IHG Expands Garner Brand Across Europe with New Hotel Signings

IHG Expands Garner Brand Across Europe with New Hotel Signings

By Nithyakala Neelakandan

Published on October 21, 2024

IHG Hotels & Resorts is accelerating the expansion of its midscale brand, Garner, with four new signings across Europe. Launched in August 2023, Garner offers guests a straightforward experience at competitive prices while giving hotel owners flexibility and faster returns. The new properties will open in the UK, Germany, Austria, the Netherlands, and Türkiye, strengthening the brand’s presence across key European markets.

In the UK, two Garner hotels are scheduled to open in late 2024. Garner Hotel Reading Centre will feature 53 rooms and is located near the city’s commercial and shopping hubs. The second property, Garner Hotel Preston Samlesbury, will have 80 guest rooms and easy access to the M6 motorway, catering to both business and leisure travelers.

Garner’s Northern Europe expansion includes more than 50 new hotels in Germany, developed through a long-term partnership with NOVUM Hospitality. These properties are being converted from NOVUM's Yggotel, Select, and Novum brands. Key locations set to open later this year include Garner Hotel Hamburg Nord, Garner Hotel Mannheim City, and Garner Hotel Berlin – Mitte. Additional properties are planned for Vienna, Austria, and Maastricht, Netherlands, further extending the brand's footprint in Europe.

The brand will also enter Türkiye in 2025 with a 126-room hotel near Istanbul Airport. Developed in collaboration with FRT Turizm and supported by AB Consulting, the property will cater to travelers passing through one of the busiest airports in the world.

Willemijn Geels, Vice President of Development for Europe at IHG, expressed excitement about Garner’s rapid growth: “Our newest brand offers owners quicker returns by minimizing pre-opening costs and accelerating time to operation. We are pleased to see such strong interest from partners across Europe and look forward to welcoming guests to these new properties soon.”

The Garner brand has signed 79 properties worldwide since its launch, including locations in the US, Japan, and Germany, with four hotels already open and operating. With its focus on simplicity, accessible locations, and 24/7 refreshment options, Garner aims to meet the needs of today’s travelers looking for no-fuss stays.


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