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By Author
Published on January 14, 2024
IHG Hotels & Resorts (IHG), a global leader in the hospitality industry, is proudly celebrating the accomplishment of opening 700 hotels in Greater China, marking a significant milestone in its ongoing market development. This achievement is coupled with the introduction of the "IHG Greater China 700 Club," showcasing a selection of new hotels across various brands. It symbolizes the initiation of a new era in high-quality growth in Greater China, offering diverse and enriching travel experiences for guests.
IHG's journey in Greater China began in 1975 with the inauguration of its first hotel, the Holiday Inn Golden Mile Hong Kong. This move solidified IHG's position as a market leader, and over the past 49 years, the commitment to promise has only strengthened. After reaching the 100-hotel milestone in 2008, IHG embarked on an ambitious expansion. In 2022, the celebration of the 600-hotel milestone marked a remarkable achievement. Within a year and a half, an additional 100 hotels were introduced, reflecting IHG’s dedicated cultivation and long-term commitment to the Greater China market.
"The IHG Greater China 700 Club" features a collection of recently opened iconic hotels in Greater China, highlighting the influential brand matrix and development potential. IHG has established a robust market presence by leveraging the compelling strengths of its brands and partners, fostering industry growth. Aligned with the ‘True Hospitality for Good’ purpose, IHG collaborates with owners to provide high-quality hotel experiences, ensuring guests feel at home.
Daniel Aylmer, Managing Director, IHG Greater China, expressed, "Today, we celebrate the 700 open hotels in Greater China, a significant milestone shared with our owners and guests. This marks a pivotal moment in our joint development within the Greater China market. Over 49 years, IHG has steadfastly upheld its commitment to this market, employing localized strategies and operational models. These 700 hotels signify not only our business growth but also our dedicated approach to meeting property owners' needs and exceeding local customer expectations. This commitment energizes the high-quality development of culture and tourism, as IHG shines brightly across 700 establishments in Greater China, heralding a new era for hospitality."
At present, IHG operates 19 global brands, with 12 distinct brands already making their mark in Greater China. Covering Luxury & Lifestyle, Premium, and Essentials brands, IHG's diverse portfolio continually expands, with over 1,200 openings and pipelines in Greater China.
In 2024, the Ministry of Culture and Tourism aims to optimize policies to address bottlenecks and challenges, focusing on both supply and demand aspects to instill confidence in the tourism industry. IHG strategically leverages its 700 open hotels milestone to contribute to a more extensive and comprehensive market presence in Greater China. The emphasis is on elevating hotel quality and refining services to ensure exceptional IHG experiences at every stage of expansion.
IHG leads trends and aligns with the local market's long-term vision, strategically expanding in key regions such as the Greater Bay Area, Western Development, Yangtze River Delta Integration, Jing-Jin-Ji Collaborative Development, Hainan Free Trade Port, and Northeast Revitalization. Leveraging its global experience and local insights, IHG tailors its growth strategy for comprehensive development in Greater China, emphasizing emerging markets, third- and fourth-tier cities, and niche destinations.
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