IHG Hotels & Resorts Introduces NOMO Package for Parents Needing a Solo Break

IHG Hotels & Resorts Introduces NOMO Package for Parents Needing a Solo Break

By Nithyakala Neelakandan

Published on September 8, 2024

As the summer holidays wrap up, a significant 70% of parents report feeling exhausted, according to new data. In response, IHG Hotels & Resorts has launched the NOMO (Night On My Own) package, aimed at giving parents a much-needed solo getaway. This package offers a quiet retreat with no children, partners, or pets—just time to relax and recharge. Guests can enjoy a discounted stay, 20% off food and drinks (including room service), late check-out until 2 pm, and additional perks at IHG properties across the UK and Ireland.

Research commissioned by IHG shows that two-thirds of parents are feeling worn out after the summer break, with 68% saying they need a night alone to recover. Seven out of ten parents admitted to being either mentally or physically drained by the end of the school holiday season.

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The desire for solo time isn’t limited to parents. The study also found that 42% of Brits, and nearly 70% of those aged 25 to 34, would consider booking a night away alone after the summer holidays. A third of respondents indicated they would book a solo stay to pamper themselves.

Abbey Clancy, model and TV personality, has partnered with IHG to promote the NOMO package. Clancy, a mother of four, said: "As a busy mum of four, I know how exhausting the summer holidays can be, and although I’m sad they’re over, it’ll also be really nice to have a bit of time on my own. Don’t get me wrong, I love spending time with my kids, but it’s just as important for parents to take a break too. I don’t want to feel guilty about needing a NOMO—a night on my own—because we all need time to recharge. And it’s not just parents, the summer is a busy time for everyone – it’s usually filled with social engagements, weddings, or travelling. So, I’m all about encouraging people to treat themselves and book into an IHG hotel for a well-deserved night off, we’ve definitely earned it!”

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The NOMO package is available at over 115 participating IHG properties and includes perks such as:

  • Complimentary breakfast

  • Extended check-out until 2 pm

  • 20% off one-night single occupancy stays

  • 20% off all dining, including room service

  • Free access to pools, gyms, and spas

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Joanna Kurowska, Managing Director UK & Ireland at IHG Hotels & Resorts, said: "We all value some well-deserved ‘me’ time - whether it’s a break from the demands of childcare, a moment of self-reflection away from our partners or simply an opportunity to take a breath from the stress of our working life. Our survey data backs up how much people would like to enjoy a night alone, especially after a busy and intense summer. Our new NOMO package helps people to do just that, with the ability to choose from more than 115 of our hotels in the UK & Ireland and from a brand for every budget. This opportunity to switch off and be cared for, even just for a night, can be a powerful tool to finding our balance back."

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Survey findings show that 26% of parents haven't had a night to themselves in six months or longer, and nearly 1 in 10 haven’t had a solo night in five years. Although 37% of parents feel guilty about taking time away from their family, 77% recognize the importance of occasional time apart.

Top ways respondents would spend their solo night include taking a bath (15%), staying in bed (14%), binge-watching a TV series (13%), enjoying a bottle of wine (12%), or reading a book (10%).

For more details, click here.


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