Indri’s Remarkable Milestone of 100k Case Sales within Two Years of Its Launch

Indri’s Remarkable Milestone of 100k Case Sales within Two Years of Its Launch

By Nithyakala Neelakandan

Published on April 16, 2024

India’s own Indri Single Malt Whisky has set a blazing trail in the global spirits market, achieving a remarkable milestone by surpassing 100,000 cases in sales within just two years of its launch. This outstanding feat has propelled Indri-Trini to become the fastest-growing single malt whisky worldwide, a title previously unclaimed by any other whisky brand, whether from Scotland, Japan, or Taiwan.

Since its introduction in November 2021, Indri has experienced an unprecedented growth surge of 599%, rewriting industry benchmarks and capturing a substantial 30% market share in India. Piccadily Distilleries, the mastermind behind Indri, envisions joining the ranks of the top 5 best-selling single malt whisky brands globally, a testament to their ambitious expansion strategies.

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Praveen Malviya, CEO of Piccadily Distilleries, describes Indri not merely as a brand but as a symbol of Indian excellence, elevating the status of Indian spirits to unparalleled heights. Indri's accolades, including the prestigious "Best Whisky In The World" title at the Whiskies of the World Awards, underscore its journey from a small sugar mill in Indri, Haryana, to international acclaim.

Indri’s success mirrors a broader trend in the Indian alcoholic beverages industry, where premium spirits are gaining traction. Indian single malt whiskies have outpaced their Scottish counterparts, with a remarkable 144% surge in sales during 2021-22. The Confederation of Indian Alcoholic Beverage Companies (CIABC) estimates that Indian single malts commanded a staggering 53% share of total sales in 2023, signaling a shift in consumer preferences towards domestic offerings.

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As Indri continues to redefine the standards of Indian single malt whisky, Piccadily Distilleries remains committed to innovation, exploration, and delivering exceptional experiences to whisky enthusiasts worldwide.

With the rise of Indian single malts like Indri, the global spirits landscape is witnessing a blend of authenticity and innovation, honoring indigenous craftsmanship while embracing international recognition. As consumers seek unique flavors and experiences, the trend towards premiumization is expected to dominate the sector, driving further growth and exploration within the whisky industry.


ButterBrews Opens New Café in Aundh with Coffee-First Experience

ButterBrews Opens New Café in Aundh with Coffee-First Experience

By Manu Vardhan Kannan

Published on April 7, 2026

ButterBrews has opened its new outlet in Aundh, marking its largest format café so far. The new space has been designed as an everyday destination, bringing together a comfortable layout, a strong all-day menu, and a clear focus on coffee.

The café has been planned with multiple zones to suit different preferences. It includes an indoor seating area, a non-smoking outdoor section with an amphitheatre-style setup, and a separate smoking zone placed away from the main space to ensure a smooth and relaxed experience for all guests.

The menu offers a premium all-day selection built around fresh ingredients. Guests can choose from breakfast options, healthy bowls, wholesome meals, and vegan dishes, making it suitable for different tastes and dining needs throughout the day.

Coffee continues to be at the heart of the ButterBrews experience. The café uses 100 percent Arabica beans and serves both house blends and manually brewed coffees. It also features guest roasters like Tulum Coffee Roasters and Ground Zero Coffee Roasters, adding variety to its coffee offerings.

Desserts and baked items are prepared in-house at ButterBrews’ bakehouse. Popular choices include the Basque cheesecake and cinnamon rolls, which have already become favourites among guests.

Commenting on the opening, Harsh Agarwal, Co-founder, ButterBrews, said, “ButterBrews, Aundh is our largest format cafe yet. We have built a stronger indoor experience and created clear zones across the cafe so guests can settle in the way they like. We want this to be an address people can count on through the week.”

Umang Bhimrajka, Co-founder, ButterBrews, added, “For us, coffee has always been non-negotiable. With 100 percent Arabica beans, house espresso coffees and manual brews that rotate speciality roasters, we are bringing a program that balances familiarity with discovery. Alongside that, the all-day menu and our bakehouse desserts complete the experience we want to offer Aundh.”


McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

By Hariharan U

Published on April 7, 2026

McDonald's India – North and East has reintroduced its popular limited-edition Sipper, bringing back the fan-favourite collectible as part of its app-exclusive Super Sipper Meals. The offering follows strong customer demand earlier this year and is available for a limited time across select regions.

Accessible exclusively through the McDonald's App, the Super Sipper Meals can be ordered between 4 PM and 7 PM, adding an element of exclusivity and urgency for customers looking to grab the collectible while stocks last.

The meals are offered in two variants, catering to both vegetarian and non-vegetarian preferences. The Veg option, includes a McAloo Tikki Burger, Medium Fries, Small Coke, and Pizza McPuff. The Non-Veg variant, features a McGrill Burger along with Medium Fries, Small Coke, and Pizza McPuff.

Commenting on the reintroduction, Rajeev Ranjan said the overwhelming response to the earlier launch highlighted customers’ interest in unique and engaging experiences. He added that the brand remains focused on delivering offerings that combine value, taste, and memorable moments.

Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s India – North and East continues to strengthen its presence with over 295 restaurants and 190+ McCafé outlets across the region. The brand’s latest offering reflects its ongoing effort to create experience-led promotions that go beyond traditional value meals.

By combining everyday favourites with collectible merchandise, the reintroduced Sipper campaign aims to enhance customer engagement while driving digital adoption through its app ecosystem.


Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

By Manu Vardhan Kannan

Published on April 7, 2026

CoCo Ichibanya has opened its new outlet at Ambience Mall Gurugram, adding a global flavour to the mall’s growing food and beverage offerings. Located on the third floor, the restaurant spans around 3,000 sq. ft. and can accommodate up to 52 guests.

Founded in 1978 in Japan, CoCo Ichibanya is known as one of the world’s largest Japanese curry chains. The brand is popular for its curry-and-rice dishes, offering a mix of consistency and customisation, allowing diners to personalise their meals based on taste and preference.

The launch is part of Ambience Mall Gurugram’s ongoing effort to strengthen its dining portfolio by bringing in well-known international brands. With this addition, the mall continues to expand its options, offering both everyday dining choices and unique global experiences to visitors.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “Consumer preferences today are evolving towards experiences that feel both authentic and globally relevant. CoCo Ichibanya brings a strong international identity along with an offering that is approachable and versatile. At Ambience Mall, our focus remains on curating a balanced and contemporary mix, and this addition further strengthens that direction.”

With the opening of CoCo Ichibanya, Ambience Mall Gurugram further builds its position as a destination that blends retail with curated dining and lifestyle experiences, catering to a modern and globally aware audience.

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