Fabelle Chocolates, ITC’s luxury chocolate brand, has unveiled its new 64% Ghana-Origin Dark Chocolate range, further strengthening its premium chocolate portfolio in response to the growing demand for richer cocoa experiences and mindful indulgence among Indian consumers.

Crafted using premium Ghana-origin cocoa, known for its distinctive aroma and flavour depth, the new range reflects Fabelle’s focus on fine chocolate craftsmanship. The chocolates are developed using precise cocoa sourcing, ultra-fine particle size technology, and extended conching processes that enhance flavour, texture, and overall mouthfeel.

As consumer preferences continue to evolve, dark chocolate is increasingly becoming a preferred choice for those seeking refined and sophisticated indulgence. With this launch, Fabelle aims to offer a diverse collection of dark chocolate creations that celebrate cocoa while introducing unique flavour combinations.

The range includes Cranberry Noir, which combines rich dark chocolate with the gentle tartness of cranberries, and Orange Eclipse, which brings together cocoa and subtle citrus notes. For consumers seeking a more straightforward cocoa experience, the No Added Sugar Dark Chocolate Bar highlights the pure character of dark chocolate without added sugar.

Also featured in the collection is Dark Symphony, a box of 10 handcrafted pralines created with no added sugar. The assortment includes a carefully curated blend of almond, macadamia, pecan, hazelnut, and pistachio, offering a layered and indulgent tasting experience.

Commenting on the launch, Subash Balar, Business Head – Confectionery, Chocolates & Coffee, ITC Ltd., said,

“The modern Indian consumer is rethinking indulgence, seeking greater transparency, balance, and choice without giving up on experience. This is evident in the rapid growth of dark chocolate in India, which industry reports indicate has more than doubled over the past five years, outpacing traditional milk chocolate. Alongside this, demand for no added sugar options continues to rise. Through Fabelle, we are shaping a more refined chocolate culture that reflects how consumers want to indulge today.”

The new 64% Ghana-Origin Dark Chocolate range reflects Fabelle’s vision of elevating everyday indulgence through thoughtfully crafted products and premium ingredients. The collection will be available at Fabelle boutiques across select cities and through the brand’s online platform.