India’s Alternate Vacation Market Surges to USD 483.7 Million in 2024

India’s Alternate Vacation Market Surges to USD 483.7 Million in 2024

By Manu Vardhan Kannan

Published on June 21, 2025

 India’s branded alternate vacation market has reached a valuation of USD 483.7 million in 2024, according to a new study by Axon Developers in collaboration with SKYE, a hospitality and tourism consulting firm. The segment has jumped by 46.8% from 2023, when it stood at USD 329.6 million—marking one of the fastest-growing trends in the Indian tourism landscape.

The sharp rise comes at a time when travellers are increasingly choosing immersive and authentic holiday experiences over traditional hotel stays. Instead of standardised rooms and conventional itineraries, many prefer personalized getaways that reflect local culture, food, and natural surroundings—a demand being met by the burgeoning short rental and villa market.

In 2024 alone, India added over 550 new branded rental villas, taking the total count to 1,711. Over the next five years, that number is projected to cross 5,000, with the overall market value forecasted to hit USD 1,560.7 million by 2029, growing at a CAGR of 26.4%.

Sharing insights on this evolving trend, Ankit Kansal, MD of Axon Developers, stated:

“The nature of tourism is transforming. People are no longer satisfied with just ticking landmarks off their lists. With urban fatigue and hectic lifestyles, today’s travellers are seeking authentic, nature-centric experiences. That’s where private villas and farmhouses with bespoke services come into play—offering a level of customization that mainstream hotels simply cannot match.”

Another key trend fuelling the surge is the growing interest in offbeat travel trails, especially as mainstream destinations become overcrowded. Areas such as the Konkan coast, Himalayan valleys, Nilgiris, and Sahyadris are attracting travellers looking for serene, less-explored escapes. In many such regions, traditional hotels are scarce, and vacation villas, bungalows, and farmhouses are stepping in to meet the demand.

The vacation rental space has also caught the attention of hospitality giants. IHCL’s Ama Stays & Trails crossed 250 private properties as of January 2025, while ITC’s Storii brand is actively expanding into states like Uttar Pradesh, Himachal Pradesh, and Goa.

“This indeed is a watershed moment for India’s alternate hospitality segment,” said Ms. Taran Chabra, Director of SKYE Hospitality.

The ripple effects of this growth will extend beyond tourism. According to Kansal,

“Sectors like real estate, aviation, and F&B are bound to benefit. Notably, the demand for second homes and vacation properties will see an uptick. While weekday occupancy for villas averages around 30–40%, weekend occupancy often peaks at 80–100%, pushing average occupancy to ~50%. This makes it a lucrative leasing option for second home owners.”

With branded villas becoming mainstream, and major players doubling down on this segment, India’s alternate vacation market is clearly poised for a new era of growth—one that is personalized, sustainable, and driven by experience over excess.


Athulya Senior Care Participates in GERICON 2025 to Strengthen the Future of Geriatric Care

Athulya Senior Care Participates in GERICON 2025 to Strengthen the Future of Geriatric Care

By Manu Vardhan Kannan

Published on November 21, 2025

Athulya Senior Care participated in the 22nd Annual Conference of the Indian Academy of Geriatrics, GERICON 2025, held at the Armed Forces Medical College in Pune. The theme, “Collaborative Care in Geriatrics – Advancing Towards an Age-Friendly Healthcare System,” aligns closely with Athulya’s mission to build a compassionate and comprehensive approach to elder care.

Dr. Karthik Narayan R, Founder and Managing Director of Athulya Senior Care, joined a panel discussion alongside Dr. Vasanth Karthikeyan, V K Sashindran, and Behram Khodaiji, with the session moderated by Saumyajit Roy. During the conversation, he highlighted key areas shaping the future of geriatric care in India. These included the need for stronger integration across hospitals, community support, and long-term care, along with the importance of academic exposure beyond traditional medical pathways. He also emphasised the growing career opportunities in assisted living, rehabilitation, home-based care, and transitional care.

Athulya continues to focus on developing an age-friendly ecosystem that supports seniors with dignity while creating professional pathways for the next generation of healthcare providers. The participation at GERICON 2025 reinforces the organisation’s commitment to strengthening geriatric care through collaboration, awareness, and innovation.

Athulya Senior Care extended its appreciation to the organisers of GERICON 2025 for hosting a thoughtful and impactful conference, and looks forward to contributing to continued progress in India’s geriatric healthcare landscape.


Palmonas Opens Its First Store in Rajasthan at Urban Square Mall, Udaipur

Palmonas Opens Its First Store in Rajasthan at Urban Square Mall, Udaipur

By Manu Vardhan Kannan

Published on November 20, 2025

Urban Square Mall, Udaipur has enhanced its premium retail offerings with the launch of Palmonas, one of India’s most loved demi-fine jewellery brands. This new addition marks Palmonas’ first store in Rajasthan, bringing its blend of elegance and contemporary style to the City of Lakes. Located on the ground floor with a 750 sq. ft. space, the store adds a fresh mix of modern design and everyday luxury to the mall’s retail line-up.

Palmonas introduces Udaipur shoppers to an exquisite range of demi-fine jewellery that balances luxury and everyday wear. The store features a carefully curated collection of necklaces, bracelets, rings, and earrings, crafted with high-quality materials and modern aesthetics. Each piece reflects the brand’s focus on elegance, versatility, and fine craftsmanship, making it ideal for both daily use and special occasions.

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Nandini Taneja, CEO, Bhumika Enterprises, said, “The launch of Palmonas' first store in Rajasthan at Urban Square Mall reflects our commitment to bringing distinctive and aspirational brands closer to Udaipur's shoppers. Palmonas adds a touch of modern elegance and individuality to our retail mix. Urban Square has been designed as a complete lifestyle destination where visitors can explore everything, from fashion and jewellery to dining and entertainment, all under one roof.”

With Palmonas now part of its growing portfolio, Urban Square Mall continues to elevate Udaipur’s retail and lifestyle experience. The mall has become a vibrant destination where fashion, food, and entertainment come together, shaping a modern and enjoyable shopping environment for the city.


Ramee Hotels Announces New 100-Room Resort in Karjat With Blue Neck Group

Ramee Hotels Announces New 100-Room Resort in Karjat With Blue Neck Group

By Manu Vardhan Kannan

Published on November 20, 2025

Ramee Hotels has announced the signing of a new 100-key resort in Karjat, strengthening the group’s expansion plans across Maharashtra. The upcoming property is being developed in partnership with Blue Neck Group and is currently in its greenfield stage. Once completed, it is set to become a leading leisure and events destination in the region.

Set against Karjat’s lush mountains and scenic waterfall views, the resort is planned as a blend of leisure, celebration, and lifestyle offerings. The design includes open lawns, landscaped recreational zones, dedicated event and party areas, terrace sections, and a swimming pool that elevate the overall guest experience.

Guests can also look forward to modern dining spaces, well-curated recreational facilities, and comfortable hospitality features, making it ideal for vacations, celebrations, corporate retreats, and weekend getaways.

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Sharing his thoughts on the signing, Mr. Raj Shetty, Founder, Chairman & Managing Worker, Ramee Group, said, “Ramee Hotels has always focused on building destinations that resonate with today’s travellers. Karjat offers tremendous potential, and this new resort will be developed with the same passion and commitment that define our brand. We look forward to creating a landmark destination that welcomes families, corporates, and holidaymakers alike.”

Speaking on the development, Saurabh Gahoi, Senior Vice President, Ramee Group of Hotels, said, “Karjat is becoming one of Maharashtra’s most sought-after leisure and celebration destinations. This signing is an important step in our growth strategy as we continue expanding into high-potential markets. Our collaboration with Blue Neck Group reflects our commitment to creating properties that bring together exceptional hospitality, thoughtful design, and meaningful guest experiences.”

With this new addition, Ramee Hotels continues to build on its growth strategy, focusing on locations with strong tourism potential and rising demand for leisure and MICE travel.

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