The Indian Hotels Company (IHCL) is expanding its footprint in India's spiritual heartland with the signing of a new Vivanta hotel in Ujjain, Madhya Pradesh. This venture represents IHCL's first foray into the ancient pilgrim city, known for its religious significance and the revered Mahakaleshwar Temple. Situated at a convenient distance from Indore airport and in close proximity to the Mahakal Corridor, the 130-keys hotel is poised to serve the needs of pilgrims and tourists alike.

Suma Venkatesh, Executive Vice President - Real Estate & Development at IHCL, highlighted the strategic importance of this new signing, stating, "This signing is in line with IHCL’s strategy of progressively establishing its presence at significant pilgrimage destinations across India." She further emphasised the company's delight in partnering with Phulwani Real Estate India Private Limited for the development of this greenfield project.

The Vivanta hotel in Ujjain is designed to offer a blend of modern amenities and cultural richness. Guests can look forward to an all-day diner that caters to diverse palates, a swimming pool for relaxation, and a fitness centre to keep up with wellness routines. Additionally, the hotel will boast a sophisticated banqueting space and meeting rooms, making it an ideal choice for both corporate gatherings and social events.

Jitendra Phulwani, Director of Phulwani Real Estate India Private Limited, expressed enthusiasm about the collaboration, noting, "This hotel will provide guests with the distinctive experience of the spirited Vivanta brand in Ujjain."

Ujjain's prominence as a Hindu pilgrimage centre, especially known for hosting the Kumbh Mela every twelve years, attracts millions of devotees. The addition of the Vivanta hotel is expected to significantly enhance the city's hospitality offerings, providing a comfortable and memorable stay for visitors.

With this new addition, IHCL will have 12 hotels across its Taj, SeleQtions, Vivanta, and Ginger brands in Madhya Pradesh, including four under development. This expansion underscores IHCL's commitment to catering to the burgeoning demand for high-quality accommodation in India's pilgrimage destinations, further solidifying its position as a leading player in the country's hospitality sector.

Phulwani Real Estate India Private Limited, the promoter of this project, brings together a team with diverse business interests, from perfumes in the UAE to hardware in Ujjain, alongside strong capabilities in accounts and finance management. Their collaboration with IHCL for the Vivanta hotel in Ujjain marks a significant step forward in enhancing the city's tourism and hospitality landscape.