ISKCON Dwarka Teams Up with Adani Group for Kumbh Mela 2025 Services

ISKCON Dwarka Teams Up with Adani Group for Kumbh Mela 2025 Services

By Manu Vardhan Kannan

Published on January 10, 2025

ISKCON Dwarka, in partnership with the Adani Group, has announced a series of initiatives to enhance the experience of pilgrims at the Kumbh Mela 2025. These initiatives are designed to cater to the needs of millions of attendees, focusing on meal distribution, transportation assistance, and spiritual engagement.

A major highlight of the collaboration is the provision of 2 lakh meals daily during the sacred Amrit Snan days, when pilgrims gather to take holy dips in the Ganga. Sponsored by the Adani Group, this service will operate for three days around each Amrit Snan. Additionally, ISKCON will distribute 60,000 meals daily throughout the Mela, including 18,000 meals specifically for sanitation workers ensuring cleanliness and safety at the event.

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To facilitate mobility within the Kumbh Mela grounds, the Adani Group is sponsoring golf cart services for elderly pilgrims, differently-abled individuals, and mothers with children. They are also providing meals for the drivers and conductors of electric buses that transport over 1 lakh pilgrims daily.

The spiritual aspect of the event will be enriched by the ISKCON Kumbh Team, led by Sanaka Sanatana Prabhu. Accommodations for 3,000 devotees have been arranged, where attendees can participate in kirtans, devotional dances, and enlightening discourses.

Another unique feature is the Bullock Cart Sankirtan, a vibrant daily procession where devotees chant the Hare Krishna Mahamantra and play traditional instruments. This procession will move through the Kumbh grounds, encouraging pilgrims to join in the chanting and dancing.

Shri Gaur Prabhu, Vice President of ISKCON Dwarka, remarked, “Serving pilgrims during the Amrit Snan days reflects ISKCON’s mission of compassion and devotion. With Adani’s support and the ISKCON Kumbh Team, we aim to ensure a spiritually uplifting experience for attendees.”


Garden Café Ushers in the New Year with Festive Vibes in Kolkata

Garden Café Ushers in the New Year with Festive Vibes in Kolkata

By Hariharan U

Published on January 1, 2026

Garden Café is set to ring in the New Year with festive cheer, comforting flavours and a welcoming ambience across its outlets in Kolkata. As 2026 begins, the café invites families, friends and food lovers to celebrate fresh beginnings in a space filled with warmth, laughter and togetherness.

Adding a special touch to the season, Garden Café Alipore is also celebrating a milestone. The outlet steps into its second year of operations, making this New Year particularly meaningful for both the team and its loyal patrons.

To mark the occasion, Garden Café has curated a New Year menu that brings together crowd-favourite comfort food and much-loved classics. Guests can enjoy popular offerings such as Garlic Cheese Pizza and Mushroom Cheese Pizza, alongside signature South Indian favourites including Mysore Dosa, Cheese Butter Masala Dosa, Podi Dosa, Thatte Idli, Finger Fried Idli, and freshly prepared hot Vada.

Keeping the winter season in mind, the café is also serving a selection of comforting beverages. The menu features rich Hot Chocolate, aromatic farm-fresh Filter Coffee, and a refreshing Raspberry Lime Mojito, offering something for every mood and moment.

With festive décor, a relaxed atmosphere and a menu designed to suit every palate, Garden Café promises a heart-warming New Year celebration where food, family and shared moments take centre stage.

Speaking about the celebrations, Mr. Sandip Nowlakha, Owner of Garden Café, said, "The New Year is about fresh starts, gratitude and celebrating the journey so far. As Garden Café Alipore completes a year, we are thankful for the love and support from our guests. We look forward to welcoming everyone to celebrate the New Year with comforting food, warm hospitality and many more memories to come."

About Garden Café

Garden Café is one of Kolkata’s oldest and most loved cafés, blending tradition and creativity in every dish. Established in 1968 and reimagined by Sandip Nowlakha in 1981, the café was among the first in the city to introduce pizza, using a cherished family recipe that continues to win hearts.

Since 1982, Garden Café has been known for offering 108 varieties of dosa, each with its own unique flavour. The café’s welcoming and inclusive ambience is designed to make everyone feel at home, featuring serene, no-frills interiors, a transparent open kitchen, and rotating art exhibits that showcase Kolkata’s heritage.

Rooted in tradition and warmth, Garden Café continues to offer thoughtfully curated dining experiences that celebrate comfort, culture and community.


Start the New Year Right with These Party-Perfect Beers for Every Celebration

Start the New Year Right with These Party-Perfect Beers for Every Celebration

By Manu Vardhan Kannan

Published on December 31, 2025

Starting the New Year on a refreshing note often begins with what’s stocked behind the bar. A good beer not only keeps the celebration flowing but also sets the mood for easy conversations, lively toasts and long nights with friends. From trusted classics to contemporary favourites, these party-perfect beers are ideal for welcoming the New Year with great taste and effortless sipping.

Kingfisher remains a timeless choice for New Year celebrations. A familiar presence at parties for decades, the brand offers something for every preference. From the smooth Kingfisher Premium to the bold Strong and the refined Ultra, it continues to be a dependable crowd-pleaser. Its consistent taste, wide availability and easy drinkability make it a must-have for celebrations that stretch from the first toast to the final countdown.

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For those planning a stylish and high-energy New Year party, Budweiser fits right in. Known for its crisp taste and global appeal, it brings a premium edge to house parties. While the classic Budweiser offers smooth and easy sipping, Budweiser Magnum adds a stronger punch for those who prefer bolder pours. Sleek, refreshing and modern, it complements chic party settings effortlessly.

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Adding a relaxed twist to the celebrations, Carib Beer is perfect for hosts looking to try something different. With its crisp lager profile and balanced flavour, it’s light enough for extended gatherings yet distinctive enough to stand out. Its Caribbean roots lend a laid-back charm, making it ideal for calm, conversation-led New Year evenings.

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Energetic and youthful, Tuborg is made for loud music, dance floors and countdown moments. Tuborg Green works well for long hours of sipping, while Tuborg Strong adds extra intensity for seasoned beer drinkers. Its vibrant branding and punchy taste resonate with carefree celebrations that go well into the night.

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For modern hosts and craft-curious drinkers, Bira 91 brings a contemporary touch to New Year gatherings. Offering everything from lighter wheat beers to stronger, hoppier options, it caters to evolving tastes. Its smooth texture, balanced flavours and urban appeal make it a popular choice for intimate house parties and stylish get-togethers.

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Whether the New Year is welcomed with a glamorous countdown or a cosy gathering among close friends, these beer brands help set the tone for a memorable start. With the right picks on hand, every sip becomes part of a celebration worth remembering.


McDonald’s India – North and East Turns Print Advertising into an AR-Powered Experience

McDonald’s India – North and East Turns Print Advertising into an AR-Powered Experience

By Hari Haran

Published on December 30, 2025

McDonald’s India – North and East, operated by Connaught Plaza Restaurants Pvt. Ltd. (CPRL), has taken a fresh approach to print advertising with its latest Signature Burger campaign, turning a traditional newspaper ad into an immersive, AR-led experience. Designed to be experienced, felt, and shared, the campaign brings the layers, textures, and indulgence of the Signature burgers to life, reflecting McDonald’s entry into India’s evolving flavour-flex era.

By scanning the print ad using a smartphone, consumers can watch the Signature burgers rise off the page in rich animated detail. The AR experience highlights the layers, textures, and mouthfeel of the burgers, making print advertising more than just visual. It creates a sensory moment that builds real hunger cravings, transforming a static format into something interactive and engaging.

This innovation repositions print as an active brand touchpoint rather than a passive medium. By combining technology with storytelling, McDonald’s has set a new benchmark for how legacy media can be refreshed and made relevant for modern audiences. The campaign underlines the brand’s focus on pushing creative boundaries while delivering immersive experiences at scale.

The New Signature Collection features two indulgent offerings. The Cheesy Mushroom burger, brings together a rich, cheesy mushroom patty with savoury Italian sauce, tangy gherkins, and crisp lettuce, all layered inside a protein bun for a balanced and satisfying bite. The Cheesy Chicken burger, features a flame-grilled chicken patty paired with a juicy egg patty, tangy habanero sauce, crisp gherkins, and crunchy lettuce, creating a multi-layered flavour experience.

Staying true to McDonald’s ‘Proudly Indian’ commitment, all key ingredients, including lettuce, mushrooms, chicken, and eggs, are sourced from trusted Indian suppliers. This approach supports local farmers and partners while ensuring freshness and flavours that align with Indian taste preferences.

By blending AR technology with indulgent food storytelling, the campaign reimagines how consumers engage with food launches, making the Signature Collection an experience that connects both visually and emotionally. With this initiative, McDonald’s continues to reinforce its focus on innovation, quality, and storytelling, delivering elevated, multi-sensorial brand experiences.

The New Signature Collection is now available across McDonald’s restaurants in North and East India, with options for dine-in, takeaway, drive-thru, and delivery through third-party aggregators.

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