Adding a playful twist to Halloween, Big Bowl, one of India’s fastest-growing cloud kitchen brands, has launched its latest campaign — ‘Smash Your Hunger with Big Bowl.’ The digital-first initiative turns everyday hunger pangs into spooky, laugh-out-loud moments, just in time for the festive season.

Launched across YouTube, Instagram, and OTT pre-rolls, the campaign features two short horror-comedy films that hilariously portray hunger as a monster everyone loves to defeat. From late-night study marathons to boring work hours, the films tap into everyday situations that Gen Z can instantly relate to blending humour, horror, and hunger with Big Bowl’s signature desi tone.

Big Bowl once again positions itself as the go-to comfort food brand for young, busy Indians. Its catchy tagline, “Smash Your Hunger with Big Bowl,” perfectly sums up its energetic, bold, and relatable appeal.

Taking the theme further, Big Bowl has introduced new space-inspired packaging, featuring astronauts and aliens to depict how hunger exists everywhere, but only one brand can save the day.

Speaking about the campaign, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, shared, “Big Bowl continues to stay at the intersection of value, variety, and convenience  three things that define modern food delivery in India. This campaign is not just about food; it’s about owning that hunger moment in a fun and memorable way. As we expand our offerings and move into outdoor catering, our mission remains simple to make great food accessible and satisfying.”

Adding to this, Vikas Iyer, Marketing Head, Lenexis Foodworks, said, “Every Gen Z consumer has a ‘hunger story’', those unexpected moments when hunger hits hard. With ‘Smash Your Hunger,’ we turned hunger into a character that’s funny, scary, and totally relatable. The Halloween timing gave us the perfect chance to mix spooky visuals with digital-first humour that today’s audiences love.”

The campaign extends beyond films with #SmashYourHungerChallenge on social media, inviting fans to share their funniest or scariest hunger moments. Influencer collaborations and new menu additions across Indian and Chinese bowls further build excitement for the festive season.

Currently present across 240+ locations in 40+ cities, Big Bowl continues to grow rapidly under Lenexis Foodworks, which also operates successful QSR brands like Chinese Wok and The Momo Co. The brand is on track to cross ₹150 crore ARR this financial year, solidifying its place among India’s leading delivery-first food companies.

India’s largest homegrown tea café chain, Tea Post, recently unveiled a heartwarming initiative titled ‘Apne Jaha, Utsav Waha’, celebrating the joy of togetherness and shared moments over a cup of chai.

As part of this initiative, Tea Post transformed its outlets across cities including Mumbai, Pune, Jaipur, Surat, and Ahmedabad into vibrant community spaces. The cafés featured festive décor and hosted a series of free, open-to-all workshops such as art, diya painting, and lantern making, inviting people to reconnect, create, and celebrate.

Complementing the artistic spirit, the cafés came alive with soothing music and soulful shayari, infusing warmth and nostalgia into the atmosphere, perfectly blending with the aroma of freshly brewed chai.

Speaking about the initiative, Darshan Dashani, Founder of Tea Post, said, “‘Apne Jaha, Utsav Waha’ was received beautifully by our patrons across all cities. It was heartening to see people of all ages coming together, celebrating cherished moments over a warm cup of chai. This reinforces our belief in creating more such immersive, community-driven experiences for our guests in the future.”

Guests also indulged in Tea Post’s signature selection of 15 varieties of chai, paired with popular Indian snacks such as samosas, theplas, and maska buns, a menu designed to evoke homely comfort and nostalgic flavors.

With a growing presence of over 250 outlets across 60+ cities in India and Dubai, Tea Post continues to strengthen its position as a café chain that goes beyond serving tea, fostering connection, community, and culture in every sip.

The Society of Association Executives (SAE) has officially been launched in Bangalore, marking an important step forward for India’s growing association and convention industry. The launch event on 25th October 2025 gathered key figures from national and international associations, professionals from the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, and senior policymakers, all sharing a common goal, to build a stronger and more connected association ecosystem in India.

The formation of SAE represents a collective vision to foster collaboration, enhance capacity building, and promote knowledge sharing across the sector. By bringing together diverse voices from the association community, SAE aims to create a platform where professionals can exchange ideas, develop best practices, and drive sustainable growth in India’s association and convention landscape.

Speaking about the initiative, the organizers highlighted SAE’s commitment to empowering association executives, encouraging professional excellence, and advancing India’s standing in the global MICE arena.

The event also saw active participation from leaders across various industries, underlining the need for a dedicated body to represent the interests of association professionals and provide opportunities for networking, learning, and advocacy.

With this launch, the Society of Association Executives sets the stage for a new era of collaboration and innovation within India’s association ecosystem, one that supports progress, unity, and professional growth for the entire community.