IHG Hotels & Resorts, a leader in the hospitality industry, has proudly unveiled its first Garner hotel in the United States, setting a new benchmark in the midscale hotel segment. This inaugural property, Garner Auburn – Seattle, located in the suburb of Auburn near Seattle, officially opened on December 18, 2023. The launch comes just three months after the official introduction of the Garner brand, highlighting IHG's rapid progress in expanding its portfolio.

The Garner Auburn – Seattle stands as a testament to the brand's appeal and potential in the midscale market. The hotel, featuring 95 rooms, underwent a swift conversion and reopening, demonstrating Garner's strong allure and revenue potential. IHG has designed the Garner brand to prioritize affordability while delivering all the essentials for a hassle-free stay. This includes a prime location, ensuring restful nights, and a commitment to consistent, top-tier service, catering to the needs of travelers looking for quality accommodations without the high costs.

Strategically located near various popular entertainment venues and business campuses, the Garner Auburn – Seattle is well-positioned to attract a diverse range of visitors. Its convenient location makes it an ideal choice for both leisure and business travelers, offering easy access to local attractions and corporate centers.

The hotel is operated under the ownership of S1 Hospitality Management, marking their debut within the IHG brand family. This collaboration is significant, as it brings together IHG's global hospitality expertise and S1 Hospitality Management's local market insights. Andy Cho, president of S1 Hospitality Management, expressed enthusiasm about the partnership, highlighting the Garner brand's suitability for capitalizing on the growing potential in the midscale market. He is confident that this hotel will set a high standard for guests seeking quality stays and serve as a model for future owners looking for a flexible conversion option in the hospitality sector.

Looking ahead, IHG has ambitious plans for the Garner brand. The company aims for global expansion starting in 2024, with projections of having 500 Garner hotels in the US within the next decade, and doubling that number by 2043. This expansion strategy underlines IHG's commitment to growing its presence in the midscale hotel segment, offering both guests and owners unique opportunities.

The introduction of Garner Auburn – Seattle is just the beginning of IHG's journey with its 19th brand. Jolyon Bulley, CEO – Americas, IHG Hotels & Resorts, praised the team's hard work in bringing the brand to life and the owners' enthusiasm for embracing this transformative offering in the midscale space. This debut is a significant step for IHG, showcasing its track record of successfully launching and growing brands in the competitive hospitality market.