Amrut Distilleries has achieved a significant global milestone as its flagship product, Amrut’s XXX Classic Rum, has been awarded The Spirits Business Rum Brand Champion 2026, one of the highest recognitions in the international spirits industry.

The recognition highlights the remarkable journey of a brand that has earned the trust of consumers for more than six decades. First introduced in 1960, Amrut’s XXX Classic Rum has grown into one of the world's leading rum brands, recording sales of approximately 1.7 million nine-litre cases and moving closer to the prestigious two-million-case mark.

The award also underscores the importance of consumer loyalty in building enduring brands. In the spirits industry, a millionaire brand refers to one that sells more than one million nine-litre cases annually, a distinction achieved by only a select group of global brands. Amrut Distilleries currently boasts three millionaire brands within its portfolio, placing the company among an elite group of international spirits producers.

The Spirits Business Rum Brand Champion title recognizes both commercial success and long-term consumer relevance. For Amrut’s XXX Classic Rum, the honour reflects decades of consistent quality, widespread consumer acceptance, and a strong emotional connection with generations of drinkers.

While Amrut Distilleries has gained worldwide recognition for its award-winning Indian single malts and premium spirits portfolio, the company’s foundation remains rooted in creating accessible and high-quality products for a broad consumer base. Amrut’s XXX Classic Rum continues to embody that philosophy through its enduring popularity and market performance.

Commenting on the achievement, Rakshit N. Jagdale, Managing Director of Amrut Distilleries, said, “This honour is particularly special because it celebrates a brand that has been embraced by consumers for more than six decades. Amrut’s XXX Classic Rum has become a part of countless celebrations and memories across generations. Reaching 1.73 million cases and being recognized as The Spirits Business Rum Brand Champion 2026 is a reflection of the immense love, loyalty, and trust our consumers have shown us over the years.”

He further dedicated the achievement to the brand’s consumers, partners, employees, and stakeholders who have contributed to its long-standing success.

Founded in 1948 in Bengaluru by the late Radhakrishna Jagdale, Amrut Distilleries has evolved into one of India’s most respected spirits manufacturers. The company achieved international acclaim with the launch of Amrut Fusion, which helped place Indian single malt whisky on the global map and established Amrut as a pioneer in premium Indian spirits.

The latest recognition for Amrut’s XXX Classic Rum further strengthens the company’s reputation as a producer capable of delivering both globally acclaimed premium products and mass-market consumer favourites. As the brand continues its growth trajectory, the award serves as a testament to its enduring legacy and strong position within the global rum industry.

Mumbai’s brunch scene has gained a vibrant new addition with the launch of Amaru’s Sunday Brunch, an immersive dining experience that combines the bold flavours of Asia and Peru with live entertainment, handcrafted beverages, and interactive culinary experiences.

Designed as a leisurely weekend affair, the brunch brings together flavourful cuisine, refreshing cocktails, live music, and social dining in a setting created for long conversations and indulgent afternoons. Inspired by the culinary traditions of Asia and Peru, the menu celebrates vibrant ingredients, bold flavours, and contemporary presentations that encourage guests to explore a diverse range of tastes.

Adding to the experience is a live DJ playing commercial music throughout the afternoon, creating an energetic atmosphere that seamlessly complements the food and beverage offerings. The combination of music, cocktails, and curated culinary experiences transforms the brunch into an occasion that extends beyond a traditional dining experience.

A key highlight of the brunch is its rotating live culinary stations, which alternate every weekend. One weekend features a dedicated ceviche station showcasing fresh seafood preparations and bright Peruvian flavours, while the next introduces a live okonomiyaki counter where chefs prepare Japanese savoury pancakes to order. These interactive elements allow guests to engage directly with the culinary process while enjoying freshly prepared dishes.

The menu includes a variety of signature creations that reflect the restaurant’s Asian-Peruvian influence. Among the standout offerings is the California Explosion sushi roll, featuring crab meat and tobiko, alongside the popular Rock Shrimp, known for its crisp texture and bold flavours. Guests can also enjoy the refreshing Salmon Carpaccio served with ponzu sauce and wakame, bringing together delicate seafood flavours with Japanese-inspired elements.

For those looking for heartier options, the brunch presents a selection of signature mains. Highlights include the rich and flavourful Amaru Curry infused with Malaysian coconut flavours, comforting Yaki Noodles, and the bold Chilli Drop Chicken, each crafted to deliver a memorable dining experience.

Complementing the food is a carefully curated beverage programme featuring handcrafted cocktails, alongside a fresh juice counter offering refreshing alternatives throughout the afternoon. Guests can also indulge in a lavish live dessert bar showcasing a variety of sweet creations that add a celebratory finish to the meal.

The experience is designed to evolve naturally through the day, allowing guests to transition from brunch into an extended afternoon of socialising, dining, and entertainment. Whether gathering with friends, celebrating a special occasion, or simply enjoying a relaxed weekend outing, Amaru’s Sunday Brunch offers a destination where food, music, and hospitality come together effortlessly.

By blending interactive dining, globally inspired flavours, and a lively social atmosphere, Amaru continues to strengthen its position as a destination for experiential dining in Mumbai.

Event Details:

What: Sunday Brunch at Amaru

Where: Amaru

Olivia Creamery, the Kolkata-based artisanal ice cream brand founded by Malika Chawla Batra and Srishti Chawla, has entered the Delhi NCR market, marking its first expansion beyond Kolkata. Known for its handcrafted small-batch ice creams, the brand is now serving customers across Delhi NCR through direct ordering and its website.

Since its launch in 2021, Olivia Creamery has built a strong presence in Kolkata’s premium dessert segment by focusing on quality ingredients, thoughtful craftsmanship and distinctive flavour profiles. The brand’s ice creams are prepared in limited batches using seasonal fruits, premium chocolate, fine cocoa, carefully sourced dairy products and natural ingredients.

Its menu features a mix of classic favourites and innovative creations inspired by travel experiences, personal memories and culinary influences. Alongside its signature offerings, the brand also provides sugar-free and vegan options, as well as luxury ice cream gifting hampers designed to meet evolving consumer preferences.

Over the years, Olivia Creamery has developed a loyal customer base in Kolkata by positioning itself within the premium artisanal category rather than the mass-market dessert segment. The brand’s #LoveAtFirstBite philosophy reflects its focus on creating memorable flavour experiences that leave a lasting impression from the very first spoonful.

Speaking about the expansion, Co-Founder and Head Chef Malika Chawla Batra said, “Olivia Creamery started with a simple intent: to create ice creams that people remember not just for taste, but for feeling. Many of our flavours come from lived experiences, whether something we tasted while travelling, a childhood favourite, or a moment tied to a place or memory. Kolkata gave us the space to build that language slowly and honestly.”

Co-Founder Srishti Chawla said the move into Delhi NCR represents a natural progression for the brand. “We’ve always believed that ice cream is not just a product, it’s an emotion-led category. Delhi NCR has a mature and evolving sweet treats culture, where consumers are actively seeking authenticity, craftsmanship, and brands with a point of view. We see strong alignment with that mindset,” she said.

The expansion comes at a time when India’s premium ice cream segment is witnessing growing demand for artisanal products, clean-label offerings and experience-driven indulgence. Olivia Creamery aims to cater to this evolving market with its emphasis on small-batch production, ingredient integrity and carefully curated flavours.

Founded in Kolkata in 2021, the brand is recognised for its artisanal ice creams, luxury gifting hampers and inclusive offerings such as vegan and sugar-free options. Customers across Delhi NCR can now access the brand’s products with delivery available in approximately four hours.