Intouch Insight, a leading provider of customer experience management solutions, unveils findings indicating that investments in innovative restaurant prototypes are paying dividends. According to their study, seven out of ten brands' innovation experiences have outperformed legacy counterparts. Notable improvements have been observed in key customer experience metrics due to investments in new prototypes like Burger King's Sizzle, Taco Bell's Go Mobile, and Wendy's Global NextGen.

The report, “Next-Gen Restaurant Experiences: The Rise of Innovative Locations,” presented in collaboration with QSR® Magazine, delves into how technology is reshaping customer experiences for multi-location quick-service restaurant brands.

Laura Livers, Chief Revenue Officer at Intouch Insight, highlights the importance of monitoring trends in restaurant technology. She notes that this year's study aims to explore the performance of these prototypes and technology in comparison to traditional experiences.

The study showcases how brands have integrated features like mobile kiosks, enhanced drive-thru systems, AI-powered technology, and innovative kitchen setups to enhance both in-person and digital experiences.

Key findings from the study include:

• 3 out of 4 Innovation Experiences received higher overall satisfaction scores compared to their legacy counterparts.

• Technology innovations led to speed improvements for digital orders placed for pickup.

• 3 out of 4 innovation experiences' overall order accuracy scores surpassed the legacy experiences.

Livers emphasizes that customers have a preference for innovative experiences, particularly in today's digital age. She underscores the importance of creating consistency across various customer engagement points to ensure success. Brands that adapt swiftly to evolving consumer preferences are poised to thrive in the competitive landscape.

About Intouch Insight:

Intouch Insight provides comprehensive CX solutions to multi-location businesses, enabling them to achieve operational excellence and exceed customer expectations. With services ranging from CX surveys and mobile forms to mystery shopping and compliance audits, Intouch Insight serves over 300 renowned brands across North America. Founded in 1992, the company continues to drive innovation in customer experience management.