India Joins Top 10 in World Wellness Weekend 2024 Celebration

India Joins Top 10 in World Wellness Weekend 2024 Celebration

By Nithyakala Neelakandan

Published on November 7, 2024

India has been recognized as one of the top 10 most active countries during the 2024 World Wellness Weekend, a global event aimed at promoting healthy lifestyles and overall well-being. The eighth edition of this event ran from September 20 to 22, involving 9,688 venues in 155 countries—a notable 54% increase from the previous year’s participation. Activities spanned from sunrise in Fiji to sunset in Maui, showcasing a unified global effort to prioritize health.

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The event's reach expanded significantly, with over 1,000 new venues joining in the last four weeks leading up to the weekend. The participating locations were listed on wellmap.org, an interactive platform available in 18 languages, allowing people to find nearby activities such as fitness sessions, yoga, and massage workshops.

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India stood out among countries like Spain, Italy, Brazil, Japan, and Mexico in terms of active participation. Marbella, Spain, led in venue numbers, while Santo Domingo, Dominican Republic, offered the most diverse activities. Other active cities included Sao Paulo, Rome, and Buenos Aires.

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World Wellness Weekend emphasized various categories: vitality, beauty, hospitality, holistic care, and longevity, covering fitness clubs, spas, hotels, wellness centers, and alternative therapy clinics. The 2024 event was also marked by new records: a 100% rise in estimated views (reaching 34 million) and social media engagement that attracted a potential audience of 3.5 billion—an impressive leap from the 430 million seen in 2023.

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Highlights included the first-ever four-day wellness event, a Yoga Fest in Karatsu, Japan, supported by the city’s Town Hall. Portugal hosted the first “World Wellness Wedding,” showcasing the theme's versatility. Additionally, two renowned circus groups from Cambodia joined the weekend festivities, offering performances that highlighted the importance of well-being through art and movement.

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World Wellness Weekend aligns with the World Health Organization’s efforts to address global issues like obesity, physical inactivity, and mental health. The event aims to reach beyond paying clients to include local communities and underserved groups, reinforcing the principle of #WellnessForAll. Throughout the year, the participating venues continue to appear on wellmap.org, encouraging ongoing community engagement and wellness activities.

Image Credits: Stock images from Pexels and Unsplash. Credits go to the respective owners.


From Ayurveda to Ocean Rituals: Why Wellness-Focused Indians Are Heading to Four Seasons Maldives

From Ayurveda to Ocean Rituals: Why Wellness-Focused Indians Are Heading to Four Seasons Maldives

By Nishang Narayan

Published on July 19, 2025

In a world that rarely slows down, a new wave of Indian travellers is choosing to do just that—and finding healing in the process. While India has always been the cradle of ancient wellness sciences like Ayurveda and yoga, its wellness seekers are now expanding their journey beyond borders. The shift isn’t just about luxury—it’s about longevity, self-discovery, and reconnection.

Post-pandemic, Indian tourists consistently led arrivals to the Maldives, and today, the country remains among the top international markets. Wellness travel has become more than a holiday trend; it’s a personal pursuit of balance, often spanning two to three weeks each year. Four Seasons Resorts Maldives is leading this transformation by offering experiences that are not only luxurious but meaningfully restorative.

AyurMa at Four Seasons Resort Maldives at Landaa Giraavaru

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Set within the Baa Atoll UNESCO Biosphere Reserve, AyurMa offers more than just spa treatments—it offers an ethos. Guests are welcomed by a multidisciplinary team of Ayurvedic doctors, yoga therapists, and naturopaths, who work together to design bespoke wellness journeys.

What sets AyurMa apart is its eco-integrative approach. From sustainably harvested herbs to therapies aligned with nature’s rhythms, every detail is consciously curated. The PraMā diagnostic experience—a mix of body scans, pulse reading, and mobility tests—ensures that every session is rooted in precision.

With offerings like sunrise yoga, emotional detox, and sound healing, AyurMa goes beyond physical wellbeing. It becomes a space to listen—to the body, to the planet, and to ancient wisdom.

Island Spa at Four Seasons Resort Maldives at Kuda Huraa

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A short dhoni ride away from the main resort lies the Island Spa, a sanctuary surrounded entirely by the sea. Built on its own tiny island, this space invites guests to disconnect from the world and reconnect with the elements.

Therapies here draw on the ocean’s intelligence—crystal salt scrubs, seaweed rituals, and even massages choreographed to the natural tides. Overwater pavilions open to the breeze and sky create an immersive atmosphere, where wellness is felt through all five senses.

The spa’s signature Night Spa experience—a starlit treatment beneath the open sky—is both a ceremony and a memory. Practices like ice bath therapy and antigravity yoga add to its repertoire of conscious, slow-living rituals.

A Wellness Shift from India to the Islands

Wellness, once a luxury, is now a necessity. Indians are embracing a new paradigm—one where healing is not an escape but a return: to the self, to balance, and to a life of intention.

With AyurMa and the Island Spa, Four Seasons Resorts Maldives isn’t just part of the wellness travel wave—it’s leading it. These aren’t just holidays. They are journeys back to wholeness.

Because sometimes, the most powerful kind of luxury… is simply the time and space to begin again.


Raksha Bandhan Goes Soulful with Bharat Vedica’s Wellness-Inspired Gifting Hamper

Raksha Bandhan Goes Soulful with Bharat Vedica’s Wellness-Inspired Gifting Hamper

By Nishang Narayan

Published on July 19, 2025

This Raksha Bandhan, Bharat Vedica – A Patel Venture – reimagines sibling love with a gift rooted in wellness, tradition, and thoughtful indulgence. The brand has unveiled its limited-edition Rakhi Hamper, a beautifully curated blend of Vedic-inspired luxury and Indian ritual purity, made for the modern conscious consumer.

The hamper brings together some of Bharat Vedica’s signature offerings, A2 Gir Cow Ghee, Gulkand-infused honey, jaggery powder, an organic handcrafted rakhi, and a jute bag of artisanal chocolates made in small batches using Ayurvedic principles.

“Raksha Bandhan is more than just a festive occasion, it’s a moment to honour our roots and share a token of protection and care. Our Rakhi Hamper reflects this sentiment by offering purity and provenance in every element,” shared Arvind Patel, MD, Bharat Vedica – A Patel Venture.

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The hampers are available exclusively on BharatVedica.com. In a market increasingly drawn to mindful and ethical gifting, Bharat Vedica taps into a growing movement, luxury that feels good and does good.

About Bharat Vedica:

A passion-driven D2C wellness brand, Bharat Vedica revives India’s agricultural wisdom through certified organic and chemical-free products. From Bilona A2 Gir Cow Ghee and wood-pressed oils to raw honey, every product is lab-tested and ethically sourced. At its core, Bharat Vedica is not just a brand, it’s a cultural revival of holistic wellness, bringing age-old nourishment into the modern kitchen.


Smiling Tree Launches ‘Reuse & Recycle’ Campaign to Drive Sustainable Living Across Delhi-NCR

Smiling Tree Launches ‘Reuse & Recycle’ Campaign to Drive Sustainable Living Across Delhi-NCR

By Nishang Narayan

Published on July 15, 2025

In a powerful push for environmental responsibility, Smiling Tree, a prominent green initiative devoted to climate action and ecological awareness, has launched its new campaign — ‘Reuse & Recycle’. Targeting communities across Delhi-NCR, the campaign encourages people to embrace mindful consumption, reduce waste, and adopt eco-friendly lifestyles.

The initiative was unveiled by Dr. Mukesh Kwatra, Founder of Smiling Tree, who shared his thoughts at the launch event. “Our planet is drowning in waste. It's time we realize that sustainability begins at home. Through this campaign, we aim to inspire individuals and institutions to adopt the 3Rs — Reduce, Reuse, Recycle — in their everyday lives. A small change in our habits can lead to a big impact on the environment,” he said.

The ‘Reuse & Recycle’ campaign will feature a range of activities including community outreach programs, school visits, eco-workshops, and awareness drives. The goal is to educate people about repurposing old materials, segregating waste properly, and cutting down on plastic use. Smiling Tree’s team of dedicated volunteers and green ambassadors will spearhead these efforts, working closely with local residents, students, and civic authorities.

To make recycling simpler and more effective, special collection points for recyclable materials are being established across various neighborhoods. By making it convenient, Smiling Tree hopes to nurture a long-lasting culture of sustainability.

The initiative has already garnered strong support from educational institutions, RWAs (Resident Welfare Associations), and corporate partners, all joining hands to build a greener future. With these collective efforts, Smiling Tree aims to show that small, consistent changes can lead to significant positive impacts on the environment.

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