Indri’s Remarkable Milestone of 100k Case Sales within Two Years of Its Launch

Indri’s Remarkable Milestone of 100k Case Sales within Two Years of Its Launch

By Nithyakala Neelakandan

Published on April 16, 2024

India’s own Indri Single Malt Whisky has set a blazing trail in the global spirits market, achieving a remarkable milestone by surpassing 100,000 cases in sales within just two years of its launch. This outstanding feat has propelled Indri-Trini to become the fastest-growing single malt whisky worldwide, a title previously unclaimed by any other whisky brand, whether from Scotland, Japan, or Taiwan.

Since its introduction in November 2021, Indri has experienced an unprecedented growth surge of 599%, rewriting industry benchmarks and capturing a substantial 30% market share in India. Piccadily Distilleries, the mastermind behind Indri, envisions joining the ranks of the top 5 best-selling single malt whisky brands globally, a testament to their ambitious expansion strategies.

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Praveen Malviya, CEO of Piccadily Distilleries, describes Indri not merely as a brand but as a symbol of Indian excellence, elevating the status of Indian spirits to unparalleled heights. Indri's accolades, including the prestigious "Best Whisky In The World" title at the Whiskies of the World Awards, underscore its journey from a small sugar mill in Indri, Haryana, to international acclaim.

Indri’s success mirrors a broader trend in the Indian alcoholic beverages industry, where premium spirits are gaining traction. Indian single malt whiskies have outpaced their Scottish counterparts, with a remarkable 144% surge in sales during 2021-22. The Confederation of Indian Alcoholic Beverage Companies (CIABC) estimates that Indian single malts commanded a staggering 53% share of total sales in 2023, signaling a shift in consumer preferences towards domestic offerings.

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As Indri continues to redefine the standards of Indian single malt whisky, Piccadily Distilleries remains committed to innovation, exploration, and delivering exceptional experiences to whisky enthusiasts worldwide.

With the rise of Indian single malts like Indri, the global spirits landscape is witnessing a blend of authenticity and innovation, honoring indigenous craftsmanship while embracing international recognition. As consumers seek unique flavors and experiences, the trend towards premiumization is expected to dominate the sector, driving further growth and exploration within the whisky industry.


The Lodhi Crowned Number One International Hotel for Food and Drinks

The Lodhi Crowned Number One International Hotel for Food and Drinks

By Nishang Narayan

Published on May 27, 2024

The Lodhi New Delhi has garnered international acclaim, being named the Number One International Hotel for Food and Drinks by Food & Wine 2024 Global Tastemakers. This accolade underscores the hotel's commitment to culinary excellence and its position as a leader in the global luxury hospitality sector.

Abhimanyu Singh Lodha, General Manager at The Lodhi, expressed pride in the recognition, stating, "This prestigious accolade from Food & Wine is a testament to our team’s dedication and our continuous effort to set new standards in luxury hospitality. We are honored to receive this distinction which acknowledges our commitment to providing exceptional culinary experiences."

Food & Wine, known for its significant influence in the culinary world, recognized The Lodhi for its outstanding dining and bar experiences. The hotel's restaurants, including the acclaimed Indian Accent, offer a blend of global and local flavors that promise sensory surprises and innovative cuisine. The Safari Lounge and Perbacco are also highlighted for their unique offerings that complement the overall dining experience.

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Chef Dharmen Makwana, Corporate Chef at DLF Hospitality, and Chef Vijay Thapliyal, Executive Chef at The Lodhi, shared their enthusiasm for the recognition. They credited their innovative culinary strategies and the collaborative efforts of the culinary team for setting The Lodhi apart in the international dining scene.

The Lodhi boasts a variety of dining venues, from the global flavors of Élan to the contemporary Italian offerings at Perbacco, and the nature-inspired Safari Lounge. Each restaurant aims to create unique dining experiences that cater to the sophisticated palates of their global clientele.

With this recognition, The Lodhi reaffirms its commitment to excellence and innovation in the hospitality industry. The hotel continues to attract guests from around the world, eager to experience its top-rated culinary offerings in the heart of New Delhi.

About The Lodhi, New Delhi:

A Member of The Leading Hotels of The World, The Lodhi offers an urban oasis in the heart of New Delhi, near the historic Lodi Gardens. With a reputation for luxury and exemplary service, The Lodhi features spacious accommodations, world-class dining, and extensive leisure facilities. It remains a preferred choice for discerning travelers seeking a blend of luxury and comfort.

For more information or to make a reservation, please visit The Lodhi New Delhi.


Scuzo Ice 'O' Magic Launches First Lounge in Dehradun, Bringing Italian Delicacies and Healthy Desserts Together

Scuzo Ice 'O' Magic Launches First Lounge in Dehradun, Bringing Italian Delicacies and Healthy Desserts Together

By Shreenidhi Jagannathan

Published on May 26, 2024

Scuzo Ice 'O' Magic, India's fastest-growing popsicle brand renowned for its innovative live popsicle concept, is set to embark on an exciting new journey. The company will soon open its first lounge in Dehradun and Uttarakhand with its signature healthy desserts.

In the picturesque city of Dehradun, Scuzo Ice 'O' Magic is introducing a unique combination of healthy desserts and Italian cuisine. The new lounge will offer a variety of delectable options, including pizza, bruschetta, pasta, and more. This venture aims to create a welcoming atmosphere where customers can enjoy delicious food and socialize in a vibrant setting.

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Gagan Anand, Founder of Scuzo Ice 'O' Magic, expressed his enthusiasm for the new launch, stating, "We are thrilled to open our first lounge and are passionate about crafting unforgettable culinary experiences. Our Dehradun location showcases our dedication to innovation and quality. We invite customers to explore the richness of different cuisines within a vibrant lounge setting. We are confident that our new venture will successfully expand to other cities like Delhi/NCR, Bangalore, Rajkot, and Hyderabad."

Scuzo Ice 'O' Magic's new lounge in Dehradun promises to be a haven for food enthusiasts. The fusion of 'Italiano Cucina' with healthy desserts will offer a unique dining experience. Whether you're in the mood for a classic pasta dish with a refreshing beverage or a slice of authentic Italian pizza, Scuzo ensures every aspect of your satisfaction is covered.

As Scuzo Ice 'O' Magic continues to grow, keep an eye out for updates on new locations. This summer, indulge in the perfect combination of pasta, pizza, and refreshing drinks at Scuzo's newest lounge in Dehradun.


Pic sourced from Google.


India Sweet House Opens New Store in Mysuru, Expands Presence

India Sweet House Opens New Store in Mysuru, Expands Presence

By Nishang Narayan

Published on May 25, 2024

India Sweet House, a beloved name in traditional Indian confectionery, proudly announced the grand opening of its 26th store in the vibrant city of Mysuru on May 3rd. Located in the cultural heart of Karnataka, this new addition is set to become a local favorite, offering an exquisite selection of traditional sweets and snacks.

The inauguration event was honored by the presence of prominent figures such as Suttur Mutt Swamiji, Jagadguru Sri Shivarathri Deshikendra Mahaswamiji, and Jagadguru Sri Veera Simhasana Mahasamsthana Mutt Suttur Srikshetra, along with Cine Artist Sri Sihi Kahi Chandru, the Brand Ambassador for India Sweet House.

Reflecting its commitment to cultural heritage, the new flagship store in Mysuru will feature the city’s beloved Ghee Jaggery Mysore Pak, crafted especially to celebrate the rich traditions of the region.

"We are thrilled to open our 26th store in Mysuru, a city renowned for its deep cultural and culinary heritage. This expansion is a testament to our dedication to making the finest traditional sweets accessible to everyone," said Shwetha and Vishwanath, Founders of India Sweet House.

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The Mysuru store spans 1500 square feet, divided equally between two floors. The seating area on the first floor accommodates over 20 guests, providing a cozy space for enjoying the store’s culinary offerings. Furthermore, the brand also celebrated the opening of an India Sweet House Express at Paakashala on the Bangalore-Mysore highway in Channapatna, ideal for travelers, and is set to open another store on Kalidasa Road later this month.

India Sweet House is known for its commitment to quality, using organic ghee, khova, and fresh milk to craft its traditional delicacies. As part of the celebration, they are offering a special Buy One Get One free on chaats every Tuesday.

Visit India Sweet House in Mysuru:

Address: 26th Store, Heart of Mysuru, Karnataka

Website: India Sweet House

Special Offers: BOGO on chaats every Tuesday

Join the celebration of traditional flavors with India Sweet House in Mysuru, where every sweet tells a story of India's rich culinary arts.

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