IHCL's Taj Named India's Strongest Brand for the Fifth Consecutive Year

IHCL's Taj Named India's Strongest Brand for the Fifth Consecutive Year

By Manu Vardhan Kannan

Published on July 16, 2026

Indian Hotels Company (IHCL), India's largest hospitality company, has announced that its iconic brand Taj has once again been recognised as India's Strongest Brand across sectors in the Brand Finance 'India 100 2026' report. The achievement marks the fifth consecutive year that Taj has earned the distinction.

Commenting on the recognition, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said:

“Being recognised as India’s Strongest Brand across sectors for the fifth consecutive year is a matter of immense pride. For over 120 years, Taj has remained an enduring symbol of Indian hospitality, staying rooted in its timeless values of warmth, authenticity and excellence. This recognition reflects the deep trust and emotional connection that generations of guests have placed in the brand, as well as the unwavering commitment of our associates who bring the spirit of Tajness to life every day through thoughtful service and genuine care.”

He further added:

“Founded by Jamsetji Tata in 1903, IHCL’s iconic brand Taj has played a pioneering role in shaping India’s tourism landscape. Today, with a portfolio of 150 hotels across 15 countries, it offers a distinctive collection of grand palaces, landmark city hotels, wildlife safaris, beach and hill resorts and service residences. Guided by Paathya, IHCL’s ESG+ framework, the brand’s growth is anchored in responsible business practices that balance environmental stewardship, social impact and cultural preservation. As a custodian of Indian hospitality, Taj remains committed to creating long-term value while enriching destinations, empowering communities and preserving the heritage and traditions that define its legacy.”

According to the Brand Finance 'India 100 2026' report, Taj recorded a 32% increase in brand value, reaching USD 878 million. The brand also retained its AAA+ brand strength rating, supported by a Brand Strength Index (BSI) score of 93.5 out of 100.

The report highlights Taj's strong brand familiarity, customer preference, and deep understanding among Indian consumers. It also notes that the brand's signature hospitality experience, widely recognised as 'Tajness', continues to set it apart, with a significant number of respondents identifying Taj as their preferred hotel brand.

Commenting on the recognition, David Haigh, Chairman, Brand Finance, said:

“Taj Hotels’ position as India’s strongest brand for the fifth consecutive year reflects the strength of its reputation and consistency of its brand performance. Brand Finance’s research shows exceptionally high levels of familiarity, preference, and understanding in its home market, underscoring the value of investing in a distinctive brand experience, maintaining the highest standards of hospitality, and delivering what guests value most. As Taj continues to expand its footprint across India and internationally, preserving these strengths will be key.”

The latest recognition further reinforces Taj's position as one of India's most trusted hospitality brands, reflecting more than a century of excellence, guest trust, and continued growth across domestic and international markets.


ICAI to Support TTD in Strengthening Accounting and Financial Management Systems

ICAI to Support TTD in Strengthening Accounting and Financial Management Systems

By Manu Vardhan Kannan

Published on August 11, 2026

The Institute of Chartered Accountants of India (ICAI) held the 16th Meeting of its Strategy and Perspective Planning and Monitoring Committee at Tirupati on August 5, 2026, reaffirming its focus on supporting public institutions through professional expertise and research.

As part of the initiative, the ICAI Accounting Research Foundation (ICAI ARF) will conduct a detailed research study and prepare a project report to develop a stronger framework for the accounting and audit systems of the Tirumala Tirupati Devasthanams (TTD). The proposed work will focus on strengthening the existing systems and bringing accounting and financial management practices in line with current requirements.

During the visit, Sri Muddada Ravichandra, IAS, Executive Officer, TTD, met with the Central Council Members of ICAI. The discussions covered areas of collaboration between ICAI and TTD, including accounting reforms, financial reporting and governance. The Central Council Members also shared suggestions on expanding the partnership into other areas.

Speaking on the occasion, CA. Prasanna Kumar D, President, ICAI, said, "ICAI is collaborating with TTD in reviewing and updating the Accounting Manual of TTD, including the Chart of Accounts, to align it with the prevailing Accounting Standards and global best practices. The initiative will also focus on integrating ERP-based accounting processes to ensure uniformity and strengthen financial management systems across all institutions under TTD."

Appreciating the initiative, Sri Muddada Ravichandra, IAS, Executive Officer, Tirumala Tirupati Devasthanams (TTD), stated, "We appreciate ICAI for extending its support to TTD in strengthening our accounting and financial management systems."

The collaboration reflects ICAI's continued efforts to support public institutions through professional expertise, research-based inputs and the use of best practices in accounting, auditing and financial management. The initiative is expected to help TTD develop a modern and stronger financial management framework, while aligning its systems with contemporary accounting standards and governance requirements.


Longines Opens Third Boutique in Bengaluru with Sara Ali Khan

Longines Opens Third Boutique in Bengaluru with Sara Ali Khan

By Manu Vardhan Kannan

Published on August 11, 2026

Swiss watch brand Longines has opened its third boutique in Bengaluru at Phoenix Market City, marking another step in its presence in the city. The boutique was inaugurated by Longines Friend of the Brand Sara Ali Khan.

Following the inauguration, Sara Ali Khan also visited the brand’s boutique at Phoenix Mall of Asia, enjoying an outing with Longines in a relaxed vacation mode setting.

Speaking at the event, Sara said, “Given the fact that this is Longines third store in Bengaluru speaks volumes about the loyalty of its customers in this city. I hope this success story is replicated everywhere in India.” She further added, “Longines quietly marks every moment with effortless joy and elegance, that’s what makes it unique.”

For the season, Longines is presenting a selection of its latest releases across different collections. The range includes the refined PrimaLuna, versatile Conquest, seaside-inspired HydroConquest, and the exploratory Longines Legend Diver, offering timepieces designed for different settings, from busy city days to relaxed beach escapes.

The new boutiques reflect the brand’s wider universe and showcase its latest product range. Visitors can explore the refined shapes of PrimaLuna and DolceVita, the sporty HydroConquest, as well as the watchmaking tradition represented by the Longines Master Collection and heritage timepieces.

With its third boutique in Bengaluru, Longines continues to strengthen its presence in the city while bringing its latest collections closer to its customers.

Addresses:

  • Address: Longines Boutiques - Ground Floor, Phoenix Market City, Bengaluru / First Floor, Mall of Asia, Bengaluru / First Floor, UB City, Bengaluru.

“100% Pure”, “Natural” or “Organic”? Why Food Labels Are Under Greater Scrutiny

“100% Pure”, “Natural” or “Organic”? Why Food Labels Are Under Greater Scrutiny

By Author

Published on August 10, 2026

Words such as “100% Pure,” “100% Natural” and “Organic” have become powerful selling points for food products. However, growing regulatory scrutiny in India is raising questions about whether such claims always provide consumers with a clear understanding of what they are buying.

The issue gained attention after the Food Safety and Standards Authority of India (FSSAI) directed Dabur India to discontinue certain food products carrying “100%” claims, including products in categories such as honey, ghee and edible oils. FSSAI has maintained that “100 per cent” is not a defined claim under India's food regulations and that such wording can potentially create a misleading impression about a product.

The matter is still developing. The Delhi High Court has granted interim relief to Dabur, temporarily staying the FSSAI order while the legal proceedings continue.

Why It Matters to Hospitality

While the debate may appear to be focused on packaged food, it also has relevance for hotels, restaurants, cafés, caterers and institutional kitchens.

Hospitality businesses purchase large quantities of cooking oils, dairy products, sauces, beverages and other packaged ingredients. Procurement teams therefore need to look beyond attractive claims on packaging and verify product labels, supplier credentials and supporting documentation.

For hotels and restaurants, the issue also extends to how ingredients are described to guests. Terms such as “natural,” “fresh,” “organic” or “pure” can influence customer expectations and should accurately reflect the product being served.

Stronger Procurement Practices

Hospitality businesses can strengthen food transparency by:

  • Purchasing products from verified suppliers
  • Checking FSSAI licences and product labels
  • Maintaining invoices and batch-level traceability
  • Verifying certifications for products marketed as organic
  • Conducting periodic supplier audits
  • Training procurement and kitchen teams on food-label requirements
  • Ensuring menu descriptions accurately represent ingredients

The growing scrutiny highlights a larger shift in India's food industry towards clearer labelling and greater accountability.

For the hospitality sector, food safety does not begin when an ingredient reaches the kitchen. It begins with responsible sourcing, accurate information and reliable suppliers.

As regulatory attention continues to increase, hotels and restaurants that maintain transparent procurement practices can strengthen both guest trust and food-safety standards.

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