K. Bakaya added, “Sriperumbudur is one of the fastest-growing industrial zones in South India, and we are proud to introduce a hotel that not only meets the needs of modern business travellers but also reflects our commitment to responsible hospitality. From design to operations, Sarovar Portico Sriperumbudur represents our future-ready approach where guest comfort and environmental stewardship go hand in hand.”

The hotel also introduces distinctive dining options. SPR Kitchen, its all-day dining restaurant, offers global and Indian cuisines, nutritionist-curated options, and the region’s first “Bowl Meal” concept, served in eco-friendly ware. Chola Lounge, the tropical-themed bar, creates a vibrant social setting with handcrafted cocktails, modern bar bites, and curated greenery.

Catering to MICE and large-scale events, the hotel features 7,245 sq. ft. of flexible event space. Its highlight, Summit, a 4,770 sq. ft. pillar-less banquet hall is the largest in the region, complemented by Senate, Crescent, and a Board Room with advanced audiovisual facilities.

With this launch, Sarovar Hotels consolidates its Tamil Nadu portfolio while underscoring its focus on sustainability-led growth, business travel, and hospitality-driven development across India’s industrial corridors.

Sayaji Hotels has made a significant debut in Goa with the launch of Effotel by Sayaji, Panaji — its first property in the state’s bustling capital. Positioned as a modern business hotel with leisure elements, the new opening reflects the brand’s vision of creating destinations that appeal to travellers seeking both efficiency and comfort.

Located on Dr. Atmaram Borkar Road, Effotel Panaji enjoys a prime spot in the heart of Goa. Its proximity to airports, railway stations, government offices, business hubs, and cultural landmarks makes it equally convenient for corporate travellers and holidaymakers exploring the city and its iconic beaches.

The property offers 48 thoughtfully designed rooms spread across Deluxe, Superior, and Premium categories. Each space combines contemporary design with practical amenities, making them suitable for short business stays as well as relaxed leisure visits.

Dining is anchored by The Cube, the hotel’s all-day restaurant, which serves a mix of global cuisines and Goan favourites. An adjoining bar adds to the social energy, making the hotel a lively culinary destination for both locals and visitors. Guests can also enjoy the rooftop swimming pool with sweeping views of the city or recharge at the spa, designed as a calming escape within Panaji.

Speaking about the launch, Sumera Dhanani, Corporate Business Development Head at Sayaji Hotels, said, “With Effotel by Sayaji, Panaji; we are delighted to bring the Sayaji brand ethos of thoughtful hospitality, modern design, and curated experiences to Goa. This property not only strengthens our footprint in India’s key markets but also reflects our vision of creating destinations that resonate equally with business and leisure travellers.”

Sarfraz Sheikh, Director at Anwar Hassan Group, added, “Goa has always been seen as a leisure market, but with Panaji’s growing prominence as a business hub, Effotel Panaji brings the best of both worlds to our guests.”

Rajendra Joshi, Director of Operations, Sayaji Group, further shared, “As our first hotel in Panaji, this launch represents both a strategic expansion and a heartfelt commitment to elevating the hospitality experience in the state. We are confident that Effotel Panaji will become the preferred choice for travellers visiting Goa’s capital.”

With its modern design, culinary highlights, and balance of business convenience and leisure experiences, Effotel Panaji is set to redefine contemporary hospitality in the heart of Goa.