Israel made a remarkable impact at BLTM 2025 by winning the Best Booth Decoration Award, reaffirming its strong position in India’s travel and MICE market. The pavilion, creatively inspired by Jerusalem’s Old City walls, Tel Aviv’s buzzing beaches, and the iconic Dead Sea, drew over 5,000 visitors and hosted more than 500 B2B meetings during the three-day showcase at the India International Convention Centre (IICC).

The inauguration was led by Galit Hoffman, Consul- Tourism Affairs for India, IMOT, in the presence of Shri Kapil Mishra, Hon’ble Minister for Tourism, NCT of Delhi, who applauded the pavilion’s energy and design.

Israel’s showcase at BLTM focused on positioning the country as a holistic destination. For the MICE segment, it highlighted advanced convention facilities, modern infrastructure, and tailor-made incentive itineraries. Destination weddings emerged as a key highlight, with Israel offering couples a blend of history, modernity, and natural beauty from Jerusalem’s heritage sites to beachside venues and desert landscapes. On the leisure side, the destination presented diverse options such as desert treks, skiing on Mount Hermon, floating in the Dead Sea, or enjoying Tel Aviv’s vibrant coastal life.

Adding to the momentum was the debut of Noah Tours, a leading Israeli DMC, which connected with corporates, wedding planners, and agents to promote customised experiences.

Speaking about the participation, Amruta Bangera, Director of Marketing, IMOT India, said, “BLTM gave us the opportunity to present Israel’s true breadth, as a destination that blends business with leisure, heritage with innovation, and snow with desert. For Indian travellers, Israel is not only efficient for events but also inspiring and unforgettable.”

Echoing this, Galit Hoffman noted, “India and Israel share strong and long-standing ties, and tourism plays an important role in strengthening those bonds. With India as Israel’s top Asian market and ranking 11th globally, we see tremendous potential in deepening our cooperation through MICE, destination weddings, and strategic partnerships that connect people and economies.”

With this recognition, Israel has not only showcased its creativity but also reinforced its position as a dynamic and versatile travel destination for the Indian market.