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By Manu Vardhan Kannan
Published on July 3, 2025
The Indian Influencer Governing Council (IIGC) successfully hosted its 3rd Chapter at Taj Bangalore, bringing together over 100 top voices from India’s creator economy including leading influencers, digital heads, and marketing professionals. In a significant announcement, IIGC declared December 2nd as “World Influencer Day”—a global recognition to celebrate content creators across platforms and categories.
As part of its efforts to empower and protect influencers, IIGC introduced 'IIGC Protect', an initiative launched in collaboration with Trilegal and United We Care x Adayu (Fortis). This program aims to provide legal education and mental wellness support to influencers, addressing key challenges in the fast-paced digital content space. The launch event featured insights from Nikhil Sachdeva (Partner, Trilegal), Rana Atheya (VP – Business, United We Care), Sachin Baliga (Advisor – Neuromodulation Program, Fortis), and creator Aneri Thakkar.
Another highlight of the event was the introduction of the IIGC Taskforce and a new Code of Standards for Brands and Influencers. This segment was led by key industry leaders such as Varun Oberoi (Nissin), Jaikishin Chhaproo (ITC), Gaurang Thosani (Royal Sundaram), and Aparajita Mukherjee (DIAGEO). The discussion focused on promoting ethical content creation and responsible brand-influencer collaborations.
“Influencers have the power to spark change, ignite conversations that matter, and build something bigger than a brand: a movement,” said Tej Prakash Yadav, BBC Media Action.
Content creator Gunjan Taneja (@Gunjanshouts) added, “Being an influencer isn’t about numbers—it’s about the real impact we make. Every word or recommendation could influence someone’s decision to spend their hard-earned money, and that’s a responsibility we must honour.”
The event also featured the Indian Influencer Ratings Weekly Picks, honouring creators across two categories—Trendsetters and Underdoggs. Gunjan Taneja and Thaj were recognised as trendsetters, while Ad.Sum.Twist, Vadiraj Babaladi, Aashika Gowda, Deesha Umesh, Simran Anand, Sneha Shenoy, and Nayanaa Pillai were spotlighted as underdog creators making promising waves.
“India’s influencer ecosystem is shifting from raw creativity to structured professionalism. With initiatives like IIGC Protect, a formal Code of Standards, and the announcement of World Influencer Day, we’re setting the stage for a future where creators shape culture, commerce, and community with purpose,” said Sahil Chopra, Chairman & Founding Member of IIGC.
With three impactful chapters behind them, IIGC reaffirmed its mission to uplift, professionalise, and celebrate India’s dynamic influencer community, laying down a solid framework for growth, responsibility, and recognition in the creator economy.
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By Hariharan U
Published on November 1, 2025
India’s largest homegrown tea café chain, Tea Post, recently unveiled a heartwarming initiative titled ‘Apne Jaha, Utsav Waha’, celebrating the joy of togetherness and shared moments over a cup of chai.
As part of this initiative, Tea Post transformed its outlets across cities including Mumbai, Pune, Jaipur, Surat, and Ahmedabad into vibrant community spaces. The cafés featured festive décor and hosted a series of free, open-to-all workshops such as art, diya painting, and lantern making, inviting people to reconnect, create, and celebrate.
Complementing the artistic spirit, the cafés came alive with soothing music and soulful shayari, infusing warmth and nostalgia into the atmosphere, perfectly blending with the aroma of freshly brewed chai.
Speaking about the initiative, Darshan Dashani, Founder of Tea Post, said, “‘Apne Jaha, Utsav Waha’ was received beautifully by our patrons across all cities. It was heartening to see people of all ages coming together, celebrating cherished moments over a warm cup of chai. This reinforces our belief in creating more such immersive, community-driven experiences for our guests in the future.”
Guests also indulged in Tea Post’s signature selection of 15 varieties of chai, paired with popular Indian snacks such as samosas, theplas, and maska buns, a menu designed to evoke homely comfort and nostalgic flavors.
With a growing presence of over 250 outlets across 60+ cities in India and Dubai, Tea Post continues to strengthen its position as a café chain that goes beyond serving tea, fostering connection, community, and culture in every sip.
The Society of Association Executives (SAE) has officially been launched in Bangalore, marking an important step forward for India’s growing association and convention industry. The launch event on 25th October 2025 gathered key figures from national and international associations, professionals from the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, and senior policymakers, all sharing a common goal, to build a stronger and more connected association ecosystem in India.
The formation of SAE represents a collective vision to foster collaboration, enhance capacity building, and promote knowledge sharing across the sector. By bringing together diverse voices from the association community, SAE aims to create a platform where professionals can exchange ideas, develop best practices, and drive sustainable growth in India’s association and convention landscape.
Speaking about the initiative, the organizers highlighted SAE’s commitment to empowering association executives, encouraging professional excellence, and advancing India’s standing in the global MICE arena.
The event also saw active participation from leaders across various industries, underlining the need for a dedicated body to represent the interests of association professionals and provide opportunities for networking, learning, and advocacy.
With this launch, the Society of Association Executives sets the stage for a new era of collaboration and innovation within India’s association ecosystem, one that supports progress, unity, and professional growth for the entire community.
Published on October 31, 2025
The much-awaited second edition of Manotsava – India’s National Mental Health Festival is returning to Bengaluru this November at The Lalit Ashok. Organised by the National Institute of Mental Health and Neurosciences (NIMHANS) and the National Centre for Biological Sciences (NCBS) in collaboration with Rohini Nilekani Philanthropies (RNP), the festival promises two days of meaningful conversations, interactive sessions, and creative engagement around the theme of mental well-being.
This free and open-to-all event brings together experts, researchers, and the general public to explore how mental health connects to our everyday lives. From genetic research, psychedelics, and gut microbiome science to more relatable themes such as workplace burnout, parenting, aging, maternal health, and technology’s influence on mental well-being, the festival will touch on it all.
Visitors can look forward to an array of experiences, including panel discussions, keynote talks, workshops, stalls and exhibits, discussion circles, and live music performances. For families, there’s even a dedicated children’s zone, ensuring an inclusive and engaging atmosphere for all ages.
Manotsava isn’t just an event, it’s a movement to bring mental health into public spaces, making conversations about the mind as normal and open as any other aspect of life.
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