Ironhill India and SMOOR Collaborate for Craft Beer and Chocolate Pairing Experience

Ironhill India and SMOOR Collaborate for Craft Beer and Chocolate Pairing Experience

By Manu Vardhan Kannan

Published on April 21, 2026

Ironhill India and SMOOR have come together for a unique collaboration that brings craft beer and artisanal chocolate into one experience. The partnership introduces a curated range of pairings designed to offer a more refined and immersive way to enjoy two well-loved indulgences.

At the centre of this collaboration is the idea of balancing flavours, where the depth of craft beer meets the richness of chocolate. By combining the two, the brands aim to create a tasting experience that moves between bitterness and sweetness, while adding layers of flavour with every sip and bite. Both beer and chocolate share a similar foundation, from fermentation-led processes to complex flavour profiles, making this pairing feel both natural and elevated.

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The special menu is being introduced across Ironhill breweries and SMOOR outlets, featuring combinations that are carefully designed to complement each other. From dark chocolate paired with the roasted notes of a stout to milk chocolate enhancing the citrus tones of a wheat beer, each pairing brings out distinct characteristics. The experience also includes a range of indulgent chocolate bars, adding more variety to the offering.

The limited-edition menu has been developed through a structured approach, focusing on balance, contrast, and depth. Elements such as roasted malts, hops, and fermentation notes are matched with the nuances of single-origin cocoa and handcrafted pralines. The result is a tasting journey that feels both indulgent and thoughtfully put together.

Commenting on the collaboration, Vimal Sharma, Founder – SMOOR said, “Chocolate, much like craft beer, is deeply nuanced. It is about origin, process, and the subtle layering of flavours. Together, we’ve created pairings that go beyond indulgence where they invite consumers to slow down, explore, and truly experience flavour in a new way. It’s a meeting of two crafts, brought together with intention and creativity.”

Beyond the menu, the collaboration reflects a larger shift in the hospitality and alcobev space, where diners are increasingly looking for experience-led formats. Concepts that bring together storytelling, craftsmanship, and sensory engagement are becoming more popular across urban markets.

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“At Ironhill, we are constantly looking at ways to evolve the craft beer experience beyond the glass. This collaboration with SMOOR was initiated with the idea of introducing a new dimension to how our consumers engage with flavour. Chocolate pairing allows us to spotlight the depth and complexity of our brews in a way that feels both indulgent and educational. As a brand, we see this as an opportunity to redefine the role of craft beer within the larger lifestyle and dining ecosystem,” said Vidhatha Annamaneni, Co-Founder - Ironhill India.

The collaboration also highlights Ironhill’s focus on creating large-format, experience-led spaces, while for SMOOR, it marks a step towards presenting chocolate in a more layered and interactive format. Together, the brands bring craftsmanship and creativity into one platform, offering a fresh perspective on how food and beverage pairings can be experienced.

Available across all Ironhill outlets, the menu features offerings such as the Ironhill Smoor Cocoa Stout, a rich brew with deep cocoa notes, along with chocolate-forward cocktails like The Silk Route, Salted Cacao, and Tropical Ganache. The dessert selection includes Chocolate Marquise, Blondie, and more, all designed to complement the beer pairings.

At SMOOR outlets, the collaboration introduces the SMOOR x Ironhill Orange Hops 70% Dark, adding a distinct flavour to the chocolate range. The experience is open to both seasoned enthusiasts and new-age consumers looking to explore something different.


Wendy’s India Expands Pune Presence with New Outlet at Elpro City Square Mall

Wendy’s India Expands Pune Presence with New Outlet at Elpro City Square Mall

By Manu Vardhan Kannan

Published on August 20, 2026

Wendy’s India has strengthened its presence in Pune with the opening of a new outlet at the food court of Elpro City Square Mall in Pimpri-Chinchwad. The outlet has been launched by Rebel Foods, the world’s largest internet restaurant company and master franchise holder for Wendy’s in India.

Located at one of Pimpri-Chinchwad’s prominent retail and entertainment destinations, the new outlet brings Wendy’s signature burgers, fries and desserts to shoppers, families and young consumers visiting the mall.

Speaking about the expansion, Ankush Grover, Co-founder and Global CEO, Rebel Foods, said, “Pune has a strong consumer base that is open to exploring new food experiences, making it an important market for Wendy’s India. As we continue to grow, we remain focused on choosing locations that allow us to be accessible to our consumers while bringing the Wendy’s experience to more parts of the city. With the new outlet at Elpro City Square Mall, we look forward to serving consumers with quality, flavour and an experience that makes every visit memorable.”

The menu offers Wendy’s range of globally inspired flavours, giving Indian consumers an opportunity to explore burgers influenced by different cuisines. The selection includes Argentina’s Chimichurri, Louisiana’s Cajun, Korea’s fiery Buldak, American BBQ, India’s Tandoori and Mexico’s Nachoburg.

The recently introduced Teriyaki Burger range also adds Japanese-inspired sweet and savoury flavours to the menu, further expanding the brand’s international flavour selection in India.

Wendy’s India continues to focus on flavour-led innovation within the gourmet QSR segment, combining global inspirations with contemporary formats and flavours that appeal to Gen Z and Millennial consumers. The new Elpro City Square Mall outlet further expands Wendy’s reach across Pune and its surrounding areas, while giving more consumers access to the brand’s evolving menu and global flavour offerings.

Store Address:

Unit No TF FD-07, Third Floor, "Elpro City Square", Survey No 280, Hissa No 1 to 8, CTS No 4270, Chinchwad, Pune PCMC Ward No-7, Pimpri Chinchwad Municipal Corporation, Maharashtra - 411033.


Seven Seas Hotel Rohini Brings Delhi’s Flavours Alive with Dilli Meri Jaan Food Festival

Seven Seas Hotel Rohini Brings Delhi’s Flavours Alive with Dilli Meri Jaan Food Festival

By Manu Vardhan Kannan

Published on August 20, 2026

Celebrating the flavours, traditions and cultural charm of the capital city, Seven Seas Hotel Rohini, New Delhi, has announced the launch of ‘Dilli Meri Jaan’, a specially curated food festival showcasing Delhi’s timeless culinary heritage.

Inspired by the city’s famous food streets, vibrant markets and traditional recipes, the festival offers guests an immersive dining experience that captures the true spirit of Delhi. From iconic street food and live cooking stations to classic North Indian dishes, traditional beverages and desserts, the festival brings together the diverse flavours that make Delhi’s food culture special.

Guests can enjoy popular street-food favourites including Gol Gappas, Dahi Bhalla Papdi, Ram Laddoo, Chole Kulche, Japani Samosa and Fruit Kulia. The menu also features signature grills such as Tandoori Chicken, Chicken Gilafi Seekh, Mutton Seekh and Bhatti Da Paneer Tikka.

Adding to the experience, live stations will serve traditional favourites like Bedmi Poori with Aloo Sabzi, Nagori Poori with Halwa, Bhature Chole and Chicken Changezi. The festive spread will conclude with classic Delhi desserts including Jalebi with Rabri, Daulat Ki Chaat, Ghewar, Malpua Rabri, Kulfi Falooda and Shahi Tukda.

More than just a food festival, Dilli Meri Jaan celebrates Delhi’s diverse communities, age-old traditions and its deep love for food. Each dish reflects the city’s unique flavours while combining authentic cuisine with the elegant ambience and hospitality that Seven Seas Hotel Rohini is known for.

Speaking about the festival, the Management at Seven Seas Hotel shared: "Delhi is a melting pot of cultures, traditions, and extraordinary flavours. With 'Dilli Meri Jaan', our endeavour is to celebrate the city's remarkable culinary heritage by bringing together its most iconic dishes and timeless recipes in one immersive experience. We look forward to welcoming guests to savour the nostalgia, authenticity, and warmth that define the spirit of Delhi and the hospitality of Seven Seas Hotel."

The festival is designed as a tribute to Delhi’s food legacy, where every neighbourhood has a story and every recipe carries a connection with the city’s past. Guests can experience authentic flavours along with the signature hospitality of Seven Seas Hotel, creating a memorable dining celebration.

Festival Details:

  • Festival: Dilli Meri Jaan
  • Venue: Seven Seas Hotel Rohini, New Delhi
  • Starts: August 2026
  • Days: Every day except Tuesday
  • Timings: 7:00 PM – 11:00 PM.


Selva Brings Contemporary Mexican Dining to World St. at Worldmark

Selva Brings Contemporary Mexican Dining to World St. at Worldmark

By Hariharan U

Published on August 20, 2026

Selva has opened at World St. at Worldmark, Aerocity, marking its entry into New Delhi with a design-led contemporary Mexican dining concept that brings together regional Mexican traditions, Japanese-Peruvian Nikkei influences and an immersive hospitality experience.

The new restaurant is the third and most ambitious venture from first-generation restaurateur Sarthak Sidana, founder of Underdoggs and Sere. With concepts developed across ten cities over the past decade, Sidana now brings Selva to the capital as part of World St.'s growing portfolio of global culinary destinations.

Selva's culinary identity has been shaped by more than a year of research and travel across Mexico and Asia, exploring regional traditions, ingredients and techniques. The resulting menu combines Mexican culinary heritage with contemporary interpretations and Nikkei influences.

The menu features dishes such as Tlayuda, Nori Tacos, ceviches and tiraditos, alongside house-made tortillas and seafood and meat preparations cooked over a robata grill. The approach focuses on traditional techniques while presenting the flavours in a contemporary format designed for the Indian dining audience.

Complementing the restaurant is Selva Maya, an intimate after-dark cocktail den inspired by Mesoamerican mythology. The beverage programme has been developed by the team behind Hideaway Cocktail Bar in Goa, adding a dedicated nightlife element to the Selva experience.

Commenting on the opening, S. K. Sayal, MD & CEO, Bharti Real Estate, said, "Selva's arrival is a strong reflection of World St.'s growing stature as India's most sought-after culinary destination. We have always envisioned World St. as a space that brings the world's most distinctive dining experiences to Delhi."

He added that as World St. continues to welcome established culinary brands, the destination remains focused on developing the promenade as a benchmark for experiential dining in the country.

Sarthak Sidana, Founder, Selva, said the concept emerged from years of travel and research across Mexico, Peru, Japan and other culinary destinations. He explained that the aim was to explore how Mexican and Nikkei cuisine could be interpreted for India while bringing together food, cocktails, design and hospitality into a cohesive experience.

Selva's arrival further expands World St.'s growing culinary portfolio. The destination is home to the first Olive Garden in India, while Time Out Market, the global food and cultural marketplace, is set to make its India debut at the development.

Other dining concepts at World St. include P.F. Chang's, Magnolia Bakery, Starbucks Reserve and PAUL, alongside a wider selection of restaurants, cafés and lifestyle brands.

Spanning nearly half a kilometre across Worldmark 4, 5 and 6, World St. is designed as a pedestrian-friendly dining and lifestyle promenade featuring global cuisine, alfresco dining, landscaped courtyards, art installations and public spaces.

With the addition of Selva, World St. continues to build its positioning as a destination for international culinary concepts and experiential dining in Delhi-NCR.

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