Indri’s Remarkable Milestone of 100k Case Sales within Two Years of Its Launch

Indri’s Remarkable Milestone of 100k Case Sales within Two Years of Its Launch

By Nithyakala Neelakandan

Published on April 16, 2024

India’s own Indri Single Malt Whisky has set a blazing trail in the global spirits market, achieving a remarkable milestone by surpassing 100,000 cases in sales within just two years of its launch. This outstanding feat has propelled Indri-Trini to become the fastest-growing single malt whisky worldwide, a title previously unclaimed by any other whisky brand, whether from Scotland, Japan, or Taiwan.

Since its introduction in November 2021, Indri has experienced an unprecedented growth surge of 599%, rewriting industry benchmarks and capturing a substantial 30% market share in India. Piccadily Distilleries, the mastermind behind Indri, envisions joining the ranks of the top 5 best-selling single malt whisky brands globally, a testament to their ambitious expansion strategies.

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Praveen Malviya, CEO of Piccadily Distilleries, describes Indri not merely as a brand but as a symbol of Indian excellence, elevating the status of Indian spirits to unparalleled heights. Indri's accolades, including the prestigious "Best Whisky In The World" title at the Whiskies of the World Awards, underscore its journey from a small sugar mill in Indri, Haryana, to international acclaim.

Indri’s success mirrors a broader trend in the Indian alcoholic beverages industry, where premium spirits are gaining traction. Indian single malt whiskies have outpaced their Scottish counterparts, with a remarkable 144% surge in sales during 2021-22. The Confederation of Indian Alcoholic Beverage Companies (CIABC) estimates that Indian single malts commanded a staggering 53% share of total sales in 2023, signaling a shift in consumer preferences towards domestic offerings.

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As Indri continues to redefine the standards of Indian single malt whisky, Piccadily Distilleries remains committed to innovation, exploration, and delivering exceptional experiences to whisky enthusiasts worldwide.

With the rise of Indian single malts like Indri, the global spirits landscape is witnessing a blend of authenticity and innovation, honoring indigenous craftsmanship while embracing international recognition. As consumers seek unique flavors and experiences, the trend towards premiumization is expected to dominate the sector, driving further growth and exploration within the whisky industry.


Discover the Art of Cocktail Craftsmanship at Reservoire

Discover the Art of Cocktail Craftsmanship at Reservoire

By Nithyakala Neelakandan

Published on October 18, 2024

At Reservoire, cocktail-making is transformed into an art form, combining creativity, precision, and high-quality ingredients. The bar is known for its unique cocktail categories, offering a memorable experience with each drink. Their menu features Avengers-themed cocktails, inspired by characters like Iron Man, Black Widow, and the Hulk, alongside Hollywood-inspired drinks such as "Pirates of the Caribbean" and "Treasure Island."

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For those seeking innovative options, clarified cocktails provide a silky texture and crystal-clear look, while reimagined classics get modern updates. Their experiential cocktails take guests on a flavor journey, ensuring that every sip is an adventure.

What sets Reservoire apart is its attention to detail and customization. Each cocktail is tailored to individual tastes, making the drinking experience personalized and memorable. With a diverse selection of over 150-180 cocktails, there is something for everyone, from casual drinkers to cocktail enthusiasts.

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In addition to regular offerings, Reservoire introduces seasonal and limited-edition cocktails every month, highlighting fresh ingredients and festive themes. Whether a guest prefers a classic martini or a bold tequila-based drink, Reservoire’s philosophy ensures that each cocktail tells a story, integrating pop culture references with refined mixology.

Guests can enhance their drinks by pairing them with thoughtfully curated dishes from the menu, where food and cocktails complement each other perfectly. The vibrant ambiance blends art and nature, creating a stunning garden oasis in the heart of Bangalore, making Reservoire the ideal spot to relax with an exceptional drink in hand.


The Great Indian Street Food Festival Unveiled at Crowne Plaza Ahmedabad

The Great Indian Street Food Festival Unveiled at Crowne Plaza Ahmedabad

By Nithyakala Neelakandan

Published on October 18, 2024

Crowne Plaza Ahmedabad is bringing the rich flavors of Indian street food to its all-day dining venue, Essence, with “The Great Indian Street Food Festival.” This exciting event will run from October 17 to October 26, 2024, offering a vibrant showcase of street food specialties from across India’s four regions: North, South, East, and West.

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The festival will feature live food stations serving iconic dishes like spicy dosas from the South, tangy chaats from the North, flavorful puchkas from the East, and the popular vada pav from the West. Guests can indulge in these street delicacies without leaving the comfort of the city.

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Commenting on the festival, Suraj Kumar Jha, General Manager of Crowne Plaza Ahmedabad, said, "The Great Indian Street Food Festival is an invitation to our guests to experience the spirit of Indian streets through food. We’ve curated a menu that reflects the heart of India’s culinary heritage and brought it to our restaurant to create an unforgettable dining experience for everyone."

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Executive Chef Daksh Sirwani shared his passion behind the festival: "Our team has worked passionately to bring the authentic flavors of India’s bustling streets to the plates of our guests. We’ve carefully crafted each dish, ensuring that it remains true to its roots while delivering the signature quality of Crowne Plaza. This festival is not just about food; it’s about culture, tradition, and the stories behind every bite."

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The festival will be open daily from 7:00 PM to 11:00 PM, priced at INR 1799 plus taxes. Visitors can make reservations by contacting the hotel directly. This event offers a unique opportunity to explore India's culinary diversity under one roof in the heart of Ahmedabad.

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Brush Creek Distillery Partners with Purdue for Life on Limited-Edition Bourbon

Brush Creek Distillery Partners with Purdue for Life on Limited-Edition Bourbon

By Nithyakala Neelakandan

Published on October 18, 2024

Brush Creek Distillery has launched a special-release Straight Bourbon Whiskey in collaboration with the Purdue for Life Foundation, celebrating the shared legacy of the university and alumni Bruce and Beth White, founders of Brush Creek Ranch. The bourbon reflects Purdue’s values and history, with each bottle priced at $74.18, representing Purdue’s founding year, 1874. It is available online through Bourbon Outfitters and at the Brush Creek Distillery in Saratoga, Wyoming.

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Managing Director Andrew Wason expressed the distillery’s excitement about the partnership, stating, “We are thrilled to unveil this special-release whiskey with Purdue for Life and to support the organization’s ongoing efforts to engage alumni and strengthen the community.” The limited-edition bourbon showcases Wyoming’s rugged spirit and Purdue’s innovative legacy, aged for seven years—symbolizing the seven degrees offered at Purdue’s White Lodging – J.W. Marriott, Jr. School of Hospitality and Tourism Management, which honors Bruce White's contributions to the hospitality industry.

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The bourbon offers a rich tasting experience, with aromas of spiced honey, mint, citrus zest, and baking spices. The palate reveals layers of vanilla custard, caramel, dark chocolate, and spearmint, leading to a smooth, lingering finish with hints of pipe smoke and spice.

Founded in 2019, Brush Creek Distillery focuses on small-batch spirits, including bourbon, rye, gin, and vodka. The distillery’s commitment to craftsmanship is evident through this release, blending Wyoming's natural elements with Purdue’s spirit of innovation.

The Purdue for Life Foundation, established in 2020, helps alumni stay connected, supports lifelong learning, and encourages engagement with the university. The bourbon serves as a tribute to Purdue’s past while also supporting ongoing alumni initiatives.

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