Indian Hotels Company (IHCL), India’s largest hospitality company, proudly announced that its iconic brand, Taj, has been named the World’s Strongest Hotel Brand for 2024 by Brand Finance. The prestigious ‘Hotels 50 2024’ annual report by the world's leading brand valuation consultancy recognizes the most valuable and strongest hotel brands globally.

Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL, expressed his delight, stating, "We are honored for Taj to be recognized as the World’s Strongest Hotel Brand again, especially in its milestone 120th year. Achieving this recognition for four years, with three times as the number one in the world, testifies to the brand’s century-old legacy of pioneering destinations, setting global benchmarks, and showcasing Indian hospitality to the world. This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj.”

Chhatwal added, “Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry.”

According to Brand Finance’s Hotel 50 2024 report, “With a 45% increase in brand value to USD 545 million, Taj has become the world’s strongest hotel brand. Its improved Brand Strength Index (BSI) score of 92.9 out of 100 earned it an AAA+ rating, the highest brand strength rating awarded by Brand Finance.

Taj also stands as the world’s second-fastest-growing brand, underscored by supercharged revenue growth and an increase in brand strength. Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration, recommendation, and reputation.”

The report highlights the brand’s strong sustainability focus delivered under IHCL’s ESG+ framework of Paathya, outlining short and long-term goals for 2030 anchored to the United Nations Sustainable Development Goals.

About The Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travelers and ranked as World’s Strongest Hotel Brand 2024 and India’s Strongest Brand 2023 by Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionizing the lean luxe segment.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 322 hotels, including 99 under development globally across four continents, 13 countries, and in over 130 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization and is primarily listed on the BSE and NSE.

For more information, click here to access the full report by Brand Finance.