India-UK FTA Boosts Indian Tourism

India-UK Free Trade Deal Unlocks Big Gains for Indian Tourism

By Manu Vardhan Kannan

Published on July 31, 2025

The recently signed India-UK Free Trade Agreement (FTA) is set to reshape the travel and tourism scene between the two nations. By making travel smoother, encouraging cultural exchange, and boosting aviation ties, the deal brings fresh momentum to India's tourism industry.

For Indian destinations, the benefits are plenty. The agreement is expected to ease visa formalities and increase tourist flow, especially from the UK. Goa, for example, is already anticipating a rise in British travellers keen on exploring its coastal charm. The FTA also paves the way for a deeper connection between people, helping promote India’s rich cultural experiences on a global scale.

Professionals in fields like hospitality, wellness, and the arts will also see easier movement. Whether it's chefs, yoga instructors, or performers, the smoother mobility allows more collaborative events and immersive experiences for international tourists. Visitors can now enjoy everything from authentic culinary journeys to rejuvenating wellness retreats, led by skilled experts crossing borders with fewer restrictions.

The deal also gives a boost to regional tourism through GI (Geographical Indication) protections. Products like feni and Nashik wine now enjoy global recognition, which could bring curious travellers to the regions where these specialties originate, opening up new tourist circuits and encouraging rural tourism.

As trade expands, so does infrastructure. Hospitality, entertainment, and transport sectors are likely to see more investment to support growing demand. From better resorts to upgraded entertainment venues, tourists can expect improved experiences all around.

UK travellers stand to benefit too. Reduced tariffs make it more affordable for British tourists to access familiar UK goods, from skincare and snacks to luxury items, during their stay in India. This makes long holidays, premium travel, and destination weddings more accessible.

The simplified visa process means shorter wait times and easier approvals for both leisure and business travel. British professionals can now engage in short work stints or cultural exchanges without complicated paperwork, encouraging two-way participation in events and workshops.

The FTA also gives a major push to aviation. British Airways has already announced more flights to India, with a 25% increase in weekly services since pre-pandemic levels. These new routes and expanded schedules mean more options and, likely, more competitive fares, especially during non-peak seasons.

The agreement also removes tariffs on aviation products, which lowers operational costs for airlines and could lead to better fares over time. The logistics and cargo sector will also benefit, with customs clearance now expected to be faster, within 48 hours in many cases, allowing swifter movement of goods and smoother air freight operations.

In short, the India-UK FTA isn't just about trade, it’s about unlocking a whole new chapter in how the two countries travel, collaborate, and connect. From cultural enrichment and economic opportunities to direct benefits for everyday travellers, the impact on India’s tourism and aviation sectors is set to be transformative.

HRAWI Celebrated Platinum Jubilee at 20th Regional Convention, Honours Hospitality Pioneers

By Hariharan U

Published on October 22, 2025

The Hotel and Restaurant Association (Western India) – HRAWI commemorated its Platinum Jubilee with a landmark awards ceremony at its 20th Regional Convention, celebrating 75 years of leadership and service to the hospitality industry.

The evening was graced by actor Boman Irani, who felicitated all past presidents of HRAWI for their enduring contributions. Dr Shashi Tharoor, Member of Parliament and Chairman of the Parliamentary Standing Committee on External Affairs, presented Lifetime Achievement Awards to Dr Ajit B Kerkar, President of Honour, and Vivek Nair, Member of Honour, recognising their exceptional contributions to Indian hospitality. As Dr Kerkar was unable to attend, Jimmy Shaw, President of HRAWI, accepted the award on his behalf.

“Seventy-five years is a remarkable journey. Each of these leaders has carried forward the legacy of Indian hospitality, setting benchmarks of excellence and resilience. It is a privilege to celebrate their contributions to the industry and to the Association,” said Boman Irani, reflecting on his early career as a waiter at The Taj Mahal Palace, Mumbai.

Dr Shashi Tharoor, delivering the keynote address, lauded HRAWI’s legacy and emphasised the wider role of hospitality in national development. Describing tourism and hospitality as “mirrors of a nation’s soul,” he highlighted the need to advance India’s Viksit Bharat 2047 vision through three pillars: Image, Infrastructure, and Immigration.

“This evening isn’t just about honouring the leaders and pioneers who have shaped our Association; it’s about celebrating seventy-five years of an industry that has built careers, created opportunities, and welcomed the world with open arms,” said Jimmy Shaw.

Founded under the leadership of the late JRD Tata, HRAWI has grown into one of India’s most influential voices for the hospitality sector. The Platinum Jubilee ceremony honoured stalwarts including the late AP Sabavala, Rustom Masani, DRD Tata, Maneck S Shaw, and many others who have contributed to shaping Western India’s hotel and restaurant landscape.

Over the decades, HRAWI has played a defining role in policy advocacy, skill development, sustainability initiatives, and industry growth, serving stakeholders across Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa, and the Union Territories of Dadra & Nagar Haveli and Daman & Diu. The Platinum Jubilee celebration not only paid tribute to its illustrious past but also reaffirmed HRAWI’s commitment to shaping the future of Indian hospitality.

If you want, I can also draft a shorter version optimized for social media or a press release snippet to highlight the awards and key personalities from the event.

Sting Brings Its New “Energy Ka Bas Ek King” Proposition With Lakshya

By Hariharan U

Published on October 22, 2025

Sting®, one of India’s fastest-growing energy drink brands from PepsiCo India, has unveiled its latest campaign film featuring actor Lakshya, known for his dynamic screen presence and youthful charisma. The new film captures the essence of Sting®’s proposition, “Energy ka bas ek king, Sting®.”

The high-energy film opens with Lakshya in the middle of an intense table tennis match against an opponent sipping a generic energy drink, while he chooses Sting®. As the rally heats up, Lakshya’s energy stays unmatched, even as two more players join the opposing side. Unfazed, he takes them on single-handedly, pausing mid-match to casually answer a phone call saying he’s “just practicing,” before sealing his victory in style. The film closes with the tagline: “Energy ka bas ek king, Sting®.”

“Sting isn’t just another energy drink, it’s the king of energy. The new campaign captures Sting’s unbeatable edge in a fun, relatable way. Lakshya brings that energy alive effortlessly, sharp, dynamic, and impossible to miss,” said Sanya Sehgal, Sting Equity Lead, PepsiCo India.

“Being part of this campaign has been an amazing experience. For me, it’s about pushing limits and going all out — exactly what Sting represents. Like I always say, Energy drinks toh bahut hai, par king sirf ek, Sting,” shared Lakshya.

“Our goal was to show how real energy lets you own the moment. The table tennis match became the perfect metaphor for that unstoppable Sting spirit , bold, witty, and always one step ahead,” added Saarthak Dutt, Executive Creative Director, Leo India.

Uday Singh Gauri, CEO, Dharma Cornerstone Agency, commented, “Sting and Lakshya are a natural fit, both embody high-voltage energy and a fearless attitude.”

The campaign will run across TV, digital, and social platforms, aiming to connect with audiences who seek energy that fuels their ambition and full-charge lifestyle.

Disclaimer: PepsiCo India claim as per NIQ retail index data for period MAT July ‘25 for the India market in energy drinks segment of soft drinks category.

About PepsiCo:

PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories. In 2024, PepsiCo generated nearly $92 billion in net revenue, driven by iconic brands such as Lay’s®, Doritos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, and Quaker®. Guided by its pep+ (PepsiCo Positive) strategy, the company continues to drive growth with sustainability and human capital at its core.

Credits: The campaign was conceptualized and executed by Leo India, under the leadership of Rajdeepak Das, Chairman, Leo South Asia & CCO, Publicis Groupe South Asia, and Amitesh Rao, Chief Executive Officer, Leo South Asia. The creative team included Vikram Pandey, Co-Chief Creative Officer; Jaikrit Singh, Managing Partner; Sakshi Chawla, Associate Vice President; Saarthak Dutt, Executive Creative Director; Hardik Trivedi, Associate Executive Creative Director; Siddharth Menon, Senior Creative Director; Naman Gera, Brand Services Director; Supriya Jain, Associate Creative Director; Urvashi Sharma, Copywriter; Manasvi Pandit, Art Director; and Arpita Vatsa, Brand Services Associate.

Unox India Partners with Learn for Life to Empower Youth Through “Baking a Better Tomorrow”

By Hariharan U

Published on October 22, 2025

Unox, the globally renowned Italian brand known for its professional ovens and smart cooking technology, has launched its first Corporate Social Responsibility (CSR) initiative in India in partnership with Learn for Life, an NGO focused on empowering underprivileged youth through education and skill-building.

Titled “Baking a Better Tomorrow,” the initiative kicked off with an engaging baking workshop at the Unox Experience Centre in Gurgaon, where 30 students from various Delhi-based NGOs associated with Learn for Life participated. The session offered them an opportunity to explore the world of professional baking and learn practical skills using the same cutting-edge Unox ovens used by top cafés, bakeries, and hotels around the world.

The Experience Centre was transformed into a learning space where participants were guided by Unox chefs, gaining hands-on exposure to modern kitchen technology. The goal was to boost their confidence, inspire curiosity, and equip them with employable skills for the fast-evolving food and hospitality industry.

“On World Food Day, our focus was simple — convert access to equipment into access to opportunity,” said Vikram Goel, Regional Director, Unox India & SEA. “By teaching practical skills on the same technology used by industry professionals, we want to help young people imagine and prepare for careers in modern kitchens.”

The event also welcomed Mr. Davide Colombo, Deputy Head of the Economic and Innovation Department at the Embassy of Italy in New Delhi, as Chief Guest.

“It is inspiring to see an Italian company in India combine innovation and education to empower youth,” said Mr. Colombo. “This initiative shows how technology and skill development can together create meaningful opportunities for future generations.”

Representing Learn for Life, Michael and Nicole, Programme Leads, shared, “This partnership was not about handouts but about empowerment. For our participants, this workshop was a chance to learn, to create, and to take their first step toward building sustainable futures in the baking and hospitality industry.”

The workshop marks the beginning of Unox India’s long-term CSR vision, Baking a Better Tomorrow, a commitment to nurturing skills, promoting employability, and driving social impact through education, innovation, and technology.

About Unox

Founded in Padua, Italy, in 1990, Unox designs, manufactures, and markets professional ovens for the foodservice, retail, pastry, and bakery sectors. With over 9,600 units sold worldwide and operations in 44 countries, Unox leads the industry in ENERGY STAR®-certified ovens and smart cooking technology. Its Data Driven Cooking (DDC) platform, powered by IoT and AI, helps businesses optimise performance and sustainability.

About Learn for Life

The Learn for Life Empowerment Project supports underprivileged communities through education and vocational training in bakery, hospitality, tailoring, and tourism. Based in Varanasi and Delhi, the organisation connects classroom learning to sustainable employment, ensuring a path to long-term independence for its beneficiaries.

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India-UK Free Trade Deal Unlocks Big Gains for Indian Tourism

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HRAWI Celebrated Platinum Jubilee at 20th Regional Convention, Honours Hospitality Pioneers

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Unox India Partners with Learn for Life to Empower Youth Through “Baking a Better Tomorrow”

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