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By Nishang Narayan
Published on April 26, 2024
IHG Hotels & Resorts, a global leader in hospitality with over 6,000 properties worldwide, is elevating its guest loyalty strategy by partnering with Salesforce, a leader in AI-driven customer relationship management (CRM). This partnership focuses on enhancing IHG's IHG One Rewards program to provide more personalized guest experiences and operational efficiencies across its portfolio.
The initiative involves standardizing IHG's CRM on the Einstein 1 Platform, a comprehensive solution combining CRM capabilities with advanced AI and data analytics. This integration is designed to enhance guest loyalty by delivering more customized booking and stay experiences tailored to individual guest preferences.
Heather Balsley, Global Chief Commercial & Marketing Officer at IHG, emphasized the strategic importance of this partnership: "Enhancing the IHG One Rewards loyalty program is pivotal in ensuring our guests receive a personalized experience that meets their unique travel needs. Our collaboration with Salesforce is a key component in upgrading the technology and solutions that drive our loyalty programs, allowing us to offer tailored content that fosters deeper guest engagement."
Salesforce's role in this partnership extends to providing sophisticated data integration tools through its Data Cloud and Service Cloud platforms, which will enable IHG to create a unified customer data source. This consolidation facilitates a seamless experience across IHG's 19 global brands and lays the groundwork for future AI enhancements, including generative AI applications for guest management.
The implementation of Salesforce's Loyalty Management and predictive AI capabilities through the Einstein 1 Platform will allow IHG to strengthen guest relationships and expand its loyalty program. Additionally, Marketing Cloud integration supports targeted customer outreach through preferred communication channels like email, SMS, and push notifications, further enhancing guest engagement.
Jeff Amann, EVP & GM at Salesforce Industries, highlighted the transformative potential of this integration: "With Einstein 1 Platform, IHG is not only enhancing current guest experiences but also preparing for future technological advancements. This platform allows IHG to optimize interactions with guests through predictive analytics and AI, marking a significant leap forward in hospitality technology."
This strategic partnership underscores IHG's commitment to harnessing cutting-edge technology to improve guest satisfaction and loyalty, ensuring the company remains at the forefront of the hospitality industry's ongoing digital transformation.
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Published on May 8, 2025
Taking a major leap toward smarter hospitality, Hotelogix, a global leader in cloud-based hospitality technology, has announced the integration of advanced AI features into its trusted Hotel Property Management System (Hotel PMS). This move is set to empower hotels across the world with automation, real-time intelligence, and sharper decision-making, enabling them to deliver more efficient operations and elevated guest experiences.
With AI now woven into the fabric of its platform, Hotelogix is helping properties unlock value across every touchpoint of hotel management. From optimizing metasearch bids and web content for better conversions, to enabling smart inventory tracking, demand forecasting, and resource optimization in F&B operations — the platform is designed for operational excellence.
For revenue management, hotels can now use AI to analyze booking patterns, competitor rates, and market shifts to dynamically adjust pricing — leading to better occupancy and profitability. Reputation management also gets a boost, with AI-driven tools helping hotels analyze guest reviews, understand sentiment, and respond promptly and meaningfully across online platforms.
Marketing and guest engagement go a step further, with tools for personalized upselling, automated WhatsApp campaigns, multilingual websites, and dynamic room upgrades — all driven by intelligent algorithms and data.
Speaking on the innovation, Aditya Sanghi, CEO of Hotelogix, said,
“Imagine a small hotel with a multilingual AI concierge offering 24/7 support and personalized recommendations in the guest's native language. It’s not just about convenience — it’s a smarter, more efficient way to deliver exceptional hospitality.”
According to industry projections, AI adoption in hospitality is set to grow 60% annually through 2033, and Hotelogix is positioning itself as a key enabler of that change — especially for mid-sized and independent hotels looking to compete with larger brands using agile, precise, and scalable technology.
With a presence in 100+ countries and the trust of over 12,000 hotels, Hotelogix is already known for helping hotels transition to the cloud. Now, it’s taking that expertise further.
“We’re working on integrating PMS data-driven agentic AI next,” Aditya added. “This will allow hotels to scale with intelligence, boost yield, and deliver hyper-personalized guest experiences.”
From distribution and revenue to guest services and marketing, Hotelogix’s AI-backed solutions mark a major shift in how hotels will operate in the coming decade — with intelligence at their core.
By Manu Vardhan Kannan
Published on May 5, 2025
OYO, the global hospitality technology brand, has officially stepped into the food and beverage sector with the launch of in-house kitchens and quick service restaurant (QSR) carts across its company-serviced hotels in India. This move is part of a broader plan to enhance the guest experience, particularly at Townhouse by OYO-branded properties.
The initiative began with a pilot program in January 2025 across 100 hotels in cities like Delhi, Gurugram, Hyderabad, and Bengaluru. Encouraged by its success, OYO now plans to expand the offering to 1500 company-serviced hotels across India in FY26.
Guests can now conveniently order meals through online platforms, including OTAs and the OYO app, by selecting the "Kitchen Services" option. The kitchens will range from full-scale commercial setups offering extensive menus to simpler pantries based on each hotel’s profile and infrastructure.
To meet varied dining needs, OYO is also introducing QSR carts and lobby stores under the brand name ‘Townhouse Cafe’. These will offer quick, ready-to-eat food options designed to cater to snacking, late-night cravings, and meals on the go—without the wait associated with traditional restaurants. The menu will include well-priced meals with both regional and continental options.
The decision to enter the F&B segment came in response to consistent guest feedback requesting more in-room dining options. The company expects this initiative to boost customer satisfaction and generate an additional 5-10% in hotel-level revenue once fully stabilized.
“This initiative aims to enhance the in-hotel dining experience for guests by offering fresh, convenient, and quality meal options across our network,” said Varun Jain, Chief Operating Officer at OYO. To support this rollout, OYO is also developing a network of trusted F&B experts in major cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Indore, Kolkata, Jaipur, and Lucknow.
By Author
Published on April 20, 2025
Technology is more than a convenience in today’s fast-paced hospitality industry. It’s a game changer. With guests expecting flawless Wi-Fi, captivating audio-visual experiences, and dynamic digital signage, staying ahead of the curve is no longer optional; it’s essential.
Enter Modwin Networks, India’s top choice for cutting-edge hospitality technology solutions. Specialising in Managed Wi-Fi Services and AV integration, Modwin is transforming how hotels deliver exceptional, seamless, and immersive guest experiences. By focusing on reliable infrastructure and intuitive systems, Modwin makes technology an integral part of hospitality rather than just an add-on.
Connectivity is the New Comfort
From business travellers checking into city hotels to leisure guests at sprawling resorts, one expectation remains universal: fast, reliable, and seamless internet. Yet, many properties still rely on outdated, patchwork solutions that frustrate guests and strain operations.Modwin solves this with its Managed Wi-Fi Services, custom-built for the hospitality sector. Designed to cover guest rooms, lobbies, meeting spaces, and back-of-house operations, Modwin’s Wi-Fi systems offer consistent coverage, intelligent bandwidth allocation, and secure access — all through a monthly subscription model that eliminates heavy capital expenditure. The service includes 24/7 NOC support, cyber law compliance, and end-to-end system maintenance.The result? Happy guests, lower costs, and worry-free connectivity.
From Lobbies to Boardrooms- AV That Enhances Every Moment
In today’s hospitality environments, audio-visual experiences define the guest journey. Whether it’s the welcoming ambience in the lobby, digital signage that directs guests to a banquet, or a high-stakes board meeting that demands flawless AV, technology plays a central role.
Modwin’s hospitality-centric AV integration includes:
• Digital Signage and LED Walls for guest information, promotions, and ambience• Professional Audio Systems with customizable background music across multiple zones• Boardroom and Meeting Room Integration with wireless projection and HD conferencing• Touch-Panel Control Systems for easy media and lighting control by hotel staff• Projection Mapping and AV for Events, turning weddings, galas, and MICE conferences into memorable spectacles
Modwin is Unique
There are many technology providers in the market, but none like Modwin. What truly sets them apart is their hospitality-first mindset.While most vendors offer off-the-shelf systems, Modwin works hand-in-hand with hotel General Managers, Operations Heads, and IT teams to tailor solutions that fit the unique rhythm, challenges, and identity of each property.
• Wi-Fi portals customised with hotel branding• Audio and visual scenes adjusted to match daily service flow• Systems designed for remote access, multi-property management, and easy training
India’s No.1 Partner in Hospitality Technology
Modwin doesn’t just provide technology — They understand hospitality, which is why they are the preferred choice for top hotel brands such as Marriott, Hyatt, Radisson, Lemon Tree, and Fortune.Their single-vendor model for both Wi-Fi and AV ensures faster deployment, seamless service, and better accountability.
With over a decade of experience, a footprint across India and international markets, and partnerships with global tech leaders, Modwin is widely regarded as India’s most reliable and innovative hospitality tech partner.They are not only setting benchmarks — They are redefining what’s possible.
In an evolving hospitality landscape, the best hotels invest in technology that works seamlessly. As Mr.Vinod Vattekat, Founder and Managing Director, says, "True hospitality is in the details. We make sure everything works seamlessly, so your guests only experience perfection."
For a consultation, visit www.modwin.com.Contact sales@modwin.com
Choose Modwin for technology that elevates every guest experience.
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