IHG Expands German Footprint: Signs Major Agreement with NOVUM Hospitality

IHG Expands German Footprint: Signs Major Agreement with NOVUM Hospitality

By Nishang Narayan

Published on April 22, 2024

In a significant move to bolster its presence in Europe, IHG Hotels & Resorts has inked a long-term agreement with NOVUM Hospitality, one of Germany's premier hotel operators. This partnership is set to double the number of IHG properties in Germany, bringing the total to more than 200 hotels across nearly 100 cities by 2028.

Under this expansive agreement, IHG will integrate 108 hotels currently operated by NOVUM Hospitality, encompassing 15,334 rooms, along with 11 hotels under development adding another 2,369 rooms to IHG's portfolio. The phased conversions of these properties are slated to begin in 2024, with the majority expected to be completed by early summer 2025.

This deal is not only a significant expansion but also introduces a new dynamic in brand collaboration between Holiday Inn and the niu, NOVUM Hospitality's flagship upper-midscale brand. Furthermore, NOVUM Hospitality's other brands, including Yggotel, Select, and Novum, will transition to IHG’s new midscale conversion brand, Garner, while the acora Living the City brand will join IHG's extended-stay segment under the Candlewood Suites brand.

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Elie Maalouf, CEO of IHG Hotels & Resorts, emphasized the strategic importance of this partnership, stating, "Germany remains one of Europe’s largest hotel markets and a key growth priority for our business. This collaboration with NOVUM Hospitality is poised to significantly enhance our offerings in the region and further solidify IHG’s position as a leader in the global hospitality market."

The agreement, which spans 30 years, also includes an exclusivity arrangement for future NOVUM Hospitality hotels to join IHG’s brand and enterprise system. Both parties have expressed their ambition to continue developing new hotel projects jointly over time.

This expansion is supported by IHG’s continued investment in localized commercial platforms in Germany, such as enhanced loyalty partnerships and booking systems, aimed at enriching the customer experience and driving operational excellence.


InterGlobe’s Miiro Opens Second Vienna Property with Miiro Spittelberg

InterGlobe’s Miiro Opens Second Vienna Property with Miiro Spittelberg

By Author

Published on April 6, 2026

InterGlobe Enterprises’ lifestyle hospitality brand Miiro has strengthened its European presence with the opening of Miiro Spittelberg, marking its second property in Vienna.

Located in the historic Spittelberg District, just behind the MuseumsQuartier, the hotel is set within one of the city’s most culturally vibrant neighbourhoods. Known for its cobbled streets, artisan heritage, independent galleries, and lively café culture, the area offers an authentic window into Vienna’s contemporary creative scene.

Miiro Spittelberg features 132 guestrooms and suites, designed with a blend of warm neutrals, bold accents, natural textures, and soft lighting. Staying true to Miiro’s ‘Brilliantly Considered’ design philosophy, the rooms are crafted to provide a calming yet refined atmosphere, complete with plush beds, rainfall showers, cosy reading nooks, and premium toiletries.

The hotel’s design combines sleek modern lines with creative details, offering guests a space that feels both stylish and comfortable. Whether exploring Vienna’s iconic landmarks or unwinding within the property, the experience is designed to feel immersive and connected to its surroundings.

Dining at the hotel reflects a seamless all-day concept inspired by European café culture with an Italian twist. The experience is anchored by Poco, an Italian-inspired urban pizzeria and bar, adding a vibrant social element to the property.

Art plays a central role in the hotel’s identity, highlighted by an immersive ceiling mural that encourages personal reflection. This is complemented by a curated collection of works by Austrian and international artists displayed throughout the space. Additional amenities include a library, a 24-hour gym, and Miiro’s signature Refresh Room.

Commenting on the opening, Neena Gupta said, “The opening of Miiro Spittelberg marks an exciting milestone as we continue to grow Miiro in culturally rich European cities. Vienna’s artistic spirit and deep-rooted heritage make it a natural home for not just one but two of our properties, and the neighbourhood of Spittelberg reflects the lively, local energy we seek to celebrate.”

With this launch, Miiro continues to expand its footprint across Europe, with a growing portfolio spanning cities such as Paris, Barcelona, London, Gstaad, and Vienna, while InterGlobe’s broader international presence extends to destinations including Amsterdam, Munich, Prague, Budapest, Hamburg, and Melbourne.


Fairmont Launches New “Special Happens” Global Experiences

Fairmont Launches New “Special Happens” Global Experiences

By Manu Vardhan Kannan

Published on April 6, 2026

Fairmont Hotels & Resorts has introduced six new experiences under its “Special Happens…” series, expanding its global portfolio with curated offerings that focus on culture, nature, and memorable guest moments. The launch reflects the brand’s continued effort to create unique and meaningful experiences across its properties worldwide.

The newly unveiled experiences are designed across four themes – “After Dark”, “In the Wild”, “Around the Table”, and “In the Spotlight”. Each offering is rooted in local culture while reflecting Fairmont’s signature approach to service and storytelling.

Among the highlights is a private helicopter tour of the Great Wall of China at Fairmont Beijing, offering guests a unique aerial view of one of the world’s most iconic landmarks. The experience also includes a luxury stay, curated dining, and a personalised mixology session.

In Canada, Fairmont Jasper Park Lodge introduces an Indigenous-led foraging journey, where guests explore the natural landscape with a local expert, followed by a curated culinary experience inspired by the ingredients gathered during the trip. In Kenya, Fairmont Mount Kenya Safari Club offers the Acacia Horizon Experience, combining guided wildlife exploration with a private dining setup in a scenic outdoor setting.

Under the “After Dark” category, guests can take part in a night tour of the Yellow Crane Tower at Fairmont Wuhan, dressed in traditional Hanfu attire, blending cultural heritage with a modern light and sound experience. Another standout offering is the solar eclipse evening at Fairmont Tazi Palace Tangier on August 12th, where guests can witness the celestial event alongside curated dining and live entertainment.

In Scotland, Fairmont St Andrews introduces a stargazing experience along the East coast, featuring a private observation dome, guided exploration of the night sky, and a chef-led dining experience under the stars, paired with rare Scottish whisky.

Commenting on the launch, Claudia Kozma Kaplan, Chief Brand Officer, Fairmont Hotels & Resorts said, "Delivering remarkable experiences is fundamental to Fairmont Hotels & Resorts' DNA. With these brand new 'Special Happens...' experiences, we're not just continuing this legacy, we're actively bringing the essence of Fairmont to life for everyone. This next chapter is about expanding unforgettable journeys, crafting authentic moments within each community, and designing them with meticulous care so our guests can connect more deeply, celebrate more often, and truly make special happen."

With this launch, Fairmont continues to focus on experiential travel, offering guests opportunities to connect with destinations through curated, one-of-a-kind experiences across its global network.


Sarovar Hotels Expands Nepal Presence with Royal Tulip Launch

Sarovar Hotels Expands Nepal Presence with Royal Tulip Launch

By Manu Vardhan Kannan

Published on April 6, 2026

Sarovar Hotels has expanded its footprint in Nepal with the launch of Royal Tulip Shivapuri National Park Kathmandu, its fourth property in the country. Developed in partnership with Classic View Resort LTD, the new opening further strengthens the presence of Louvre Hotels Group in South Asia while expanding the premium Royal Tulip brand in the region.

Located in Budhanilkantha at the foothills of Shivapuri National Park, the hotel offers wide views of the Kathmandu Valley and is close to the Budhanilkantha Temple. Known for its natural surroundings and spiritual significance, the destination attracts both leisure and experience-driven travellers looking to explore nature trails and cultural spots.

The property features 75 rooms and villas, designed with a mix of contemporary comfort and nature-inspired elements. Guests can dine at Guras, the all-day restaurant serving global and local dishes, or unwind at Aairak, the bar offering premium beverages. The hotel also includes an outdoor swimming pool and large banqueting and conference spaces that can host up to 800 guests, making it suitable for weddings, corporate events, and social gatherings.

The hotel is located around 17 km from Tribhuvan International Airport, offering easy access for both international and regional travellers. With its setting and facilities, the property is also well positioned for wellness-focused stays and destination-led travel experiences.

Commenting on the launch, Ajay K. Bakaya, Chairman, Sarovar Hotels & Director, Louvre Hotels India, said: “Nepal is a culturally rich and rapidly evolving tourism market, attracting travellers seeking spirituality, adventure and immersive experiences. The launch of Royal Tulip Shivapuri National Park Kathmandu reflects our commitment to expanding our international footprint while bringing globally recognised hospitality brands to distinctive destinations. With its exceptional location and elevated hospitality offering, the hotel is poised to become a preferred choice for both international and domestic travellers visiting Kathmandu.”

Mukunda Raj Kunwar, Chairman, Classic View Resort LTD, added: “We are delighted to partner with Sarovar Hotels and Louvre Hotels Group to introduce the Royal Tulip brand to this extraordinary location in Kathmandu. Budhanilkantha and the Shivapuri region offer a unique blend of spirituality, natural beauty and growing tourism appeal. Through this collaboration, we aim to create a destination that offers world-class hospitality while showcasing the cultural and natural richness of Nepal.”

With this addition, Sarovar Hotels continues to grow its presence across key destinations in South Asia while supporting the expansion of Louvre Hotels Group brands in emerging tourism markets.

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