Marking a major moment for India’s experience economy, OneTAC (Tourism, Arts & Culture), the country’s first digital public infrastructure dedicated to tourism, arts, and culture, rolled out its very first Experience Circuit in Udupi at the Bangalore Tech Summit. The launch was attended by Prashant Prakash, Chair of the Karnataka Vision Group on Startups and Partner at Accel, along with Dr. Trilok Chandra, IAS, Secretary, Tourism, Government of Karnataka. OneTAC also holds formal endorsement from the Ministry of Tourism under the Incredible India campaign.

At the heart of the Udupi Circuit is a strong network of collaborators. CulKey Foundation leads cultural engagement and ecosystem development; Samhita focuses on livelihoods and community mobilisation; GoodPass brings last-mile discovery and distribution technology; RubiX connects experience entrepreneurs through supplier aggregation; and Paradise Group supports operations, hospitality, and on-ground logistics. Together, they are building a model for community-driven tourism designed to scale across India.

Speaking at the launch, Prashant Prakash said that tourism and culture have the power to drive truly inclusive growth. He noted that OneTAC brings a digital public infrastructure mindset to the sector, giving artisans, creators, and local communities a shared digital backbone where their skills become discoverable, their knowledge verifiable, and their work scalable. According to him, the combination of rich culture and open technology opens a new pathway of opportunity for the state and the country.

The first cohort under the Udupi Experience Circuit includes 20 experience entrepreneurs and service providers. These creators represent six categories of experiences and over 15 curated trails. More circuits and creators will join the platform over the next 180 days as the ecosystem expands across Coastal Karnataka.

Dr. Trilok Chandra, IAS, added that launching OneTAC in Udupi reflects the state’s commitment to community-led tourism and cultural revival. He shared that OneTAC will work alongside the upcoming Karnataka Centre for Cultural Diplomacy (KCCD), which aims to present Karnataka’s culture from art and heritage to cuisine and folk traditions, on global platforms and strengthen ties with international missions. Together, these initiatives intend to empower cultural entrepreneurs and make Karnataka a globally connected, future-ready tourism hub.

Udupi was chosen as the starting point because of its blend of heritage, natural beauty, and creative energy. The region is rich with temple culture, Daiva traditions, Yakshagana, and folk arts, while also being home to a thriving youth-led ocean community shaped by surfing, scuba diving, and kayaking. Its backwaters, mangroves, and proximity to the Western Ghats add ecological depth, and its coastal cuisine completes the cultural landscape. The strength of Udupi lies in its people, fisherfolk, artists, storytellers, home chefs, naturalists, folk performers, and young innovators who keep the region’s culture alive every day.

Prathima Manohar, Director of GoodPass and Paradise Group, and Co-Curator of the Udupi Circuit, said that the future of tourism will be shaped not only by large businesses but by local creators who keep community identity intact. She highlighted that India needs to create 8 million jobs annually to reach developed economy status, and that real progress will come when opportunities reach the grassroots. According to her, OneTAC is an investment in dignity, livelihoods, and community-led growth — ensuring that local entrepreneurs thrive while cultural richness is preserved.

Guests at the launch had the chance to meet storytellers and creators from across Coastal Karnataka who brought the flavours, rituals, crafts, and landscape of the region to life. Udupi’s culinary identity — from neer dosa and puli munchi to prawn sukka — appeared alongside stories from performers, adventure entrepreneurs, and cultural practitioners. The circuits span temple and heritage trails, wilderness and nature experiences, coastal culinary journeys, adventure and ocean culture, wellness traditions, and the soulful world of Tulu Nadu.

OneTAC also announced the OneTAC Impact Fund, a joint effort between the State Government and market partners. The fund aims to help micro experience entrepreneurs grow their operations and expand their livelihood opportunities, beginning with the Udupi cohort and eventually supporting circuits across Karnataka.

Travellers are invited to explore the Udupi Experience Circuit, which brings together culture, cuisine, nature, wellness, and the warmth of local communities. With OneTAC, Udupi becomes a gateway to authentic, immersive journeys rooted deeply in identity and place.

About OneTAC:

OneTAC is India’s national digital public infrastructure for tourism, arts, and culture. It connects creators, communities, institutions, and travellers with the goal of unlocking India’s cultural capital and building sustainable, future-ready livelihoods

VARU by Atmosphere continues to set the benchmark for modern Maldivian hospitality with the launch of two new overwater dining venues: Teppanyaki Over Water and Cellar at NÜ. Favoured by Indian travellers and couples seeking a mix of romance, relaxation, and refined cuisine, the resort is expanding its culinary offerings while staying true to its “Naturally Maldivian” ethos.

“At VARU, our cuisine, design, and service are intuitive and thoughtfully curated. With Teppanyaki Over Water and Cellar at NÜ, we have created dining journeys that are both enriching and true to the island’s generous spirit – giving our guests new reasons to return, season after season,” said Maurice Van Den Bosch, General Manager, VARU by Atmosphere.

Teppanyaki Over Water brings Japanese culinary artistry to the lagoon, offering guests a lively experience over the water. Premium seafood, A5 Wagyu, and fresh sushi are prepared with skill and flair right at the table. Lantern-lit open-air seating, along with sake cocktails, adds to the immersive dining vibe, blending Japanese tradition with a Maldivian touch.

As twilight descends, Cellar at NÜ invites guests into a sophisticated overwater wine lounge. The space is perfect for intimate evenings, pairing rare vintages and bold New World wines with artisanal chocolate, cheese, and charcuterie. The highlight is a six-course Royal Wine Pairing Dinner, turning every meal into an elegant exploration of taste and technique.

Located in the North Malé Atoll, VARU by Atmosphere has earned international acclaim, ranking in the top 1% of Tripadvisor listings worldwide in the Travellers’ Choice Awards Best of the Best 2025. With these new overwater experiences, the resort promises guests elevated culinary journeys that combine sophistication, creativity, and island soul.

About Atmosphere Hotels & Resorts
Atmosphere Hotels & Resorts is a collection of distinctive properties inspired by local culture and unique environments. From private islands to city escapes, the portfolio offers bespoke luxury experiences, reflecting the spirit of each destination. With over 16 properties across Asia, Europe, and the Indian subcontinent, the brand focuses on authenticity, elegance, and meaningful guest experiences.

About Atmosphere Core
Atmosphere Core is a leading hospitality name in South Asia, partnering globally while expanding across Asia and Europe. Its ethos, Joy of Giving, ensures a strong connection with local culture and people. The portfolio includes resorts under THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts, offering curated experiences that combine luxury with sustainability.

Novotel Mumbai Juhu Beach opened its festive season with its much-awaited annual cake-mixing ceremony, creating a lively afternoon filled with joy, high tea, and seaside celebrations. Held by the poolside, the event brought together guests, families, and culinary enthusiasts for a cherished pre-Christmas ritual that leads into the upcoming Tree Lighting Ceremony and New Year’s Eve festivities.

Set against the scenic backdrop of the sea, the celebration reflected the warm spirit of the season, showcased through the hotel’s popular F&B outlets, The Square, Gadda Da Vida, Sampan, Bageecha, and Péché Mignon. Guests joined hands with the hotel’s culinary team for the traditional cake-mixing ritual, symbolising community, togetherness, and the joy of giving.

The afternoon continued with an elegant seaside high tea featuring a curated selection of savoury bites, sweet treats, and refreshing beverages. The atmosphere carried the perfect blend of warmth and celebration, truly capturing the festive essence of Novotel Mumbai Juhu Beach.

Kunal Shanker, General Manager, Novotel Mumbai Juhu Beach, shared, “Our annual cake-mixing ceremony is a celebration of togetherness and marks the beginning of our festive preparations. It is always heartening to see families, friends, and even first-time participants join hands in this joyous ritual, sharing laughter and creating memories. As these ingredients mature over the coming weeks, they will carry with them the warmth, camaraderie, and festive spirit that define this special time of the year.”

As the ceremony progressed, guests donned chef’s caps, aprons, and gloves, preparing to mix an aromatic blend of premium ingredients such as sultanas, candied ginger, macerated dates, crystallised fruit, and hand-picked nuts. These ingredients were combined with fine spirits to begin the months-long maturation process essential for the hotel’s signature Christmas offerings.

The lively ambience, enhanced by festive melodies and the soothing seaside backdrop, created a memorable experience for every participant. Families and friends came together to enjoy this unique tradition, marking the joyful beginning of the holiday season at Novotel Mumbai Juhu Beach.