India’s Sommelier Scene Levels Up as Sommeliers Association of India Brings Home Global Standards and Recognition

India’s Sommelier Scene Levels Up as Sommeliers Association of India Brings Home Global Standards and Recognition

By Manu Vardhan Kannan

Published on April 26, 2025

The Sommeliers Association of India (SAI) has made a significant impact on the Indian wine industry, bringing global standards and recognition to the country’s growing community of sommeliers. As the only official ASI-affiliated body in India, SAI has been dedicated to elevating the profession, promoting excellence in wine and spirits education, and fostering international collaboration.

Recently, SAI hosted its first-ever 2025 SAI Best Sommelier of India Competition, held on January 23 at The LaLiT Mumbai. This landmark event saw Jai Singh emerge as the winner, with Pankaj Singh and Amber Deshmukh taking second and third place, respectively. The competition not only highlighted India’s top sommeliers but also attracted professionals and experts from across the world, further establishing the nation as a key player in the global wine and hospitality scene.

Strengthening the Industry with Global Partnerships

One of the key drivers behind SAI’s success is its strong partnerships with influential global organizations, which offer exclusive benefits to its members. Notable collaborations include:

  • Jancis Robinson MW OBE: Insights from a leading wine critic and advocate of sustainable winemaking.

  • Jane Anson: Bordeaux expert providing educational guidance.

  • Sommelier India Wine Magazine: India’s first and leading wine magazine, delivering industry insights.

  • GuildSomm: A premier international platform for wine education.

  • RIEDEL: A renowned glassware company enhancing the wine-tasting experience.

These partnerships not only provide educational opportunities but also open doors for career development and networking within the global wine community.

Bridging Global Standards and Indian Talent

SAI has played a pivotal role in making prestigious international certifications accessible to Indian sommeliers. For the first time, Indian professionals were able to sit for the ASI Certification 1 Exam and the ASI Diploma Exam—opportunities previously unavailable in the country. This has empowered Indian sommeliers, such as Abhishek Batabyal, Yash Karnwal, and Jai Singh, to achieve recognition at the global level. In particular, Pankaj Singh made history by passing the ASI Diploma Exam, a monumental achievement for the Indian sommelier community.

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Transforming the Future of Indian Sommeliers

SAI’s efforts are reshaping the landscape of wine education in India, positioning the country’s sommeliers to thrive on the global stage. “We are not only nurturing homegrown talent but giving it a truly international platform,” says Mattia Antonio Cianca, Co-Founder & Vice-President of SAI.

With the support of its global partners and the enthusiasm of its members, SAI is set to pave the way for a new generation of wine professionals who will represent India with pride on the world stage.

As the Indian wine industry continues to evolve, SAI is committed to further advancing the country’s reputation as a hub for wine education, appreciation, and hospitality. Through its ongoing initiatives, the association is not only fostering a community of skilled sommeliers but also nurturing a culture that celebrates the rich diversity of wines and beverages.

"SAI was born out of a vision to create access, opportunity, and recognition for Indian sommeliers on a global stage," says Amrita Singh, Co-Founder & President of SAI. "This recognition is just the beginning of a transformative journey for the Indian hospitality and wine & beverage community."

About Sommeliers Association of India (SAI)

Founded in 2024, the Sommeliers Association of India (SAI) is a leading non-profit organization dedicated to promoting excellence in the sommelier profession. As a member of the Association de la Sommellerie Internationale (ASI), SAI offers world-class education, certifications, and networking opportunities for wine professionals across India. Its initiatives, including the SAI Best Sommelier of India Competition, provide a platform for Indian sommeliers to showcase their talent and advance to international competitions such as the ASI Contest Best Sommelier of Asia & Pacific and the ASI Contest Best Sommelier of the World.

SAI is committed to making India a leading hub for wine culture, promoting responsible consumption, and supporting the growth of the country’s rich wine tradition.


Candy Bounce Brings India’s Biggest Candy Themed Inflatable Park to Coimbatore

Candy Bounce Brings India’s Biggest Candy Themed Inflatable Park to Coimbatore

By Manu Vardhan Kannan

Published on January 14, 2026

Coimbatore is all set to turn into a world of colour, energy, and excitement with the arrival of Candy Bounce, India’s biggest candy-themed inflatable bounce park. Designed and curated by Global Media Box and brought to the city by Pressana Infra, this global attraction marks the first-ever introduction of the Candy Bounce concept in India. The park has been launched at Golden Grove by Pressana Infra in Nanjundapuram, adding a fresh and vibrant entertainment option to the city.

Spread across an expansive area of over 30,000 square feet, Candy Bounce transforms playtime into a lively candy universe filled with oversized sweets, ice-cream-inspired inflatables, and interactive play zones. Conceptualised as a safe, high-energy, and family-friendly destination, the park caters to visitors of all age groups, making it an ideal outing for children, teenagers, and families.

Inside the park, visitors can enjoy a wide variety of inflatable attractions where they can slide, bounce, jump, climb, crawl, and explore creatively designed play areas. One of the major highlights is the Candy Obstacle Run, an engaging challenge course that combines fitness with fun and adventure, offering an exciting experience for both teens and adults while also encouraging active play.

Beyond its entertainment value, Candy Bounce also serves as a lively social and relaxation space. With colourful installations and playful candy-themed setups, the park offers a visually engaging environment that appeals to families, youngsters, influencers, and photography enthusiasts looking to capture memorable moments.

Envisioned as a pan-India experiential entertainment property, Candy Bounce aims to boost domestic tourism through immersive and interactive attractions. Following its debut in Coimbatore, the park is planned to travel across major cities including Chennai, Hyderabad, Bengaluru, and other destinations, bringing this unique candy-themed experience to audiences across the country.

Poised to become one of Coimbatore’s most exciting seasonal attractions, Candy Bounce promises a delightful mix of fun, fitness, and fantasy, all packed into one giant inflatable park.


Parag Milk Foods’ Akshali Shah Shares Expectations from Budget 2026 for Dairy and FMCG Sectors

Parag Milk Foods’ Akshali Shah Shares Expectations from Budget 2026 for Dairy and FMCG Sectors

By Manu Vardhan Kannan

Published on January 14, 2026

As Budget 2026 approaches, the dairy and FMCG sectors are closely watching policy direction, particularly around infrastructure, rural demand, and consumption growth. Sharing her perspective on the upcoming budget, Akshali Shah, Executive Director, Parag Milk Foods, emphasised the importance of sustained focus on agriculture and dairy as key pillars of India’s growth story.

She highlighted that strengthening dairy infrastructure, improving farm productivity, and expanding milk collection can significantly enhance efficiency and global competitiveness. According to her, investments in modern processing technology, organised supply chains, and better farm practices are essential to support farmers, reduce wastage, and position Indian dairy products more strongly on the global stage.

Commenting on taxation reforms and consumption trends, Akshali Shah said, “Ahead of Budget 2026, a continued focus on the dairy and agriculture sector, particularly on strengthening infrastructure, improving farm productivity, and expanding milk collection, can help the sector become more efficient and globally competitive. Investments in modern processing technology, organised supply chains, and better farm practices will not only support farmers and reduce wastage but also give the Indian dairy sector greater global reach and recognition for quality products.”

She further noted that GST and other tax reforms have played a positive role in supporting consumption patterns. While urban demand is showing signs of recovery, she pointed out that rural consumption continues to require policy support due to inflationary pressures and monsoon-related uncertainties.

Sharing her expectations from the upcoming budget, she added, “Reforms in GST and other taxation have played a positive role in supporting consumption patterns over the past year. Boosting consumption remains an important ask from the FMCG sector. While urban demand is showing signs of recovery, rural consumption, though resilient requires continued policy support, especially in the face of monsoon risks and inflationary pressures.”

Looking ahead, Akshali Shah expressed optimism that Budget 2026 will continue to strengthen agricultural and dairy infrastructure, while encouraging the adoption of modern technology. She stressed the importance of incentives for modern processing facilities, expansion of cold-chain logistics, and improved access to credit for farmers to build a more resilient and competitive sector.

She concluded, “Looking ahead, we hope Budget 2026 will continue to strengthen agricultural and dairy infrastructure, support rural development, and encourage the adoption of modern technology. Initiatives such as incentivising modern processing facilities and expanding cold-chain logistics can help improve milk availability, product quality, and overall efficiency. By building on recent progress and supporting farmers with better access to credit and resources, the sector can become more resilient, competitive, and capable of meeting growing consumer demand.”


Cinépolis India Launches ‘Blockbuster Food Festival’ Nationwide

Cinépolis India Launches ‘Blockbuster Food Festival’ Nationwide

By Hariharan U

Published on January 13, 2026

Cinépolis India has announced the launch of the Blockbuster Food Festival (BFF), a three-month, pan-India food and beverage initiative rolled out under its FOOVIES platform. The campaign, which went live from 1 January 2026, will run across 80+ Cinépolis locations in over 40 cities, serving as a large-scale testing ground for menu innovation.

As part of the festival, Cinépolis is introducing 21 new food items, with select dishes rotating monthly through the January–March period. Based on consumer response and performance, the most popular offerings will be inducted into the permanent FOOVIES menu at the end of the campaign.

The initiative builds on FOOVIES, Cinépolis India’s food-and-movies platform launched earlier this year, aimed at positioning cinema dining as a core part of the movie-going experience. With 491 screens across 41 cities, the brand is leveraging its national footprint to gather real-time consumer insights at scale.

India’s F&B-to-ticket spend ratio currently stands at 50–55 percent, significantly lower than the global average of nearly 100 percent. This gap presents a clear opportunity for growth, and Cinépolis sees continuous menu innovation as a key lever to unlock higher in-cinema spending.

F&B already contributes around 30 percent of our revenue, but we are only at the beginning,” said Devang Sampat, Managing Director, Cinépolis India. “Audiences are increasingly viewing food as part of the cinema experience, not an add-on. The Blockbuster Food Festival allows us to test what works at scale. What our patrons love will stay. That’s the FOOVIES approach, innovate, listen, and build around consumer preference.”

The festival menu features a mix of regional comfort foods and indulgent desserts, including Desi Chicken Keema with Kulcha, Hot Garlic Kurkure Momos, Dal Vada Tikki, Potato Bomb, and Peanut Butter Cheesecake. New items will continue to be introduced during the festival period to keep the offering fresh and engaging.

With the Blockbuster Food Festival, Cinépolis India is reinforcing its focus on elevating the in-cinema dining experience while driving higher engagement and spend, positioning food as an integral part of the modern movie outing.

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