Ironhill India, a leader in the country’s craft beer revolution, has set a new benchmark with the launch of Project Valkyrie. This first-of-its-kind collaboration with the all-female biker collective She for Society blends the adrenaline-fueled spirit of biking with the artistry of brewing to create a limited-edition craft beer.

Drawing from Norse mythology, the name Valkyrie symbolizes warrior women who led the brave to victory. That essence of resilience, autonomy, and camaraderie resonates with She for Society, a collective of women riders championing social causes. The collaboration, therefore, is not only a brewing innovation but also a cultural statement.

The launch event began with 35 riders completing a 2 km circuit before making their grand entry into Ironhill Bengaluru. Greeted with roaring engines and undeniable energy, the bikers were given an immersive tour of the brewhouse, moving through fermenters, mash tuns, and copper kettles. The highlight of the day was a rare “grain-to-glass” session, where the riders joined the Ironhill brewing team to shape the first notes of Valkyrie Brew themselves.

“At Ironhill, we’ve always believed beer is more than a drink…it’s an experience,” said Teja Chekuri, Managing Partner of Ironhill India. “Project Valkyrie is about rewriting the script. This isn’t just a beer launch; it’s a story of collaboration and courage. Brewed by women, for everyone, Valkyrie is a testament to innovation and inclusivity in the brewing industry. The strength and individuality of these riders remind us to keep pushing boundaries, both in craft and culture.”

Harshini Devatha, founder and lead rider of She for Society, also shared her thoughts: “Every ride we take has a purpose beyond the road. With Project Valkyrie, we’re not only celebrating the freedom of riding and the craft of brewing but also driving awareness for our mission, which focuses on raising funds to support education in rural communities. Partnering with Ironhill allows us to amplify that cause while showing that women riders are a force of resilience, courage, and change.”

The day concluded with a specially curated lunch where dishes were paired with Ironhill’s signature ales, emphasizing the brand’s philosophy of crafting flavor journeys rather than just serving pints.

The final unveiling of Valkyrie Brew is scheduled later this month, marking its entry as a crafted legend in Ironhill’s portfolio. For now, enthusiasts can experience the brew at Ironhill Bengaluru, located at Sy no 90, 7 & 90/8, Outer Ring Rd, beside Radisson Blu, Marathahalli Village, Bengaluru.