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By Nishang Narayan
Published on April 26, 2024
IHG Hotels & Resorts, a global leader in hospitality with over 6,000 properties worldwide, is elevating its guest loyalty strategy by partnering with Salesforce, a leader in AI-driven customer relationship management (CRM). This partnership focuses on enhancing IHG's IHG One Rewards program to provide more personalized guest experiences and operational efficiencies across its portfolio.
The initiative involves standardizing IHG's CRM on the Einstein 1 Platform, a comprehensive solution combining CRM capabilities with advanced AI and data analytics. This integration is designed to enhance guest loyalty by delivering more customized booking and stay experiences tailored to individual guest preferences.
Heather Balsley, Global Chief Commercial & Marketing Officer at IHG, emphasized the strategic importance of this partnership: "Enhancing the IHG One Rewards loyalty program is pivotal in ensuring our guests receive a personalized experience that meets their unique travel needs. Our collaboration with Salesforce is a key component in upgrading the technology and solutions that drive our loyalty programs, allowing us to offer tailored content that fosters deeper guest engagement."
Salesforce's role in this partnership extends to providing sophisticated data integration tools through its Data Cloud and Service Cloud platforms, which will enable IHG to create a unified customer data source. This consolidation facilitates a seamless experience across IHG's 19 global brands and lays the groundwork for future AI enhancements, including generative AI applications for guest management.
The implementation of Salesforce's Loyalty Management and predictive AI capabilities through the Einstein 1 Platform will allow IHG to strengthen guest relationships and expand its loyalty program. Additionally, Marketing Cloud integration supports targeted customer outreach through preferred communication channels like email, SMS, and push notifications, further enhancing guest engagement.
Jeff Amann, EVP & GM at Salesforce Industries, highlighted the transformative potential of this integration: "With Einstein 1 Platform, IHG is not only enhancing current guest experiences but also preparing for future technological advancements. This platform allows IHG to optimize interactions with guests through predictive analytics and AI, marking a significant leap forward in hospitality technology."
This strategic partnership underscores IHG's commitment to harnessing cutting-edge technology to improve guest satisfaction and loyalty, ensuring the company remains at the forefront of the hospitality industry's ongoing digital transformation.
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By Manu Vardhan Kannan
Published on July 13, 2025
Zoomcar has introduced ZoomPro, a smart fleet management dashboard built to enhance the efficiency and performance of India’s self-drive mobility ecosystem. Tailored for large B2B fleet operators, the platform enables users to manage bookings, pricing, and vehicle performance with ease, marking a major step in Zoomcar’s vision of tech-led transformation.
ZoomPro arrives at a time when Zoomcar is celebrating strong performance in FY25, which includes a 10% year-on-year rise in bookings and an 86% surge in repeat users. These trends signal growing consumer confidence and the rising demand for tech-enabled self-drive options.
“We’re building more than a marketplace, we’re enabling the operating system for self-drive mobility in India,” said Anirudh Lamba, Head of Marketing and Partnerships at Zoomcar. “With ZoomPro, our B2B toolkit empowers fleet operators to drive better performance, higher earnings, and superior guest experiences at scale.”
The dashboard offers a data-first interface that reflects how modern operators function across multiple cities and users. It provides real-time insights on vehicle metrics and customer behavior, allowing for more accurate decision-making and enhanced fleet control.
According to Vishal Ramrakhyani, Head of Engineering, “ZoomPro has been designed to scale with our partners. It supports long-term growth through tools like bulk onboarding, AI-powered recommendations, and soon, LLM-based customer support for faster and more personalized issue resolution.”
Zoomcar’s FY25 milestones also include a USD 4.25 million contribution profit at a 47% margin, a 58% rise in high-rated host vehicles, and a 67% drop in operational losses, validating its pivot to partner-first innovation.
The launch of ZoomPro is set to redefine how India's self-drive car rental sector operates, offering greater transparency, higher efficiency, and scalable tools for large fleet operators aiming to stay ahead in a rapidly growing market.
Published on July 12, 2025
Mews has announced a strategic integration with Salto’s smart locking system, enhancing its Digital Key offering and paving the way for a more seamless, contactless guest experience. Through this partnership, hotels using Salto’s access control can now enable guests to unlock rooms via their mobile devices using the Mews Hospitality Cloud—eliminating the need for physical keys altogether.
This move streamlines the check-in process, reduces manual front desk tasks, and strengthens overall security. Matt Welle, CEO of Mews, said, “Every step of the guest journey should be effortless. With Salto smart access for hospitality compatibility, more properties can reduce the friction around arrival and check-in. Digital Key is a win-win because it’s as much about operational efficiency as it is about improving guest satisfaction.”
Early results from Belgian brand YUST, which operates a hybrid model for short and long stays, show the integration’s impact. At its Antwerp property, 12% of guests checked in using Digital Key in the first month without any promotional push, and 64% of those with an active digital key used it to access their rooms. Dirk Van Gompel, CTO of YUST, shared, “Digital Key makes it easy for guests to go straight to their room, while creating real-time savings for our team, who can then focus on building real human connections.”
Salto’s Nora Urquiza highlighted the value of this collaboration, stating, “Our integration with Mews reinforces our commitment to delivering a seamless, secure, and modern digital experience through strong technology alliances.”
Beyond convenience, the integration also cuts down on environmental waste by removing the need for plastic keycards and supports a fully digital, on-the-go check-in and check-out process. Fully embedded within the Mews Hospitality Cloud, the Digital Key capability allows hotels to customise and automate the guest experience, opening new avenues for upselling and enhanced guest engagement.
Mews has been on a roll with tech enhancements, recently rolling out a Multicurrency feature for customers across Europe.
Hospitality tech firm OYO has entered a strategic partnership with leading online travel platform Yatra, bringing over 500 company-serviced hotels under mid-premium and premium brands to Yatra’s booking platform for the first time. These hotels will cater specifically to the rising demand in the business travel segment across India.
The hotels listed include OYO’s SUNDAY, Palette, Clubhouse, Townhouse, Townhouse Oak, and Collection O brands. The collaboration covers key business hubs like Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, and Ahmedabad, along with fast-growing industrial and transit corridors.
OYO plans to list 1,000 more company-serviced hotels on Yatra by September 2025, enhancing Yatra’s accommodation offerings in emerging metros, where business travel is expanding due to infrastructure growth and regional economic activity.
India’s business travel sector reached $38.2 billion in 2024, making it the 8th largest market globally and 4th in Asia-Pacific. The OYO-Yatra partnership aligns with this growth by offering curated business accommodation solutions with added benefits such as:
Yatra, with over 800 large corporate clients and 10,000+ SMEs, earns 65% of gross bookings from corporate and B2B travel. This partnership adds substantial value to its users by expanding quality lodging options in previously underserved regions.
Earlier this year, OYO launched Oravel Travel Solutions, a vertical focused on corporate travel, offering end-to-end services like smooth check-ins, meal plans, event support, and custom holiday packages.
Speaking on the development, Varun Jain, COO of OYO, shared:
“While direct demand continues to be our mainstay, contributing nearly 80% of our total business, we are now looking to tap into a niche segment of business travelers who are exploring emerging business hubs. This partnership also opens up opportunities to cater to companies embracing blended travel programs, combining business and leisure.”
According to the Global Business Travel Association (GBTA), the business travel market is on track to return to pre-2019 levels by 2025, backed by strong corporate earnings and a rise in in-person meetings. This trend suggests a sustained increase in demand for reliable and quality stay options.
With this partnership, OYO and Yatra are set to redefine India’s corporate travel landscape, delivering convenience, flexibility, and consistency for the modern business traveler.
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