Thrillophilia has released its Women & Travel Decisions 2025 report, and the findings point to a strong shift inside Indian homes. Women are now at the centre of India’s leisure travel decisions, quietly driving 72% of trip planning across the country. The study is based on 212,000 itineraries and 8.9 million planning signals, showing how women are choosing destinations, curating experiences, handling budgets, and shaping how the entire family travels.

The report highlights that women prefer to plan early, compare more carefully, and double-check before confirming anything. On average, they book nine days earlier than men, which helps keep prices steady, prevent last-minute changes, and brings cancellations down by 18%. They also spend more time reading reviews, checking photos, and sharing itineraries within family and friend groups to make sure every detail is right. Still, even though women lead the planning, 62% of payments on women-planned couple trips are made by men.

Thrillophilia’s data also shows a clear theme in women’s choices: a smart luxury approach. This doesn’t mean flashy spending, but thoughtful indulgence, boutique stays, spa sessions, wellness walks, and slow mornings. Women add 28% more premium upgrades to their carts, yet their total spending stays only 6% higher than men’s. It’s not overspending; it’s making sharper choices.

Safety remains a major focus. Women apply more than three times the number of safety filters, resulting in fewer travel emergencies and a 23% drop in SOS calls. Their deeper research directly leads to smoother trips.

Chitra Gurnani Daga, Co-founder, Thrillophilia, said, "Indian leisure is increasingly a She-Planner economy. Women are curating smarter itineraries, earlier bookings, safety-first choices, and meaningful upgrades without blowing the budget. As women continue to lead India's travel decisions, the industry is shifting toward more thoughtful planning, better value choices, and deeply curated experiences."

For domestic trips, women prefer easy-paced and high-value destinations such as Rajasthan and Kerala, with Goa following closely. Internationally, they lean towards places that mix value and comfort  Bali, Dubai-Abu Dhabi, Singapore, Thailand, and Vietnam.

Women travelling with kids and families tend to favour slow mornings, one main activity for the day, and early dinners. This planning style leads to 7% fewer reschedules, keeping trips smoother and more predictable.

Tier 2 India is showing the strongest rise in women planners. Cities like Indore, Ahmedabad, Lucknow, and Jaipur are rapidly emerging, with Indore alone growing 31% YoY. With this rise, the She-Planner trend is set to shape not just travel choices but a growing ecosystem built around women-led planning.

About Thrillophilia
Thrillophilia is India’s leading AI-powered platform for discovering and personalizing multi-day trips. With over 100M+ users and 300,000+ travellers a year, it helps couples and families discover and book trips through verified local partners across 1,000+ locations. Based in Jaipur and operating in the UAE and the U.S., Thrillophilia combines technology, trusted supply, and human support to offer the right trip at the right price.