In partnership with the Ministry of Tourism and Creative Economy of the Republic of Indonesia, Wonderful Indonesia has successfully reached out to the Indian traveller market through its recently concluded dynamic multi-city roadshow across India.

Expanding upon the positive results of last year's Indonesia Sales Mission and Media Meet, which were held in Mumbai, Chennai, and Bengaluru in September with the aim of enticing more travellers from the South India region, the Ministry of Tourism and Creative Economy of the Republic of Indonesia, in collaboration with Wonderful Indonesia, has once again united for a successful sales mission this year. This time, their outreach efforts extended to the Indian traveller market through a recently concluded dynamic multi-city roadshow in India.

The roadshow kicked off in Hyderabad on September 11, 2023, followed by Mumbai on September 13, 2023, and Ahmedabad on September 15, 2023. Featuring 37 stalls where participants showcased their destinations and attended by approximately 120-140 members of India's travel and tourism sector, this roadshow truly showcased Indonesia's cultural diversity and breathtaking natural attractions.

The roadshow saw a tremendous response from the Indian travel industry, highlighting their high level of interest in the destination. Participants in every city comprised tour wholesalers, travel agents, and members of the media.Tria Uma Wisata Tours & Travel, a leading Destination Management Company, was also one of the main participants at the Wonderful Indonesia Roadshow. Speaking at the show, Niluh Werdiani, Managing Director of Tria Uma Wisata Tours & Travel, expressed, "We aim to provide Indian travellers with an unforgettable experience, showcasing the unparalleled beauty of Indonesia and Bali in particular. With our specialised expertise and personalised services, we are committed to creating lasting memories for every traveller."

Indonesia has been ranked as the most beautiful country in the world, according to the Natural Beauty Report from credible sources, receiving an impressive rating of 7.77 out of 10. In 2022, Indian tourists significantly drove Indonesia's South Asia market demand. Last year, the number of Indian tourists visiting Indonesia reached 281,814, and this figure has surged to a whopping 345,523 as of July 2023. Indonesia has identified five stunning locations as Super Priority Tourist Destinations: Labuan Bajo, Lake Toba, Borobudur Temple, Mandalika, and Likupang. These efforts aim to diversify the tourism industry away from Bali. The government is committed to investing in infrastructure and promoting these destinations, providing tourists with more options and boosting tourism revenues.

With Indonesia already known for its affordability and natural beauty, it is set to become the ultimate holiday destination for every Indian in the near future. With the government's increased support for tourism and a growing awareness campaign, Indonesia is poised to offer more than just Bali. Through this multi-city roadshow, Indonesia successfully positioned itself as a must-visit destination.

Image source - Press Release