Chinese Wok, India’s largest home-grown Desi Chinese QSR chain, is adding extra flavour to the cricket season with Wok Mania, a high-energy eight-day campaign running alongside the India vs South Africa T20 series from December 12 to 19.

As part of the campaign, Chinese Wok will be present as an advertiser across all five matches of the series, while also activating cricket-themed experiences across its outlets, digital platforms, and customer engagement programmes nationwide.

To make match days more exciting, Chinese Wok has introduced a limited-period Wok Mania value offer across all its outlets. 

The celebration extends beyond stores with the return of the Wok Predictor League – Season 2, an online fan engagement initiative featuring daily match predictions. Winners stand to receive Chinese Wok vouchers, while top scorers on the cumulative leaderboard will walk away with mega prizes at the end of the series.

Inside outlets, customers can expect a festive, match-day atmosphere with a cricket-themed playlist and Chinese Wok’s own cricket-inspired anthem playing throughout the campaign period, adding to the excitement of the Ind–SA showdown.

Speaking about the campaign, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Cricket is an emotion for millions, and as India’s largest Desi Chinese QSR, Wok Mania is our way of celebrating that passion with our customers. With strong visibility across the T20 series, value-led promotions, and energetic in-store experiences, we’re building on the immense consumer love our seasonal cricket campaigns enjoy making this season truly memorable for fans across the country.”

Sharing the brand’s marketing perspective, Vikas Iyer, Marketing Head, Lenexis Foodworks, added, “Wok Mania is a 360-degree cricket celebration that connects with fans at every touchpoint. From ads running through the series and the return of the Wok Predictor League to the high-energy in-store vibe, the campaign brings cricket, community, and Chinese Wok’s bold flavours together in one seamless experience.”

As India gears up for eight days of T20 action, Chinese Wok is ready to serve bold flavours, big moments, and high-voltage cricket energy, inviting fans across the country to walk in, cheer loud, and let Wok Mania take over the season.

About Lenexis Foodworks:

Lenexis Foodworks is a leading quick-service food company in India, operating a growing portfolio of restaurant brands across high streets and malls. Its brand lineup includes Chinese Wok, The Momo Co., and Big Bowl, catering to a wide range of taste preferences and dining occasions.

Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks and India’s largest Desi Chinese QSR chain. Known for its hygienic, flavour-forward, and affordable offerings, the brand operates 250+ outlets across 45+ cities, including Mumbai, Delhi, Bengaluru, Pune, Chennai, Kolkata, Hyderabad, and Coimbatore. With nearly a decade of leadership, Chinese Wok continues to shape the Desi Chinese category for modern Indian consumers.

Lucofast Foods and Beverages Pvt. Ltd., one of India’s fastest-growing hydration drink brands, has announced its official expansion into Mumbai and Navi Mumbai with the launch of a newly established distributor network. The move marks a key milestone in the brand’s growth journey and strengthens its footprint in one of the country’s most competitive FMCG markets.

With this expansion, Lucofast’s full hydration drink range Strawberry Lemonade, Peach and Passion Fruit, and Citrus Orange will now be available across retail stores, gyms, cafés, modern trade outlets, and general trade locations throughout the Mumbai Metropolitan Region.

Announcing the expansion, Arif Sharif, Brand Manager, Lucofast Foods and Beverages Pvt. Ltd., said, “We are thrilled to bring Lucofast to Mumbai. In a short span of time, Lucofast has built a strong consumer base across Pune city, and entering Mumbai is a natural step in our expansion strategy. Over the next two months, customers will start seeing Lucofast products widely available across Mumbai and Navi Mumbai as we scale our distribution footprint.”

Lucofast has been witnessing accelerated growth, driven by rising consumer demand for pure, functional, and refreshing hydration beverages. Its non-carbonated, non-caffeinated formulation, enriched with electrolytes and B vitamins, positions the brand as a preferred alternative for consumers seeking sustained energy without the crash associated with traditional energy drinks.

The Mumbai and Navi Mumbai rollout further strengthens Lucofast’s presence across general trade, modern trade, and on-the-go retail formats, supporting the brand’s long-term vision of becoming a hydration-first beverage brand in India.

As Lucofast continues its nationwide expansion, the company remains focused on delivering high-quality, great-tasting hydration solutions tailored to active and everyday lifestyles.

Key Highlights:

• Launch of a dedicated distributor network across Mumbai and Navi Mumbai

• Widespread availability expected within the next 60 days

• Strengthened presence across general trade, modern trade, and fitness-led outlets

• Reinforces Lucofast’s mission to lead the hydration-focused beverage category in India

Sanjay Dutt’s The Glenwalk has marked another major milestone in 2025, crossing 1.60 lakh cases and setting its target at 2.70 lakh cases by March 2026. After emerging as Maharashtra’s No. 1 selling Scotch whisky earlier this year, the brand has continued its rapid growth, supported by strong consumer demand, sharp category insight, and a flavour profile created for the Indian palate. This performance builds on the 60,000 cases the brand sold between April and September 2025, during a time when the global whisky industry saw shifts due to economic changes, regulations, and evolving consumption behaviour.

Entering the final quarter of the year, The Glenwalk strengthened its momentum and expanded from a state-level success to a growing national brand. Its presence across Indian states and duty-free markets has helped accelerate its reach, and the brand is also preparing to introduce a new range of contemporary expressions in the coming year.

Speaking on the brand’s rise, Mokksh Sani, Founder of Living Liquidz & Mansionz and Co-founder of Cartel Bros., said, “2025 has validated everything we believed about The Glenwalk: its craft, its distinct taste, and its resonance with today’s Indian consumer. Crossing 1.60 lakh cases by November is a testament to this momentum, but we are only getting started. With robust demand and clear market opportunities, we are confidently targeting 2.70 lakh cases by March 2026. The Glenwalk is not just growing, it is shaping the future of premium Scotch consumption in India.”

The Glenwalk’s growth has also been backed by a strong portfolio of awards. The brand was named the ‘Most Disruptive Brand of the Year’ at the 8th Talent Track Awards and has earned several global honours, including a Bronze Medal at the London Spirits Awards 2025, Gold and Silver wins at ProWine 2023 and 2024, Silver medals at the London Spirits Competition and the International Wine & Spirits Competition 2024, a Silver Medal at the IWSC 2024, and a Gold at the Spiritz Achiever Awards 2024. These recognitions highlight the contribution of co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Vishal Rajan.

Co-founder Sanjay Dutt added, “Watching The Glenwalk win hearts across India has been incredibly fulfilling. 2025 was a landmark year, and the awards we’ve received reaffirm the passion and precision behind this brand. As we look to 2026, our vision is even stronger, greater reach, deeper consumer connections, and a commitment to delivering a world-class Scotch experience crafted for India.”

As it moves into 2026, The Glenwalk is preparing for its most ambitious growth phase. The brand is experiencing rising demand across on-trade and retail channels and is expanding production, strengthening distributor partnerships, and aiming for deeper penetration in key markets within India and internationally.