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By Nishang Narayan
Published on April 28, 2024
IHG Hotels & Resorts, a leading global hospitality company, has joined hands with Brigade Group, a prominent property developer in India, to announce the debut of the InterContinental brand in Hyderabad. The signing of a management agreement marks the introduction of InterContinental Hyderabad Neopolis, scheduled to open its doors in 2029. This collaboration aligns with IHG's strategy to expand its luxury and lifestyle portfolio in India and Brigade's vision to enhance its hospitality footprint in Hyderabad.
InterContinental, renowned as the world's first and largest luxury hotel brand, boasts over 220 open hotels across 60 countries. Celebrating its 75th Diamond Anniversary in 2021, InterContinental continues to uphold its esteemed status in the hospitality industry. With a pipeline of 100 hotels and resorts in 2023, representing a remarkable 45% growth, the brand demonstrates its commitment to global expansion.
InterContinental Hyderabad Neopolis is projected to feature 300 rooms and an array of dining options, including a signature restaurant, two specialty restaurants, and a lobby lounge. Additionally, the hotel will offer conferencing facilities, a fitness center, spa, swimming pool, outdoor recreation area, and retail outlet. To accommodate MICE (Meetings, Incentives, Conferences, and Exhibitions) demands, the hotel plans to include eight meeting rooms, including a spacious ballroom.
Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, expressed enthusiasm about the partnership, stating, "We are delighted to partner with Brigade Enterprises Ltd once again to introduce our luxury & lifestyle brand, InterContinental, to the city of Hyderabad. Hyderabad is gaining prominence as one of the best cities in the country with the upcoming IT sector, global retail presence, and heavy industries. This presents an appealing opportunity for us to deliver unparalleled luxury experiences to a new set of travelers."
Nirupa Shankar, Jt. Managing Director of Brigade Enterprises Limited, echoed the sentiment, stating, "We are pleased to collaborate with IHG to bring the InterContinental brand to Hyderabad. With an ideal location and IHG’s global systems, technology, and loyalty program, we aim for InterContinental Hyderabad Neopolis to become a preferred choice for business, leisure, and spiritual travelers visiting the region."
InterContinental Hyderabad Neopolis marks the fourth collaboration between IHG and Brigade Group, following successful ventures in Chennai, Bengaluru, and other cities. This partnership underscores the commitment to delivering exceptional hospitality experiences and contributing to the economic development of Hyderabad.
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By Hariharan U
Published on October 21, 2025
Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.
Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”
The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.
Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.
The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.
With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.
Hyderabad is about to get a new landmark in experiential hospitality with the launch of Asembli, a first-of-its-kind venue that promises to awaken the senses and redefine celebrations. Spanning 40,000 sq. ft., Asembli isn’t just a space, it’s a multi-sensory universe where architecture, music, design, and gastronomy come together to create unforgettable experiences.
Conceived to offer Hyderabad a world-class destination with deep cultural resonance, Asembli blends sacred geometry with contemporary architecture, designed by Anirudh Osuri of Design Epicenter. At the heart of the space is a striking dome inspired by sacred geometry, designed to cultivate harmony and presence. Guests will also enjoy a three-level air purification system, tiered platforms, kinetic lighting, and Danley Sound Labs audio, creating immersive environments for weddings, festivals, and cultural events.
Culinary experiences at Asembli are led by Chef Varun Inamdar, whose two decades of global expertise inform a food philosophy rooted in innovation and tradition. Guests can expect a curated menu that fuses regional Indian classics with global influences, including wok-fired plates, reimagined desserts, and inventive shared dishes. The dining journey is designed to spark conversation and connection, extending from the kitchen to the bar, where an international mixologist crafts signature beverages to match the culinary experience.
“Asembli isn’t just a venue; we assembled a feeling,” says Nagineni Srikanth Rao, Founder, Asembli. “It’s a stage for life’s most vibrant moments, a space where Hyderabadis from all walks of life can come together, celebrate boldly, and create memories for a lifetime.”
Built around five pillars, Music, Culture, Entertainment, Travel, and Food & Beverage. Asembli engages mind, body, and spirit, making every gathering immersive and intentional.
Scheduled to open on October 31, 2025, Asembli promises to reshape Hyderabad’s hospitality scene, offering high-energy, high-dining experiences where every celebration feels alive and every moment becomes shared.
By Manu Vardhan Kannan
Published on October 19, 2025
Sterling Holiday Resorts, a leading name in experiential holidays, has launched its latest ‘Discoveries & Experiences’ (D&E) initiative, “Soil to Soul,” at Sterling Wayanad. Nestled amidst Kerala’s lush plantations and spice gardens, this immersive Farm-to-Fork experience celebrates sustainable tourism, local culture, and authentic culinary traditions.
The “Soil to Soul” journey takes guests on a half-day exploration through organic farms and spice plantations, offering a firsthand understanding of Wayanad’s agricultural heritage. Participants engage with local farmers, learn about paddy cultivation, coffee, and spice farming, and harvest fresh produce. The experience culminates in a hands-on cooking session led by Sterling’s expert chefs, where guests use the fresh produce they have harvested to prepare traditional Kerala dishes using time-honoured methods.
Adding depth to the journey, guests also interact with indigenous Wayanad communities, whose stories and food traditions bring authenticity to the experience. Visitors take home handcrafted spice packs and recipe cards, extending their connection to Kerala’s food culture beyond their stay.
“With ‘Soil to Soul,’ we want our guests to go beyond the conventional holiday, to connect with the land, people, and stories that make Wayanad special,” said Harinath Mohanasundaram, Senior Vice President – Marketing, Sterling Holiday Resorts. “It’s a celebration of food, culture, and sustainability, and a meaningful addition to our growing D&E portfolio.”
Sterling’s Discoveries & Experiences platform offers guests curated, locally rooted engagements that bring each destination to life. At Sterling Wayanad, travellers can also enjoy guided nature walks and bird-watching trails, or explore the resort’s collaboration with Uravu, a local NGO that promotes bamboo craftsmanship and tribal livelihoods, each experience designed to build authentic connections with the region’s ecology and culture.
Through “Soil to Soul” and other D&E initiatives, Sterling Holiday Resorts reinforces its commitment to sustainable and experiential travel in India, offering guests memorable journeys that truly go from farm to fork, from Soil to Soul.
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