Lemon Tree Hotels Limited has announced the launch of its latest managed property, Lemon Tree Hotel, Motihari, marking another milestone in the brand’s steady expansion across Eastern India. The opening further strengthens its footprint in Bihar, where the group already operates one property.

Located in the historic city of Motihari in the East Champaran district, the hotel invites guests to experience the region’s rich heritage and cultural legacy. Motihari holds deep historical significance as the birthplace of author George Orwell and the starting point of Mahatma Gandhi’s Champaran Satyagraha, a defining movement in India’s freedom struggle. Its strategic location also makes it a convenient gateway to Nepal and nearby cities such as Patna and Darbhanga, catering to both business and leisure travellers.

The new property features 50 well-appointed rooms and suites across various categories, designed to offer comfort and functionality. In its first phase, 32 rooms have opened along with Citrus Café, the hotel’s signature multi-cuisine restaurant, and a selection of banquet spaces including Tangerine Grand 1, Tangerine Grand 2, and a Boardroom. Guests can also enjoy the hotel’s spa, fitness centre, and swimming pool, which complement its blend of leisure and business amenities.

In the second phase, the hotel will unveil the remaining 18 rooms, along with Kebab Theater, a modern Indian specialty restaurant offering authentic kebabs, tikkas, and regional delicacies, and the final banquet venue, Tangerine.

Commenting on the launch, Vishvapreet Singh Cheema, President, Lemon Tree Hotels, said,

“Motihari stands as a city of deep historical and cultural relevance, marking an important chapter in India’s independence movement. With the opening of Lemon Tree Hotel, Motihari, we are pleased to extend our signature comfort and warmth to travellers visiting this iconic destination, blending modern hospitality with the city’s timeless charm.”

With this new addition, Lemon Tree Hotels continues to build on its vision of creating accessible, high-quality hospitality experiences across emerging destinations in India.

Adding a playful twist to Halloween, Big Bowl, one of India’s fastest-growing cloud kitchen brands, has launched its latest campaign — ‘Smash Your Hunger with Big Bowl.’ The digital-first initiative turns everyday hunger pangs into spooky, laugh-out-loud moments, just in time for the festive season.

Launched across YouTube, Instagram, and OTT pre-rolls, the campaign features two short horror-comedy films that hilariously portray hunger as a monster everyone loves to defeat. From late-night study marathons to boring work hours, the films tap into everyday situations that Gen Z can instantly relate to blending humour, horror, and hunger with Big Bowl’s signature desi tone.

Big Bowl once again positions itself as the go-to comfort food brand for young, busy Indians. Its catchy tagline, “Smash Your Hunger with Big Bowl,” perfectly sums up its energetic, bold, and relatable appeal.

Taking the theme further, Big Bowl has introduced new space-inspired packaging, featuring astronauts and aliens to depict how hunger exists everywhere, but only one brand can save the day.

Speaking about the campaign, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, shared, “Big Bowl continues to stay at the intersection of value, variety, and convenience  three things that define modern food delivery in India. This campaign is not just about food; it’s about owning that hunger moment in a fun and memorable way. As we expand our offerings and move into outdoor catering, our mission remains simple to make great food accessible and satisfying.”

Adding to this, Vikas Iyer, Marketing Head, Lenexis Foodworks, said, “Every Gen Z consumer has a ‘hunger story’', those unexpected moments when hunger hits hard. With ‘Smash Your Hunger,’ we turned hunger into a character that’s funny, scary, and totally relatable. The Halloween timing gave us the perfect chance to mix spooky visuals with digital-first humour that today’s audiences love.”

The campaign extends beyond films with #SmashYourHungerChallenge on social media, inviting fans to share their funniest or scariest hunger moments. Influencer collaborations and new menu additions across Indian and Chinese bowls further build excitement for the festive season.

Currently present across 240+ locations in 40+ cities, Big Bowl continues to grow rapidly under Lenexis Foodworks, which also operates successful QSR brands like Chinese Wok and The Momo Co. The brand is on track to cross ₹150 crore ARR this financial year, solidifying its place among India’s leading delivery-first food companies.

India’s largest homegrown tea café chain, Tea Post, recently unveiled a heartwarming initiative titled ‘Apne Jaha, Utsav Waha’, celebrating the joy of togetherness and shared moments over a cup of chai.

As part of this initiative, Tea Post transformed its outlets across cities including Mumbai, Pune, Jaipur, Surat, and Ahmedabad into vibrant community spaces. The cafés featured festive décor and hosted a series of free, open-to-all workshops such as art, diya painting, and lantern making, inviting people to reconnect, create, and celebrate.

Complementing the artistic spirit, the cafés came alive with soothing music and soulful shayari, infusing warmth and nostalgia into the atmosphere, perfectly blending with the aroma of freshly brewed chai.

Speaking about the initiative, Darshan Dashani, Founder of Tea Post, said, “‘Apne Jaha, Utsav Waha’ was received beautifully by our patrons across all cities. It was heartening to see people of all ages coming together, celebrating cherished moments over a warm cup of chai. This reinforces our belief in creating more such immersive, community-driven experiences for our guests in the future.”

Guests also indulged in Tea Post’s signature selection of 15 varieties of chai, paired with popular Indian snacks such as samosas, theplas, and maska buns, a menu designed to evoke homely comfort and nostalgic flavors.

With a growing presence of over 250 outlets across 60+ cities in India and Dubai, Tea Post continues to strengthen its position as a café chain that goes beyond serving tea, fostering connection, community, and culture in every sip.