IHG Hotels & Resorts has announced its debut in Kashmir with the signing of a management agreement for voco Srinagar, in partnership with Geelan Residency. This marks IHG’s first hotel in Kashmir and the sixth voco hotel being developed in India. Scheduled to open in October 2026, the hotel aims to cater to both leisure travelers and social gatherings, including MICE events.

The new voco Srinagar will be located in the upscale commercial area of the city, easily accessible by road from the airport and major tourist attractions. It will be a two-hour drive from popular destinations like Gulmarg, Pahalgam, and Sonmarg. The hotel will feature 95 well-appointed rooms, an all-day dining restaurant, a pool deck, and a fitness center.

Sudeep Jain, Managing Director of South West Asia at IHG Hotels & Resorts, expressed excitement about the new venture: “We are thrilled to establish our footprint in Kashmir with our premium brand, voco, in partnership with Geelan Residency. Kashmir is one of the most popular leisure destinations in the country and has experienced an unprecedented boom in tourism in the past years. This has led to an increase in demand for quality branded accommodation. With its bold design and welcoming service, we are confident that voco Srinagar will become a preferred hotel for travelers visiting Kashmir.”

Javeed Jeelani, Managing Partner at Geelan Residency, added, “We are delighted to partner with an internationally and locally trusted hospitality brand like IHG Hotels & Resorts to debut the voco brand in Kashmir. We are confident that the hotel’s prime location coupled with IHG's global standards, voco Srinagar is set to become an ideal choice for our guests.”

The voco brand, known for its unique blend of informality and quality, has quickly gained popularity in India since its debut in 2023. With properties already established in markets such as Jim Corbett, Gurugram, Mumbai, Goa, and Punjab, the addition of voco Srinagar underscores IHG’s commitment to expanding its presence in key leisure destinations across the country.