Indian Hotels Company (IHCL) has announced the Taj InnerCircle Series, a new experiential chapter for its loyalty programme, Taj InnerCircle. The initiative aims to take the member experience beyond hotel stays and privileges by bringing members closer to celebrated names through curated experiences.

The series is built around exclusive access and relationships developed by Taj over generations. It will bring together experiences across celebrated Taj Hotels, offering members opportunities to engage with personalities, brands and experiences beyond the traditional hotel stay.

The first experience under the series brought Exímia, the celebrated bar from São Paulo, to Mumbai for its India debut. Ranked No. 61 on The World’s 50 Best Bars 2025, Exímia was presented at Loya, The Taj Mahal Palace Mumbai.

The evening was led by Márcio Silva, the bar’s celebrated name who was ranked No. 29 on The Bar World 100 2026. The collaboration brought Exímia’s contemporary Brazilian cocktail culture together with Loya’s culinary expression of the Great North.

As part of the experience, Taj InnerCircle members were treated to signature cocktails and Omakase-style tastings with Márcio Silva. The experience gave members an opportunity to get closer to the craft and ideas behind Exímia while experiencing its approach to Brazilian cocktail culture.

The Exímia collaboration served as the curtain raiser for the Taj InnerCircle Series, marking a new chapter for the loyalty programme. Through the series, IHCL will continue to create curated member experiences shaped by the access and long-standing relationships associated with Taj.