The Indian Influencer Governing Council (IIGC) successfully hosted its 3rd Chapter at Taj Bangalore, bringing together over 100 top voices from India’s creator economy including leading influencers, digital heads, and marketing professionals. In a significant announcement, IIGC declared December 2nd as “World Influencer Day”—a global recognition to celebrate content creators across platforms and categories.

As part of its efforts to empower and protect influencers, IIGC introduced 'IIGC Protect', an initiative launched in collaboration with Trilegal and United We Care x Adayu (Fortis). This program aims to provide legal education and mental wellness support to influencers, addressing key challenges in the fast-paced digital content space. The launch event featured insights from Nikhil Sachdeva (Partner, Trilegal), Rana Atheya (VP – Business, United We Care), Sachin Baliga (Advisor – Neuromodulation Program, Fortis), and creator Aneri Thakkar.

Another highlight of the event was the introduction of the IIGC Taskforce and a new Code of Standards for Brands and Influencers. This segment was led by key industry leaders such as Varun Oberoi (Nissin), Jaikishin Chhaproo (ITC), Gaurang Thosani (Royal Sundaram), and Aparajita Mukherjee (DIAGEO). The discussion focused on promoting ethical content creation and responsible brand-influencer collaborations.

“Influencers have the power to spark change, ignite conversations that matter, and build something bigger than a brand: a movement,” said Tej Prakash Yadav, BBC Media Action.

Content creator Gunjan Taneja (@Gunjanshouts) added, “Being an influencer isn’t about numbers—it’s about the real impact we make. Every word or recommendation could influence someone’s decision to spend their hard-earned money, and that’s a responsibility we must honour.”

The event also featured the Indian Influencer Ratings Weekly Picks, honouring creators across two categories—Trendsetters and Underdoggs. Gunjan Taneja and Thaj were recognised as trendsetters, while Ad.Sum.Twist, Vadiraj Babaladi, Aashika Gowda, Deesha Umesh, Simran Anand, Sneha Shenoy, and Nayanaa Pillai were spotlighted as underdog creators making promising waves.

“India’s influencer ecosystem is shifting from raw creativity to structured professionalism. With initiatives like IIGC Protect, a formal Code of Standards, and the announcement of World Influencer Day, we’re setting the stage for a future where creators shape culture, commerce, and community with purpose,” said Sahil Chopra, Chairman & Founding Member of IIGC.

With three impactful chapters behind them, IIGC reaffirmed its mission to uplift, professionalise, and celebrate India’s dynamic influencer community, laying down a solid framework for growth, responsibility, and recognition in the creator economy.