Isthara Multi-Brand Diner Opens New Outlet in Gujarat

Isthara Multi-Brand Diner Opens New Outlet in Gujarat

By Author

Published on March 1, 2024

Isthara, a leading multi-brand diner in India, has announced the grand opening of its latest establishment in Bharuch, Gujarat. This marks a significant milestone as it represents the 50th diner under Isthara's management across the country. Founded in 2017 by Gilbert James and Krishna Kumar Vijayan, Isthara has rapidly established itself as a prominent player in the hospitality sector.

The inauguration of the Bharuch outlet reflects Isthara's commitment to expansive growth and excellence in service delivery. Vijayan Krishna Kumar, CEO and Co-founder of Isthara, expressed immense pride in this achievement, emphasizing the brand's dedication to providing patrons with a seamless dining experience characterized by quality, convenience, and operational efficiency.

Functioning as a technology hub and collaborator for various brands, Isthara has enabled its partnered restaurants to secure optimal locations in key areas, thereby accessing a wide customer demographic. With its presence in over 13 states, Isthara aims to further expand its footprint by launching 75 food courts by the first quarter of 2024.

Multi-brand diners like Isthara play a vital role in India's diverse culinary landscape, offering a wide range of cuisines that celebrate the country's rich culinary heritage. Moreover, Isthara prioritizes technology integration to enhance logistical and safety operations, ensuring a seamless experience for both customers and vendors.

In addition to culinary delights, Isthara's outlets adhere to the highest standards of cleanliness and sanitation, equipped with state-of-the-art facilities to guarantee excellence at every touchpoint. The launch of the 50th multi-brand diner solidifies Isthara's position as an industry trailblazer, setting new benchmarks for quality and innovation.

As Isthara ventures into Gujarat as part of its nationwide expansion, it continues to embody its core values of excellence, innovation, and customer satisfaction, promising an unparalleled dining experience for patrons across the country.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.