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By Manu Vardhan Kannan
Published on May 14, 2026
ITC Candyman has unveiled a new film for Candyman Fruitee Fun Soft Chews, bringing back its iconic ‘Kuch Bhi Karega for Candyman!’ campaign. The campaign puts the spotlight on the brand’s differentiated soft, easy-to-chew, fruity product format, moving beyond traditional hard boiled candies to deliver a more playful, imagination-led confectionery experience for young consumers.
The film, conceptualised by Ulka, unfolds around a truck carrying Candyman Fruitee Fun Soft Chews that is interrupted by kangaroo ‘toll keepers’ demanding Candyman in exchange for passage. What follows is a whimsical chain of surreal twists, culminating in a fun reveal that highlights the irresistible appeal of Candyman Fruitee Fun Soft Chews while bringing alive the brand’s core proposition.
The film closes with the brand sign-off: “Candyman Fruitee Fun - Chewy, Juicy, Fruity Fun. Kuch Bhi Karega for Candyman.”
Talking about the campaign, Subash Balar, Vice President and Business Head – Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC Ltd said, “While the confectionery category in India continues to be largely taste-led, we are seeing a growing importance of experience, especially among younger consumers. With this new film for Candyman Fruity Fun Soft Chews, we wanted to bring alive the brand’s playful world through a narrative that is imaginative, interactive, and rooted in fun. The campaign builds on our ‘Kuch Bhi Karega for Candyman!’ proposition, using storytelling to deepen engagement and make the brand more relatable for kids.”
Rakesh Menon, Chief Creative Officer, Ulka, “With Candyman Fruitee Fun Soft Chews, we wanted to build a world where imagination takes over reality. The idea was to create a narrative that feels unpredictable, playful, and full of delightful twists, much like the product itself."
With this launch, ITC Foods addresses a broader behavioural shift in confectionery, from being purely taste-led to increasingly experience-led. Designed with a soft, chewy texture, alongside vibrant fruit flavours and a visually playful format, the product delivers a more engaging and accessible experience for children, encouraging interactive, imagination-led consumption in a category traditionally dominated by hard candy formats.
As newer formats gain traction, ITC Foods continues to invest in format innovation within confectionery, expanding Candyman’s portfolio to align with evolving consumer expectations. Candyman Fruitee Fun Soft Chews is a strong reflection of this strategy, building future-ready confectionery experiences that combine product innovation with compelling creative storytelling.
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Published on June 3, 2026
Loya Bar is bringing together music, flavour, and creativity through its distinctive S.P.I.C.E cocktail philosophy. Designed to create a multi-sensory experience, the concept connects food, beverages, and music, transforming cocktails into stories that guests can explore through taste.
The philosophy is built around five musical elements: Scale, Pitch, Instrumentation, Chords, and Expression. Each cocktail on the menu reflects one of these elements, resulting in a collection of drinks that celebrate craftsmanship, innovation, and flavour in equal measure.
One of the standout creations under this philosophy is the Malwa Highball, inspired by the concept of Scale. In music, an octave is formed by eight notes that work together in harmony. Reflecting this idea, the cocktail is crafted using eight carefully selected ingredients that complement one another.
The Malwa Highball combines aged rum, Campari, kinnow cordial, banana-mint seltzer, and fresh mint to create a refreshing and layered drink. Each sip reveals different notes and flavours, offering an experience similar to listening to a carefully composed musical piece.
Another notable cocktail is Kafuli, which draws inspiration from the musical element of Pitch. Just as pitch defines whether a note sounds high and bright or low and deep, this cocktail explores flavour through contrast and depth.
Kafuli is crafted using ghee-washed rum, spinach cordial, and brine, resulting in a savoury and distinctive drink. The cocktail highlights Loya Bar's ingredient-focused approach while delivering a rich and unexpected flavour profile.
Through creations such as the Malwa Highball and Kafuli, Loya Bar continues to push the boundaries of mixology by translating musical concepts into memorable drinking experiences. The S.P.I.C.E philosophy offers guests a fresh perspective on cocktails, where every drink tells a story through flavour, creativity, and craftsmanship.
By Hariharan U
Published on June 2, 2026
Mumbai’s hospitality and nightlife landscape has welcomed a new entrant with the launch of Belmarose, an upscale dining and entertainment destination located within Sahara Star. Designed as a venue that seamlessly transitions from refined dining to energetic nightlife, Belmarose combines elevated cuisine, signature cocktails, and immersive experiences under one roof.
Inspired by the Italian word “Bella,” meaning beautiful, the name Belmarose embodies elegance, romance, and memorable experiences. The concept has been carefully crafted to create a destination where guests can enjoy sophisticated dining before immersing themselves in a vibrant after-hours atmosphere.
Spread across approximately 5,000 square feet with a seating capacity of around 120 guests, the venue features interiors influenced by European and Roman aesthetics. Maroon velvet seating, premium leather finishes, artistic accents, and warm ambient lighting come together to create a luxurious yet intimate setting that complements the venue’s evolving day-to-night experience.
The culinary programme is led by Chef Sunil Pandey, who has curated a menu that blends European and Asian inspirations while focusing on contemporary techniques, balanced flavours, and refined presentation. According to Chef Pandey, the menu has been designed to create memorable dining experiences through dishes that combine indulgence with culinary craftsmanship.
Signature offerings include Smoked Chicken Caesar Croquettes, Enoki Mushroom Roll, Stuffed Zucchini Flower, Rosette Ravioli, and Lobster in XO Sauce. Each dish showcases a combination of global influences and thoughtful execution, reflecting the restaurant’s modern culinary approach.
Complementing the food experience is an innovative cocktail programme curated by in-house mixologists Roshan and Hardik. The cocktail menu features signature creations such as Pandan Bloom, Flora Blanca, Mango Inferno, Palantine Fig, and Ignis Roma, each crafted to balance creativity, presentation, and layered flavour profiles.
As the evening progresses, Belmarose transforms into a lively nightlife destination featuring curated music experiences, performances by international artists, and a dynamic social atmosphere designed to extend the guest experience beyond dinner service.
Sharing his vision for the venture, entrepreneur Rajjeet Chandra said that the most rewarding aspect of building a business is transforming a vision into something meaningful that resonates with people. He added that creating opportunities, evolving continuously, and building a lasting legacy remain key motivations behind the project.
With its combination of design-led interiors, globally inspired cuisine, innovative beverages, and nightlife programming, Belmarose aims to establish itself as a premier destination for dining, socialising, and entertainment in Mumbai.
The Hari Hong Kong is set to celebrate Father’s Day with an array of specially curated culinary experiences across its signature dining venues, offering guests a weekend of indulgent brunches, refined set dinners, and elegant afternoon tea experiences.
Taking place across June 20 and June 21, the celebrations will span the hotel’s acclaimed restaurants and social spaces, providing diners with diverse culinary options inspired by Italian and Japanese cuisines.
At Lucciola, the hotel’s Italian restaurant, guests can enjoy a Father’s Day Brunch featuring an authentic Italian spread, including homemade porchetta roast and a selection of traditional specialties. Signature dishes include braised veal ossobuco served with saffron risotto, while dessert offerings are presented from a dedicated trolley featuring favorites such as the restaurant’s signature tiramisu.
For dinner, Lucciola will offer a specially curated Father’s Day set menu featuring premium selections including USDA prime rib eye steak and roasted barramundi fillet. The experience concludes with desserts such as Bonet, prepared with gianduja chocolate, amaretti, whipped cream, and rum caramel.
Meanwhile, Zoku, The Hari Hong Kong’s contemporary Japanese dining destination, will present a Father’s Day Brunch showcasing a premium seasonal sashimi platter, assorted skewers and rolls, alongside signature main courses including Spanish mackerel with sake lees sauce. Guests seeking a more elevated experience can also opt for an A-4 Miyazaki Wagyu upgrade.
Zoku’s ‘Discovering Zoku’ Father’s Day set dinner will feature a selection of the restaurant’s signature dishes, including salmon tataki with smoked herring caviar and coconut ponzu, wagyu rolls, prawn gyoza, and chargrilled lamb chop accompanied by black garlic sauce.
Both Lucciola and Zoku will offer brunch experiences starting from HKD 628 per person and HKD 488 per child. The brunch packages include 90 minutes of free-flow red, white, and sparkling wines, along with sparkling and still water, juices, soft drinks, coffee, and tea. Additional upgrades featuring Perrier-Jouët Grand Brut Champagne and premium sake selections will also be available.
Completing the celebrations, The Lounge and The Terrace will host The Hari Afternoon Tea between 3:00 pm and 5:00 pm. Guests can also enjoy a specially crafted Father’s Day Chocolate Stout dessert, combining dark chocolate, stout beer, and whipped cream to create a rich and indulgent finish to the occasion.
Through these thoughtfully designed dining experiences, The Hari Hong Kong aims to offer families and guests memorable moments while celebrating Father’s Day in an atmosphere that combines culinary excellence with warm hospitality.
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