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By Manu Vardhan Kannan
Published on July 3, 2025
The Indian Influencer Governing Council (IIGC) successfully hosted its 3rd Chapter at Taj Bangalore, bringing together over 100 top voices from India’s creator economy including leading influencers, digital heads, and marketing professionals. In a significant announcement, IIGC declared December 2nd as “World Influencer Day”—a global recognition to celebrate content creators across platforms and categories.
As part of its efforts to empower and protect influencers, IIGC introduced 'IIGC Protect', an initiative launched in collaboration with Trilegal and United We Care x Adayu (Fortis). This program aims to provide legal education and mental wellness support to influencers, addressing key challenges in the fast-paced digital content space. The launch event featured insights from Nikhil Sachdeva (Partner, Trilegal), Rana Atheya (VP – Business, United We Care), Sachin Baliga (Advisor – Neuromodulation Program, Fortis), and creator Aneri Thakkar.
Another highlight of the event was the introduction of the IIGC Taskforce and a new Code of Standards for Brands and Influencers. This segment was led by key industry leaders such as Varun Oberoi (Nissin), Jaikishin Chhaproo (ITC), Gaurang Thosani (Royal Sundaram), and Aparajita Mukherjee (DIAGEO). The discussion focused on promoting ethical content creation and responsible brand-influencer collaborations.
“Influencers have the power to spark change, ignite conversations that matter, and build something bigger than a brand: a movement,” said Tej Prakash Yadav, BBC Media Action.
Content creator Gunjan Taneja (@Gunjanshouts) added, “Being an influencer isn’t about numbers—it’s about the real impact we make. Every word or recommendation could influence someone’s decision to spend their hard-earned money, and that’s a responsibility we must honour.”
The event also featured the Indian Influencer Ratings Weekly Picks, honouring creators across two categories—Trendsetters and Underdoggs. Gunjan Taneja and Thaj were recognised as trendsetters, while Ad.Sum.Twist, Vadiraj Babaladi, Aashika Gowda, Deesha Umesh, Simran Anand, Sneha Shenoy, and Nayanaa Pillai were spotlighted as underdog creators making promising waves.
“India’s influencer ecosystem is shifting from raw creativity to structured professionalism. With initiatives like IIGC Protect, a formal Code of Standards, and the announcement of World Influencer Day, we’re setting the stage for a future where creators shape culture, commerce, and community with purpose,” said Sahil Chopra, Chairman & Founding Member of IIGC.
With three impactful chapters behind them, IIGC reaffirmed its mission to uplift, professionalise, and celebrate India’s dynamic influencer community, laying down a solid framework for growth, responsibility, and recognition in the creator economy.
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Published on September 1, 2025
Kempegowda International Airport Bengaluru (BLR Airport) has created history by becoming the first airport in India, and among a select group worldwide, to achieve Level 2 Accreditation under Airports Council International’s (ACI) Accessibility Enhancement Accreditation (AEA) programme.
This achievement highlights BLR Airport’s dedication to embedding inclusivity across its infrastructure, services, and passenger experiences, ensuring smoother and more dignified journeys for travellers with reduced mobility and disabilities. The AEA programme is the only global initiative that benchmarks and improves accessibility in air travel, evaluating airports on their policies, facilities, services, and governance frameworks.
By reaching Level 2 Accreditation, BLR Airport has reaffirmed its commitment to continuous improvement, making accessibility a central part of its long-term strategies and operational framework. A dedicated accessibility committee, consisting of airport stakeholders, drives initiatives to enhance facilities and mobility solutions for Persons with Reduced Mobility (PRMs) and Persons with Disabilities (PwDs). Continuous staff training further ensures that assistance remains empathetic, professional, and personalised.
Speaking on the recognition, Satyaki Raghunath, Chief Operating Officer, Bangalore International Airport Ltd, said:
“We are honoured to be awarded the Level 2 Accreditation under ACI’s Airport Accessibility Enhancement programme. At BLR Airport, accessibility is not just a measure of infrastructure, but a reflection of our belief that travel should be inclusive, seamless, and experiential for every passenger. This milestone is the result of the tireless dedication of our entire team and the invaluable guidance from ACI, reinforcing our vision of building an airport that truly serves everyone. While we celebrate this achievement, we see it as a step forward in our continuous journey to make every traveller feel welcomed and valued at BLR Airport.”
BLR Airport has already pioneered several firsts in India, including the Sunflower Lanyard scheme launched in 2022 to support passengers with hidden disabilities, and the introduction of a sensory room for neurodivergent travellers, the first of its kind at an Indian airport. These initiatives, along with global collaborations and partnerships with government agencies and advocacy groups, further strengthen its role as a leader in building barrier-free, inclusive air travel.
With this recognition, Kempegowda International Airport Bengaluru reinforces its position as a pioneer in accessibility and inclusivity, advancing the vision of making aviation universally welcoming for all passengers.
Published on August 30, 2025
The India International Travel Mart (IITM), one of the country’s longest-running and most trusted travel trade exhibitions, is set to return to Pune and Hyderabad in 2025.
IITM Pune will take place from 27–29 November 2025 at Expo Centre, Deccan College, Yerawada.
IITM Hyderabad will be held from 4–6 December 2025 at Hall No. 2, HITEX Exhibition Centre, Kondapur Post.
Now in its 26th successful year, IITM has established itself as India’s biggest travel event, connecting national and international tourism boards, travel operators, hospitality brands, technology providers, and other stakeholders from the tourism ecosystem.
IITM is more than an exhibition, it’s a dynamic B2B platform designed for networking, destination promotion, and business development. With over 200 editions hosted across India, the event has become a trusted launchpad for new travel products, services, and partnerships.
The 2025 editions will feature dedicated pavilions for domestic and international destinations, luxury travel, experiential tourism, travel technology, and sustainable tourism solutions. Attendees can look forward to workshops, buyer-seller meets, and curated showcases designed to strengthen business networks and drive collaborations.
Commenting on the upcoming editions, Mr. Sanjay Hakhu, Director, Sphere Travelmedia & Exhibitions, said: “India International Travel Mart has become a landmark event in India’s tourism calendar. It plays a vital role in driving growth by fostering direct engagement between destinations, travel brands, and buyers.”
Mr. Rohit Hangal, Director, Sphere Travelmedia & Exhibitions, added:
“With Pune and Hyderabad being among India’s fastest-growing tourism markets, hosting IITM in these cities allows us to bring together key stakeholders, promote destinations, and create stronger networks for the industry.”
Both host cities represent high-potential travel markets:
Pune is a thriving hub for education, IT, automotive, and manufacturing, with strong leisure and MICE travel demand driven by its young professional base and proximity to the Western Ghats.
Hyderabad, also known as “Cyberabad,” is a leading IT, biotech, and pharma hub, with a growing middle-class population and strong infrastructure, making it a significant market for business and leisure tourism.
This year’s editions will place special emphasis on:
Sustainable Tourism – showcasing eco-friendly travel solutions and responsible hospitality initiatives.
Emerging Travel Technologies – including AI-driven planning tools, VR travel experiences, contactless systems, and blockchain-based security.
Business Networking – creating opportunities for exhibitors to connect with buyers, partners, and investors through curated B2B meetings.
As India’s outbound travel market continues to boom, expected to surpass USD 44 billion by 2032, IITM stands as a strategic gateway for industry players to connect, collaborate, and capitalize on new opportunities.
Published on August 29, 2025
Lemon Tree Hotels has announced the signing of Lemon Tree Resort, Pench, Maharashtra, its newest getaway in the heart of India.
Nestled amidst the scenic forests of Pench, which spans across Madhya Pradesh and Maharashtra, the upcoming resort will feature 60 well-appointed rooms, a restaurant, spa, swimming pool, banquet spaces, and more.
Pench National Park, famously known as the inspiration behind Rudyard Kipling’s The Jungle Book, is home to the Royal Bengal Tiger, leopards, sloth bears, and countless other wildlife species. This makes it an ideal destination for both nature lovers and adventure seekers.
This signing further strengthens Lemon Tree Hotels’ footprint in Maharashtra, where it currently operates 14 hotels with six more in the pipeline. The expansion also reflects the brand’s commitment to growing its presence across India’s key leisure, wildlife, and experiential destinations.
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