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By Nishang Narayan
Published on June 16, 2024
Indian Hotels Company (IHCL), India’s largest hospitality company, proudly announced that its iconic brand, Taj, has been named the World’s Strongest Hotel Brand for 2024 by Brand Finance. The prestigious ‘Hotels 50 2024’ annual report by the world's leading brand valuation consultancy recognizes the most valuable and strongest hotel brands globally.
Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL, expressed his delight, stating, "We are honored for Taj to be recognized as the World’s Strongest Hotel Brand again, especially in its milestone 120th year. Achieving this recognition for four years, with three times as the number one in the world, testifies to the brand’s century-old legacy of pioneering destinations, setting global benchmarks, and showcasing Indian hospitality to the world. This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj.”
Chhatwal added, “Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry.”
According to Brand Finance’s Hotel 50 2024 report, “With a 45% increase in brand value to USD 545 million, Taj has become the world’s strongest hotel brand. Its improved Brand Strength Index (BSI) score of 92.9 out of 100 earned it an AAA+ rating, the highest brand strength rating awarded by Brand Finance.
Taj also stands as the world’s second-fastest-growing brand, underscored by supercharged revenue growth and an increase in brand strength. Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration, recommendation, and reputation.”
The report highlights the brand’s strong sustainability focus delivered under IHCL’s ESG+ framework of Paathya, outlining short and long-term goals for 2030 anchored to the United Nations Sustainable Development Goals.
About The Indian Hotels Company Limited
The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travelers and ranked as World’s Strongest Hotel Brand 2024 and India’s Strongest Brand 2023 by Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionizing the lean luxe segment.
Incorporated by the founder of the Tata Group, Jamsetji Tata, the company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 322 hotels, including 99 under development globally across four continents, 13 countries, and in over 130 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization and is primarily listed on the BSE and NSE.
For more information, click here to access the full report by Brand Finance.
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By Hariharan U
Published on October 22, 2025
ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.
Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.
“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.
“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.
Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.
With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.
If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.
Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.
This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.
The upcoming Lemon Tree Resort, Saj by the Mountain will feature:
78 well-appointed rooms offering scenic views
A restaurant and a bar serving curated local and global cuisines
A banquet hall for events and celebrations
A swimming pool and spa for recreation and relaxation
Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”
The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.
Published on October 21, 2025
Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.
Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”
The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.
Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.
The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.
With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.
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