IHCL's Taj Named India's Strongest Brand for the Fifth Consecutive Year

IHCL's Taj Named India's Strongest Brand for the Fifth Consecutive Year

By Manu Vardhan Kannan

Published on July 16, 2026

Indian Hotels Company (IHCL), India's largest hospitality company, has announced that its iconic brand Taj has once again been recognised as India's Strongest Brand across sectors in the Brand Finance 'India 100 2026' report. The achievement marks the fifth consecutive year that Taj has earned the distinction.

Commenting on the recognition, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said:

“Being recognised as India’s Strongest Brand across sectors for the fifth consecutive year is a matter of immense pride. For over 120 years, Taj has remained an enduring symbol of Indian hospitality, staying rooted in its timeless values of warmth, authenticity and excellence. This recognition reflects the deep trust and emotional connection that generations of guests have placed in the brand, as well as the unwavering commitment of our associates who bring the spirit of Tajness to life every day through thoughtful service and genuine care.”

He further added:

“Founded by Jamsetji Tata in 1903, IHCL’s iconic brand Taj has played a pioneering role in shaping India’s tourism landscape. Today, with a portfolio of 150 hotels across 15 countries, it offers a distinctive collection of grand palaces, landmark city hotels, wildlife safaris, beach and hill resorts and service residences. Guided by Paathya, IHCL’s ESG+ framework, the brand’s growth is anchored in responsible business practices that balance environmental stewardship, social impact and cultural preservation. As a custodian of Indian hospitality, Taj remains committed to creating long-term value while enriching destinations, empowering communities and preserving the heritage and traditions that define its legacy.”

According to the Brand Finance 'India 100 2026' report, Taj recorded a 32% increase in brand value, reaching USD 878 million. The brand also retained its AAA+ brand strength rating, supported by a Brand Strength Index (BSI) score of 93.5 out of 100.

The report highlights Taj's strong brand familiarity, customer preference, and deep understanding among Indian consumers. It also notes that the brand's signature hospitality experience, widely recognised as 'Tajness', continues to set it apart, with a significant number of respondents identifying Taj as their preferred hotel brand.

Commenting on the recognition, David Haigh, Chairman, Brand Finance, said:

“Taj Hotels’ position as India’s strongest brand for the fifth consecutive year reflects the strength of its reputation and consistency of its brand performance. Brand Finance’s research shows exceptionally high levels of familiarity, preference, and understanding in its home market, underscoring the value of investing in a distinctive brand experience, maintaining the highest standards of hospitality, and delivering what guests value most. As Taj continues to expand its footprint across India and internationally, preserving these strengths will be key.”

The latest recognition further reinforces Taj's position as one of India's most trusted hospitality brands, reflecting more than a century of excellence, guest trust, and continued growth across domestic and international markets.


Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

By Hariharan U

Published on August 25, 2026

Eros Hotel New Delhi is reinforcing its commitment to responsible water management during World Water Week 2026 by highlighting a range of initiatives focused on reducing water consumption, promoting mindful usage and recycling wastewater across its operations.

Organised annually by the Stockholm International Water Institute (SIWI), World Water Week brings global attention to water-related challenges and the importance of responsible water management. The 2026 edition is being held from 23 to 27 August.

At Eros Hotel New Delhi, water conservation has been integrated across guest areas, kitchens, back-of-house operations and public facilities through a combination of water-efficient infrastructure and awareness initiatives.

The hotel has installed water-saving aerators across taps in guest room washrooms, kitchens and back-of-house areas to regulate water flow and improve consumption efficiency. Public washrooms feature sensor-operated taps, helping reduce unnecessary water usage, while guest rooms are equipped with dual-flush WC cisterns that allow guests to use water according to requirements.

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The hotel's sustainability approach also focuses on creating greater awareness among guests and employees. Water conservation tent cards placed in guest rooms encourage visitors to adopt mindful water-use practices during their stay. Awareness posters across kitchens and back-of-house areas further reinforce responsible water consumption among employees and operational teams.

A key element of Eros Hotel New Delhi's water management strategy is the 100% recycling of wastewater. Treated recycled water is utilised for horticulture and cooling towers, reducing the hotel's dependence on fresh water for selected operational requirements while ensuring wastewater is put to productive use.

By combining water-efficient fixtures, wastewater recycling and awareness programmes, Eros Hotel New Delhi continues to integrate resource-conscious practices into its daily operations.

The initiatives reflect the hotel's broader approach to making water conservation a shared responsibility among guests, employees and operational teams while strengthening its ongoing sustainability efforts.

About Eros Hotel New Delhi:

Eros Hotel New Delhi is a luxury hotel located in the heart of the city, offering accommodation, dining and hospitality facilities for leisure and business travellers.


Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

By Hariharan U

Published on August 22, 2026

Ambience Mall, Vasant Kunj, hosted an exclusive ‘Rome After Dark’ experience by Victoria’s Secret, marking the launch of the brand’s latest Very Sexy Collection and bringing together fashion, luxury and experiential retail.

Inspired by the romance and mystique of Rome, the launch transformed the Victoria’s Secret store into an immersive setting reflecting the collection’s distinctive aesthetic and after-dark appeal.

Actor Triptii Dimri joined the event as the special guest, adding a celebrity and fashion dimension to the evening. Her presence further enhanced the launch, which brought together the brand’s signature fashion identity with an experience-led retail format.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said that luxury retail destinations are increasingly defined by the experiences they create alongside the brands they house. He highlighted the mall’s focus on bringing leading international and premium brands together with experiences designed for an evolving, fashion-conscious consumer.

Shahista Gehlot, Director, Ambience Group, added that contemporary luxury is increasingly about being distinctive, relevant and ahead of the curve. She noted that the ‘Rome After Dark’ experience combined fashion, trends and a strong sense of occasion, reflecting the evolving retail environment at Ambience Mall.

The Very Sexy Collection takes inspiration from Rome’s timeless romance and after-dark allure. Through the ‘Rome After Dark’ narrative, Victoria’s Secret has created a retail experience centred around discovery and engagement while retaining the brand’s distinctive visual and fashion language.

The launch also underlines Ambience Mall Vasant Kunj’s continued focus on premium and luxury retail. The destination brings together international and Indian brands spanning fashion, beauty, lifestyle and dining, positioning itself as a destination that combines shopping with fashion, culture and entertainment.

Over the years, Ambience Mall has also hosted prominent celebrities for brand launches and engagements, further strengthening its role within Delhi’s premium retail and lifestyle landscape.

With Victoria’s Secret’s latest collection at the centre of the evening and Triptii Dimri adding a celebrity presence, the ‘Rome After Dark’ launch showcased how luxury retail is increasingly moving beyond conventional shopping to create immersive and experience-led brand interactions.


TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

By Manu Vardhan Kannan

Published on August 22, 2026

TSG Aura Resort hosted a special lunch for students of Government Middle School, Sitapur, Shaheed Dweep, South Andaman, as part of its Corporate Social Responsibility (CSR) initiative.

The initiative was planned to give the young students a warm and memorable experience. The resort team spent time with the children, interacted with them and shared moments of happiness during the gathering.

More than just providing a meal, the occasion gave the team an opportunity to connect with the students and make them feel valued and appreciated. Through initiatives such as this, TSG Hotels & Resorts continues to engage with the local community and support efforts that contribute to the well-being of people in the destinations where it operates.

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