Influencing the Digital Guest: Strategies for Hotel Online Reputation

Influencing the Digital Guest: Strategies for Hotel Online Reputation

By Author

Published on October 9, 2023

In the dynamic digital landscape where the hospitality industry thrives, maintaining a sterling online reputation is not just pivotal, but also foundational for success. With an overwhelming majority of guests and customers relying heavily on online reviews and digital impressions, the perception of your brand in the digital space significantly influences your brand's credibility and bottom line.

Embrace the Age of Digital Evaluation

The modern guest often takes to the internet, navigating through reviews and ratings, before choosing their next destination for relaxation or business meetings. Every review, social media post, and online mention cumulatively shapes your establishment's reputation. The stakes are high, and the impressions lasting. The mantra is simple yet profound: a positive digital footprint attracts, while a negative one repels.

Personal and Brand Reputations Intertwined

In the realm of hospitality, the line between personal and professional reputation is often blurry. The individual reputations of hotel owners and managers can directly impact the perception of the establishment they are associated with. This dynamic nature calls for a proactive strategy that caters to enhancing both personal and brand images.

Strategies to Elevate Your Online Stature

1. Proactive Engagement with Reviews:

Customer reviews are the cornerstone of online reputation in the hospitality sector. Responding to both positive and negative feedback with grace and professionalism enhances brand image and demonstrates a commitment to customer satisfaction.

2. SEO Strategies:

Effective Search Engine Optimization ensures that the positive narratives about your establishment rank higher on search engine results, overshadowing any negative content.

3. Social Media Vigilance:

A well-managed social media presence not only aids in crafting a positive narrative but also serves as a platform for immediate engagement with the clientele, addressing concerns and amplifying positive experiences.

4. Crisis Management:

In the face of unforeseen challenges, a well-articulated crisis management plan is indispensable. Transparency, swift response, and a commitment to resolving issues can mitigate potential damages to the reputation.

5. Collaborative Influence:

Building relationships with influencers can amplify positive content, fostering a favorable brand perception.

Taking Reputation Management to the Next Level

Online reputation repair and maintenance is an ongoing process. Where negative content exists, efforts to suppress it while simultaneously promoting positive narratives are essential. The digital sphere is vibrant and ever-evolving, requiring constant vigilance and adaptability.

To fortify the online reputation, hospitality establishments must view every online interaction as an opportunity to build a lasting positive impression. From the management to the staff, the goal remains unanimous: creating exceptional guest experiences that translate into positive online reviews and narratives.

In the world of hospitality, each online interaction crafts your brand’s story. Every review and mention counts, painting a digital picture for prospective guests. Safeguarding and actively shaping this online narrative is not just a strategy but an essential art, pivotal in steering the brand’s course in this digital age. Each positive impression enhances the allure, drawing guests into the exquisite tapestry of experiences your brand promises.


Oracle Recognized as Leader in IDC MarketScape 2025 for Hospitality PMS

Oracle Recognized as Leader in IDC MarketScape 2025 for Hospitality PMS

By Manu Vardhan Kannan

Published on August 15, 2025

Oracle Hospitality has been recognized as a Leader in the IDC MarketScape Worldwide Hospitality Property Management Systems (PMS) 2025 Vendor Assessment, for the second time following its initial recognition in 2022.

The report commended Oracle for its consistent delivery against its roadmap, noting the company’s track record in providing planned updates, enhancements, and new functionalities to hotel clients worldwide. Oracle’s OPERA Cloud PMS was highlighted for addressing challenges faced by hotels across geographies, market segments, and property sizes.

Laura Calin, Senior Vice President, Oracle Hospitality, said, “Being named a Leader for the second time validates our commitment to delivering the most functional, secure, and future-proof cloud platform for property management. It also reflects the trust our thousands of hotel customers place in us to drive revenue growth and ensure smooth operations.”

The IDC MarketScape evaluation assessed vendors on integration and partnerships, user experience, innovation, data reporting, guest engagement, flexibility, and scalability. The study noted that OPERA Cloud supports hotels from midscale to luxury and resort segments, offering customizable workflows, role-based personalization, and functionality to ensure smooth guest experiences from check-in to checkout.

Dorothy Creamer, Senior Research Manager, IDC, said, “Oracle demonstrates a strong strategy to help hoteliers centralize operations while maintaining accessibility and enterprise-grade security.”

A key highlight is the Oracle Hospitality Integration Platform (OHIP), enabling partners and clients to manage integrations independently. The platform continues to be instrumental in driving innovation and delivering exceptional guest experiences.

For hoteliers, Oracle Hospitality solutions provide a unified, customizable, and scalable platform, helping brands adapt to evolving market needs and elevate guest engagement.


Hotelogix Powers Over 400,000 Hotel Rooms in India, Accelerating Hospitality Digitisation

Hotelogix Powers Over 400,000 Hotel Rooms in India, Accelerating Hospitality Digitisation

By Manu Vardhan Kannan

Published on August 14, 2025

Hotelogix, a global leader in cloud-based hospitality technology, has reached a major milestone by powering over 400,000 hotel rooms in India across its complete product suite including the Cloud PMS under the Hotelogix brand and distribution solutions from AxisRooms. This accounts for over 15% of India’s total hotel room inventory, marking a significant step in the country’s ongoing hospitality digitisation.

This achievement reflects the rapid shift of India’s mid-market hotel brands from legacy systems to modern cloud-based platforms. Brands across categories including luxury, leisure, heritage, boutique, budget, and co-living, such as Royal Orchid Hotels, Leisure Hotels, The Clarks, Brij Hotels, OYO, Zolostays, Alivaa Hotels & Resorts, Elivaas, Olive Living, and Sterling Holidays, are streamlining operations and scaling quickly with the help of Hotelogix and AxisRooms solutions. These platforms enable centralised control, faster property onboarding, and real-time OTA distribution, crucial for competitiveness and profitability in today’s market.

“We are privileged to partner with some of India’s most progressive, homegrown mid-market hospitality brands,” said Aditya Sanghi, CEO of Hotelogix. “Their quick adoption of modern, cloud-based technology is setting new benchmarks within the industry. With our integrated AI offerings, we aim to boost their operational efficiency and help them raise service standards.”

Sanghi also emphasised the importance of advanced solutions in the current competitive landscape: “As global hotel chains expand in India, local players need equally sophisticated tools to stay competitive. Our mission is to deliver affordable, high-impact solutions that allow Indian hotel brands to lead confidently.”

Hotelogix has recently introduced integrated AI tools designed to enhance operational efficiency, guest experience, and profitability. With more properties being onboarded nationwide, the company remains committed to empowering Indian hotels with technology that supports sustained growth and service excellence.


Elevating Guest Experience Through Technology – EYTE’s Cutting-Edge Work at Marriott Vashi

Elevating Guest Experience Through Technology – EYTE’s Cutting-Edge Work at Marriott Vashi

By Hariharan U

Published on August 13, 2025

In today’s hospitality landscape, technology is no longer an afterthought – it is the heartbeat of exceptional guest experiences. At the recently launched Marriott Vashi, EYTE Technologies Pvt. Ltd. has redefined what it means to blend comfort, convenience, and innovation. As trusted AV, IT, Acoustics, and IoT consultants with a presence in Singapore, Mumbai, Pune, Bangalore, Delhi, and Hyderabad, EYTE has delivered a seamlessly integrated technology ecosystem that enhances every touchpoint of the guest journey.

A Vision of Immersive Hospitality

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From the moment guests step into Marriott Vashi’s lift lobby, they are greeted by a carefully orchestrated audio-visual environment. Strategically placed ceiling speakers set a warm, inviting tone, while dynamic signage displays deliver real-time updates and brand messaging. Centralized AV racks ensure all systems operate flawlessly, reflecting Marriott’s commitment to sophistication and reliability.

Enhancing Every Space – Tailored to Function & Mood

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Whether it’s the soothing ambient music in the restaurant, high-brightness LED walls in the ballroom, or precision audio in the pre-function area, EYTE’s designs adapt to the unique atmosphere of each zone. Meeting rooms are equipped with dual high-resolution displays, cable cubbies for clutter-free connectivity, and beamforming microphones for crystal-clear hybrid conferences. Even the gym, spa, and terrace pool benefit from thoughtful technology integration – from motivational soundscapes to weather-resistant outdoor speakers.

Smart Solutions for Modern Hospitality

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EYTE’s work goes beyond hardware. Intelligent volume controls, Bluetooth-enabled audio streaming, and synchronized BGM systems across connected spaces make managing the guest experience effortless for hotel staff. Floor boxes, discreetly embedded in lounges and event spaces, ensure power and AV connections are always accessible yet invisible, preserving Marriott Vashi’s refined aesthetic.

Driving Brand Experience Through Technology

By creating immersive atmospheres, streamlining communication, and supporting seamless event execution, EYTE has helped Marriott Vashi elevate its service standards. This project demonstrates how smart technology design can not only meet but anticipate guest needs – from the energy of a ballroom gala to the tranquility of a spa retreat.

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EYTE Technologies, led by Managing Director Abdul Waheed, has transformed Marriott Vashi’s guest experience with a fully integrated audio-visual, IT, and IoT system. Their tailored solutions, combining innovation with comfort, set a new benchmark for hospitality technology in India.

EYTE Technologies’ expertise proves that in luxury hospitality, technology isn’t just a support system  it’s a signature of the brand. With projects like Marriott Vashi, they continue to set new benchmarks for integrated hospitality technology across India and beyond.

To learn more about EYTE Technologies’ hospitality solutions, visit www.eyte.sg.

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