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By Author
Published on October 20, 2023
InterContinental Hotels & Resorts is embarking on a remarkable journey of transformation, redefining the luxury travel experience. Rooted in the brand's belief that travel can enrich lives and connect cultures, this global evolution brings together cutting-edge technology, innovative design, and the exceptional talents of its diverse team to cater to the desires of modern luxury travelers.
This isn't just a rebranding effort; it's a comprehensive transformation that places InterContinental at the forefront of delivering a luxury experience for contemporary travelers. With 93 new hotels and resorts in development, the brand is poised to shape the future of luxury travel.
InterContinental is dedicated to captivating the imaginations of modern luxury travelers. This comprehensive transformation encompasses fresh brand culture, unique brand differentiators, and innovative food, beverage, and hotel design strategies tailored for the traveler of tomorrow.
Tom Rowntree, Vice President of Luxury Brands at IHG Hotels and Resorts, highlights the brand's commitment to diversity and exceptional service. He said in a statement, "At its core, this brand evolution revolves around our exceptional team members globally. Alongside a new brand service platform, we're introducing a fresh brand culture and a range of programs aimed at attracting and retaining the finest talent in the industry. Our colleague brand culture is grounded in InterContinental's core belief that travel expands the mind."
Modern travelers lead diverse lives, and InterContinental understands the need for seamless transitions throughout the day. New initiatives include scientifically backed food and beverage programs to combat travel fatigue and a jet lag app called Timeshifter. The brand is also collaborating with experts to redesign guestroom spaces for enhanced relaxation.
InterContinental Hotels & Resorts leverages its rich history as a pioneer in the hospitality industry to serve as cultural connectors. The concierge plays a pivotal role in cultural exploration, and the brand is developing innovative Concierge Galleries in hotel lobbies, transforming them into centers of local, cultural knowledge.
InterContinental recognizes the importance of special moments and celebrations in the lives of modern luxury travelers. The brand is launching the "Incredible Occasions" program, offering bookable spaces for private celebrations, tailored programming, and packages.
Celebration Suites will also be introduced across the global portfolio, designed specifically for special occasions.
InterContinental Hotels & Resorts boasts a diverse portfolio of remarkable properties, with a focus on elevating quality design and timeless style under the umbrella of "Cultivated Elegance."
The global brand evolution ensures that guests can continue to explore the world while feeling right at home. With over 479 properties in more than 70 countries, IHG Hotels & Resorts has become a significant player in the luxury and lifestyle segment.
InterContinental's transformation brings a fresh and exciting chapter to the world of luxury travel, where innovation, diversity, and memorable experiences await the modern traveler.
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By Hariharan U
Published on October 22, 2025
ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.
Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.
“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.
“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.
Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.
With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.
If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.
Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.
This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.
The upcoming Lemon Tree Resort, Saj by the Mountain will feature:
78 well-appointed rooms offering scenic views
A restaurant and a bar serving curated local and global cuisines
A banquet hall for events and celebrations
A swimming pool and spa for recreation and relaxation
Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”
The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.
Published on October 21, 2025
Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.
Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”
The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.
Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.
The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.
With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.
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