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By Author
Published on October 9, 2023
In the dynamic digital landscape where the hospitality industry thrives, maintaining a sterling online reputation is not just pivotal, but also foundational for success. With an overwhelming majority of guests and customers relying heavily on online reviews and digital impressions, the perception of your brand in the digital space significantly influences your brand's credibility and bottom line.
Embrace the Age of Digital Evaluation
The modern guest often takes to the internet, navigating through reviews and ratings, before choosing their next destination for relaxation or business meetings. Every review, social media post, and online mention cumulatively shapes your establishment's reputation. The stakes are high, and the impressions lasting. The mantra is simple yet profound: a positive digital footprint attracts, while a negative one repels.
Personal and Brand Reputations Intertwined
In the realm of hospitality, the line between personal and professional reputation is often blurry. The individual reputations of hotel owners and managers can directly impact the perception of the establishment they are associated with. This dynamic nature calls for a proactive strategy that caters to enhancing both personal and brand images.
Strategies to Elevate Your Online Stature
1. Proactive Engagement with Reviews:
Customer reviews are the cornerstone of online reputation in the hospitality sector. Responding to both positive and negative feedback with grace and professionalism enhances brand image and demonstrates a commitment to customer satisfaction.
2. SEO Strategies:
Effective Search Engine Optimization ensures that the positive narratives about your establishment rank higher on search engine results, overshadowing any negative content.
3. Social Media Vigilance:
A well-managed social media presence not only aids in crafting a positive narrative but also serves as a platform for immediate engagement with the clientele, addressing concerns and amplifying positive experiences.
4. Crisis Management:
In the face of unforeseen challenges, a well-articulated crisis management plan is indispensable. Transparency, swift response, and a commitment to resolving issues can mitigate potential damages to the reputation.
5. Collaborative Influence:
Building relationships with influencers can amplify positive content, fostering a favorable brand perception.
Taking Reputation Management to the Next Level
Online reputation repair and maintenance is an ongoing process. Where negative content exists, efforts to suppress it while simultaneously promoting positive narratives are essential. The digital sphere is vibrant and ever-evolving, requiring constant vigilance and adaptability.
To fortify the online reputation, hospitality establishments must view every online interaction as an opportunity to build a lasting positive impression. From the management to the staff, the goal remains unanimous: creating exceptional guest experiences that translate into positive online reviews and narratives.
In the world of hospitality, each online interaction crafts your brand’s story. Every review and mention counts, painting a digital picture for prospective guests. Safeguarding and actively shaping this online narrative is not just a strategy but an essential art, pivotal in steering the brand’s course in this digital age. Each positive impression enhances the allure, drawing guests into the exquisite tapestry of experiences your brand promises.
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By Nishang Narayan
Published on June 16, 2025
Hong Kong Science and Technology Parks Corporation (HKSTP) has made a powerful debut at VivaTech 2025, Europe’s premier startup and tech showcase, by leading a delegation of 18 of Hong Kong’s most promising innovators in AI, robotics, healthtech, greentech, and fintech.
The delegation was hosted at the Hong Kong Tech Pavilion, co-organised with Hong Kong Trade Development Council (HKTDC), highlighting a unified effort to bridge the innovation ecosystems of Hong Kong and France.
This milestone participation marks HKSTP’s mission of taking home-grown talent global and bringing international opportunities back to Asia. VivaTech provided an ideal launchpad to form meaningful partnerships and adapt breakthrough technologies for evolving global markets.
Standout Innovations from Hong Kong at VivaTech 2025:
Ailytics: Winner of the EDF Startup Challenge and named among the Top 30 VivaTech Innovations, thanks to its AI-powered video analytics for safety and efficiency in heavy industries.
AQUMON and Midas Analytics: Nominated as Top 12 FinTech Trail for their advanced AI-driven data solutions.
Imsight, OKOsix, and Vismed: Finalists in the Tech for Change Award, recognized for innovative strides in cancer diagnostics, biomaterials, and medical training, respectively.
Strategic Partnerships Formed:
Westwell Technology partnered with Logicor, a leading European logistics provider, to co-host an innovation showcase on autonomous driving and green logistics in Paris.
PointFit announced a collaboration with Kinomap, a French indoor-training platform, bringing wearable fitness tech to Europe.
Adding to this momentum, HKSTP signed a partnership agreement with Startup Genome, further committing to global ecosystem building through cross-border networking and innovation-centric events.
Hilda Chan, Chief Marketing Officer at HKSTP, shared,
“Hong Kong’s innovation scene is ripe with global potential. With deep connectivity, globally fluent talent, and trusted systems, we’re enabling new tech frontiers to rise from Asia, and VivaTech is a key milestone in that journey.”
The delegation arrives at a time when both France and Hong Kong are stepping up as global I&T leaders—France through its AI unicorn ambitions, and Hong Kong as the 2nd most innovative economy globally, according to WIPO.
To continue this global engagement, HKSTP is hosting EPIC 2025—the Elevator Pitch Competition—in November in Hong Kong. With US$100 million in targeted investment funding, and over 600 applicants from 47 economies in previous years, the competition is open for entries till 17 June 2025: https://epic.hkstp.org
Founded in 2001, HKSTP has nurtured over 2,300 tech companies from 25+ countries, including 13 unicorns. It supports innovations across AI, healthtech, fintech, smart city, and more via its major hubs—Science Park, InnoCentre, and InnoParks in Hong Kong and its Shenzhen branch. With access to labs, funding, and global networks, HKSTP aims to anchor innovation as a pillar of Hong Kong’s economic future.
From Paris to Hong Kong, HKSTP is redefining how tech talent and ecosystems connect—and the world is watching.
Published on June 8, 2025
RoomRaccoon, a leading hotel management system trusted by independent hoteliers worldwide, has announced the launch of RaccoonRev Plus—a next-gen, AI-powered revenue management tool designed to deliver RMS-level pricing intelligence natively within the RoomRaccoon platform.
Tailored for small and mid-sized properties, RaccoonRev Plus helps bridge the gap between basic rule-based pricing models and complex Revenue Management Systems (RMS). The tool uses predictive AI and real-time data to offer daily rate recommendations up to 90 days in advance. It takes into account a wide range of signals including competitor pricing, weather forecasts, lead-time behavior, pickup pace, and historical trends to fine-tune hotel pricing strategy.
“Independent hoteliers have long been priced out of sophisticated revenue management technology,” said Tymen van Dyl, CEO of RoomRaccoon. “RaccoonRev Plus changes that. By embedding predictive pricing intelligence directly into our platform, we’re removing barriers and putting powerful, RMS-level tools into a system that hoteliers already know and trust.”
Designed as a ‘revenue co-pilot,’ the tool supports users with clear, AI-powered suggestions while keeping full control in their hands. Hoteliers can choose to act on insights at their own pace, with future updates offering full automation for those ready to go on autopilot.
“The idea of a revenue co-pilot is simple: you’re still in control, but you’re no longer flying solo,” van Dyl added. “We built the system to support hoteliers in stages, offering intelligent suggestions and giving users the confidence to gradually switch on autopilot when they’re ready.”
While revenue is the first frontier, RoomRaccoon views this as part of a larger AI roadmap.
“We’re moving toward a future where your HMS isn’t just a system — it’s part of your team,” van Dyl emphasized. “AI will make hotel operations more efficient by removing the friction of traditional workflows.”
RaccoonRev Plus is currently in beta testing with selected RoomRaccoon users, and the company anticipates a wider release later this year. Interested hoteliers can stay informed via RoomRaccoon’s website.
About RoomRaccoon
Founded in 2017 by a hotel owner and tech entrepreneur, RoomRaccoon is an award-winning cloud-based Hotel Management System. It offers a wide suite of tools that help hotels increase revenue, streamline operations, and enhance guest experience. With over 400 integrations, it’s among the most connected hospitality platforms on the market.
By Manu Vardhan Kannan
Published on May 30, 2025
Leading Turkish menswear brand Kiğılı has partnered with Centric Software to transform its retail planning and support its growth ambitions through digital innovation. Kiğılı has chosen Centric Planning, an AI-powered platform that offers end-to-end merchandise planning capabilities tailored for the fashion retail industry.
Founded in 1938, Kiğılı has built a solid presence in the menswear space with over 180 stores in Türkiye and more than 50 points of sale across 15 countries. With customers shopping across a mix of physical stores, e-commerce platforms, marketplaces, and wholesale channels, Kiğılı sought a digital solution to optimize its planning operations.
Until now, Kiğılı relied on Excel sheets and internal tools to handle store segmentation and SKU planning. However, managing these tasks manually limited the brand’s ability to scale efficiently. With Centric Planning, Kiğılı will now move toward a centralized, intelligent system that enhances allocation, store planning, and supply chain decisions.
“Planning is the cornerstone of our business operations, and with Centric Planning, we are setting a solid foundation for future growth,” said Hüseyin Deveci, Supply Chain Director at Kiğılı. “This project is at the center of our digital transformation strategy.”
The brand’s aim is to bridge pre-season planning with in-season execution, ensuring accurate purchasing, better product positioning, and timely replenishment. “This integration will allow us to respond more strategically and dynamically to market shifts,” Deveci added.
Following a rigorous evaluation of over 15 solutions, Kiğılı selected Centric Planning for its ability to unify planning workflows into one adaptable structure. “What impressed us was how Centric connects all planning phases seamlessly. It frees our teams to focus on strategic initiatives rather than manual tasks,” Deveci noted.
“Kiğılı will benefit from a unified, intelligent platform that simplifies planning from start to finish,” said Fabrice Canonge, President of Centric Software. “We are proud to support Kiğılı in their transformation journey.”
The partnership marks a significant milestone for Kiğılı as it accelerates into a new era of digital retail excellence.
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