The Centre has announced that over one crore tourists visited Jammu and Kashmir (J&K) from January to June 2024. The region has seen remarkable growth in tourism, particularly following the abrogation of Article 370.

Minister of State for Home Affairs, Nityanand Rai, highlighted the steady rise in tourist numbers over the past few years. In 2020, J&K welcomed 34,70,834 tourists. This number surged to 1,13,14,884 in 2021 and 1,88,64,332 in 2022. Last year, the region saw 2,11,24,874 visitors, and as of June this year, 1,08,41,009 tourists have already explored the Union Territory.

Several strategic measures have been credited for this significant improvement in J&K’s tourism sector. The implementation of the Tourism Policy 2020 and the status of industry granted to the tourism sector under the Jammu and Kashmir Industrial Policy 2021 have played pivotal roles. These policies have provided various incentives, encouraging the growth of the tourism industry.

The improvement in the law and order situation has also contributed to the tourism boom. This resurgence has positively impacted the livelihoods of thousands of people connected to the tourism industry, both directly and indirectly.

To accommodate the increasing influx of tourists, the government introduced homestay guidelines, benefiting both visitors and local residents economically. Additionally, the Jammu and Kashmir Film Policy-2021 and Houseboat Policy-2020 have been significant in promoting the region as a tourist hotspot.

The government has identified 75 off-beat destinations to diversify tourism offerings. Notably, border tourism has gained traction, with previously lesser-known areas like Gurez, Keran, Teetwal, and R.S. Pura opening up to tourists. Adventure and golf tourism are also emerging sectors in J&K.

Jammu and Kashmir is increasingly being recognized as an international tourist destination. The successful hosting of major events, such as the 3rd G-20 Tourism Working Group Meeting, has enhanced the region's global profile.

The development of modern infrastructure, including luxury hotels and resorts, positions J&K as an attractive location for destination weddings and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.

The tourism sector's contribution to the Gross State Domestic Product (GSDP) has grown from 7.84% in the financial year 2019-20 to 8.47% in 2022-23. Over the past three years, the sector has recorded an annual average growth rate of 15.13%.

Pacific Mall NSP Pitampura recently hosted the much-anticipated “Unplugged Season 4,” a musical extravaganza that brought together a wide array of talent across Solo, Duo, and Group categories. Musicians captivated the audience with their performances on various instruments, including guitars and drums. The event featured an eclectic mix of English and Hindi songs, along with original compositions covering genres such as Rock, Jazz, Blues, Fusion/Indie-Fusion, and classical music.

The evening kicked off with electrifying performances from bands like Darjeeling 2 Delhi, Sadgi, Gymick, Young Blood, Spirits of Music, and Flying Soul. Each act brought its unique energy and style to the stage, making it a night to remember. Sadgi emerged as the first prize winner, followed by Darjeeling 2 Delhi in second place, and Young Blood securing third place. The participants showcased a range of musical talents, from soulful classic rock covers to innovative jazz improvisations. The audience was treated to dazzling guitar solos, powerful drum beats, and emotive vocals that filled the mall with an infectious energy.

Abhishek Bansal, Executive Director of Pacific Group, expressed his delight with the event, stating, “This year's Unplugged Season 4 was a testament to the incredible musical talent present in our community. Each participant brought a unique flavor to the stage, making it a memorable evening for everyone involved. After this year's successful event, we wish to organize more such enriching events in the future.”

The event was a vibrant celebration of music, culture, and community, reinforcing Pacific Mall NSP Pitampura’s commitment to providing a platform for local talent. With plans for future events already in motion, “Unplugged Season 4” has set a high standard and left a lasting impression on all who attended.

The Union Budget 2024-25, presented by Finance Minister Nirmala Sitharaman, highlights a strategic plan to establish India as a leading global travel destination. The budget outlines several key initiatives aimed at enhancing tourism across the country.

Key Highlights:

• Development of Spiritual Sites: The government will focus on major spiritual destinations such as Bodh Gaya, Rajgir, Nalanda, and Vishnupada in Bihar. This includes significant upgrades to enhance their appeal as major pilgrimage and tourist sites.

• Promotion of Cruise and Beach Tourism: A simpler tax regime for foreign cruise companies will be introduced to encourage domestic cruise operations. Additionally, there will be improvements in beach destinations to attract more visitors.

  

• Special Focus on Bihar and Odisha:

• Bihar: Extensive development plans include enhancing Bodh Gaya’s pilgrimage significance, upgrading Rajgir’s religious and wellness tourism, and revitalizing Nalanda as a cultural and educational center.

• Odisha: The state will be promoted for its potential in religious and beach tourism.

• Infrastructure and Economic Growth: The budget includes robust allocations for capital expenditure, aiming to boost infrastructure and create substantial employment opportunities.

The Union Budget 2024-25 sets a clear vision for advancing India’s tourism sector through targeted investments in spiritual and cultural sites, infrastructure enhancements, and promotion of various tourism segments. These initiatives are expected to significantly boost tourism, create jobs, and stimulate local economies, reinforcing India’s position as a global travel destination.

Image Credits: Livemint, News18