ITC Candyman Introduces Soft Chews with New Digital Campaign

By Manu Vardhan Kannan

Published on May 14, 2026

ITC Candyman has unveiled a new film for Candyman Fruitee Fun Soft Chews, bringing back its iconic ‘Kuch Bhi Karega for Candyman!’ campaign. The campaign puts the spotlight on the brand’s differentiated soft, easy-to-chew, fruity product format, moving beyond traditional hard boiled candies to deliver a more playful, imagination-led confectionery experience for young consumers.

The film, conceptualised by Ulka, unfolds around a truck carrying Candyman Fruitee Fun Soft Chews that is interrupted by kangaroo ‘toll keepers’ demanding Candyman in exchange for passage. What follows is a whimsical chain of surreal twists, culminating in a fun reveal that highlights the irresistible appeal of Candyman Fruitee Fun Soft Chews while bringing alive the brand’s core proposition.

The film closes with the brand sign-off: “Candyman Fruitee Fun - Chewy, Juicy, Fruity Fun. Kuch Bhi Karega for Candyman.”

Talking about the campaign, Subash Balar, Vice President and Business Head – Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC Ltd said, “While the confectionery category in India continues to be largely taste-led, we are seeing a growing importance of experience, especially among younger consumers. With this new film for Candyman Fruity Fun Soft Chews, we wanted to bring alive the brand’s playful world through a narrative that is imaginative, interactive, and rooted in fun. The campaign builds on our ‘Kuch Bhi Karega for Candyman!’ proposition, using storytelling to deepen engagement and make the brand more relatable for kids.”

Rakesh Menon, Chief Creative Officer, Ulka, “With Candyman Fruitee Fun Soft Chews, we wanted to build a world where imagination takes over reality. The idea was to create a narrative that feels unpredictable, playful, and full of delightful twists, much like the product itself."

With this launch, ITC Foods addresses a broader behavioural shift in confectionery, from being purely taste-led to increasingly experience-led. Designed with a soft, chewy texture, alongside vibrant fruit flavours and a visually playful format, the product delivers a more engaging and accessible experience for children, encouraging interactive, imagination-led consumption in a category traditionally dominated by hard candy formats.

As newer formats gain traction, ITC Foods continues to invest in format innovation within confectionery, expanding Candyman’s portfolio to align with evolving consumer expectations. Candyman Fruitee Fun Soft Chews is a strong reflection of this strategy, building future-ready confectionery experiences that combine product innovation with compelling creative storytelling.

 


The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

By Hariharan U

Published on August 23, 2026

The Orchid Chandigarh is inviting guests to celebrate Rakshabandhan with an authentic South Indian festive dining experience at South of Vindhyas on August 28, bringing together regional flavours, family traditions and warm hospitality.

The specially curated experience is designed for families looking to mark the occasion over a festive meal, with a menu inspired by the rich culinary traditions of South India.

Guests can choose between thoughtfully curated vegetarian and non-vegetarian meals, featuring classic South Indian delicacies prepared using authentic recipes and time-honoured cooking techniques. The menus are designed to offer a wholesome dining experience while showcasing the distinctive flavours of the region.

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Whether celebrating the bond between siblings, gathering with family or simply enjoying a festive meal, the Rakshabandhan offering at South of Vindhyas provides an opportunity to mark the occasion through food and togetherness.

The experience reflects the restaurant’s focus on bringing authentic regional cuisine to Chandigarh while creating memorable occasions for guests. With traditional flavours and the hospitality associated with The Orchid Chandigarh, the festive meal aims to make Rakshabandhan a special culinary celebration.

Event Details:

What: Rakshabandhan Festive Meal
Venue: South of Vindhyas, The Orchid Chandigarh
Date: August 28, 2026
Contact: +91 9056784618 / +91 9056784619 / +91 9056784617


Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

By Hariharan U

Published on August 22, 2026

This August, Opus at Four Seasons Hotel Mumbai is bringing a warm and comforting Chinese dining experience to the city with Hot-Pot: The Comfort of Togetherness, running from 17–30 August.

The experience offers guests a choice of three broths, Sichuan, Asian Mushroom and Tomato Stock. These can be paired with a selection of vegetables, meats, seafood and noodles, giving diners the option to build a hot-pot meal to their liking.

Designed for sharing, the experience is well suited for Mumbai's monsoon season and offers a relaxed way to enjoy a meal with family and friends.

With its focus on warm broths, fresh ingredients and a shared dining format, Hot-Pot: The Comfort of Togetherness adds a seasonal option to Mumbai's August dining scene


Harajuku Bakehouse Brings Sweet Japanese Inspired Treats for Rakhi

Harajuku Bakehouse Brings Sweet Japanese Inspired Treats for Rakhi

By Manu Vardhan Kannan

Published on August 22, 2026

Rakhi gifting gets a sweeter and more playful touch this year with Harajuku Bakehouse at BKC, offering Japanese-inspired desserts that make for a fun surprise for siblings with a sweet tooth.

Known for its kawaii Japanese-inspired look, colourful bakes and picture-perfect treats, Harajuku Bakehouse brings together desserts that can be enjoyed as gifts or shared during a sibling outing.

For those looking to try something different, the menu features Bento Cakes in chocolate, vanilla and rainbow flavours, along with the soft and jiggly Japanese Cotton Cheesecake and the eye-catching Mt. Fuji Tiramisu.

Smaller treats are also available, including Nutella Dorayaki and Japanese Nama Chocolate Fudge Brownies, offering easy gifting options for siblings who enjoy trying new desserts.

The experience goes beyond desserts, with Harajuku Bakehouse also offering a selection of matcha, hojicha and boba drinks. Guests can choose from Iced Strawberry Matcha, Hojicha Lattes, Tiger Brown Sugar Milk Tea and Iced Boba Matcha, making it easy to turn a Rakhi dessert stop into a complete sibling date.

With its colourful setting and playful presentation, Harajuku Bakehouse offers a different take on Rakhi gifting. Whether it is a cute cake to share or a selection of desserts and drinks to explore together, the Bakehouse gives siblings another reason to spend time together this Rakhi.

This Rakhi, instead of going with the usual mithai or chocolates, siblings can explore Harajuku Bakehouse’s Japanese-inspired desserts and add something new and sweet to the celebrations.

Rakhi Gifting Details:

  • What: Rakshabandhan Dessert Gifting from Harajuku Bakehouse
  • Where: Harajuku Bakehouse, BKC, Mumbai
  • When: Available now | 10 AM - 10 PM.

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