Nutella, the hazelnut cocoa spread from Ferrero, has partnered with celebrated Chef Ranveer Brar to bring a creative twist to Diwali traditions through a new digital film. The campaign introduces ‘Nutella Wali Rangoli’, an edible take on the traditional festive decoration that combines food, creativity and celebration.

In the film, Chef Ranveer Brar creates a rangoli using a crepe as the base, replacing traditional colours with creamy Nutella, fresh strawberries, Nutella petals and dry fruits. The concept gives the familiar festive tradition a delicious makeover, turning rangoli into something that can be enjoyed as well as admired.

The idea encourages consumers to use their favourite foods as a canvas for creativity. Along with crepes, everyday staples such as roti, bread and pancakes can be used to create edible rangoli designs. With no fixed recipe to follow, people can experiment with different toppings, colours and patterns to create designs that reflect their personal style and festive spirit.

Through this initiative, Nutella aims to make festive food preparation more playful and creative, giving families and individuals another way to celebrate Diwali. The concept combines a familiar tradition with ingredients that can be used to create personalised designs at home.

Nutella is also inviting consumers to create their own Nutella Wali Rangoli, photograph their creations and tag Nutella India for a chance to win exciting gift hampers. Participants can explore simple or elaborate designs, adding their own ideas to the festive activity.

Nutella is the hazelnut cocoa spread from Ferrero, one of the world's leading manufacturers of sweet, packaged products. With the Nutella Wali Rangoli campaign, the brand brings food and festive creativity together, offering consumers a new way to add flavour and imagination to their Diwali celebrations.

Haldiram's has rolled out an extensive digital-first campaign for Diwali 2026, bringing together Bollywood actors, regional cinema personalities, television stars, comedians, digital creators and an AI creator under the theme 'Haldiram's Se Bani Khaas Diwali'. The integrated campaign combines celebrity-led storytelling with quick-commerce partnerships, print advertising and outdoor promotions across key Indian markets.

The campaign marks an expansion in the scale and format of the brand's festive marketing, with a strategy aimed at connecting with consumers across different age groups, languages and regional markets. While social media and creator collaborations form the centre of the initiative, traditional media and digital commerce partnerships extend its reach beyond online content.

A Digital-First Campaign Across Entertainment and Creator Formats

The campaign features personalities from film and OTT, including Shruti Haasan, Rana Daggubati, Sreeleela, Neha Dhupia, Angad Bedi, Rohit Saraf, Malavika Mohanan and Shriya Pilgaonkar.

The television line-up includes Ankita Lokhande, Vicky Jain, Divyanka Tripathi and Mahima Makwana, alongside filmmaker and choreographer Farah Khan, celebrity chef Sanjeev Kapoor and actor-comedian Aparshakti Khurana.

Regional relevance is another focus, with Rana Daggubati, Sreeleela, Shruti Haasan and Malavika Mohanan among the personalities featured in content aimed at audiences across southern India.

Moving beyond conventional celebrity endorsements, Haldiram's has also collaborated with digital entertainers Purav Jha and Aaditya Kulshreshth (Kullu), along with content creator Rida Tharana. The campaign further explores AI-led storytelling through a collaboration with AI creator Sardar Jappu Singh.

Multiple celebrity and creator-led videos are being distributed across Instagram and YouTube, allowing the brand to use different storytelling styles and content formats to reach online audiences.

Quick Commerce Takes Festive Marketing Closer to Consumers

Extending its digital-first strategy from content to commerce, Haldiram's has partnered with Blinkit and Zepto for festive campaigns that combine Diwali messaging with the convenience of quick delivery.

The Blinkit collaboration uses the thought, "Arrey, Diwali pe meetha kaun ginta hai? Diwali hai, Haldiram's toh banta hai!", drawing on the indulgence associated with festive celebrations.

With Zepto, the campaign follows the message "Iss Baar Mithai Kam Nahi Padne Denge". From November 6–8, 2026, consumers will receive complimentary mithai and gifts with every Zepto order as part of the promotion.

Haldiram's has also introduced a dedicated 'Haldiram's House of Sweets' destination on Blinkit, creating a focused storefront for consumers to discover and purchase festive favourites.

Together, the partnerships connect the campaign's festive storytelling with the point of purchase, making the brand's sweets, snacks and gifting products accessible through quick-commerce platforms.

Print and Outdoor Campaigns Across Key Markets

Complementing its digital activity, Haldiram's has rolled out print and outdoor advertising under the central campaign theme, 'Haldiram's Se Bani Khaas Diwali'.

Outdoor placements cover high-footfall locations across western and southern India, along with select locations in Delhi. The print campaign has appeared across publications including Bombay Times, Bangalore Times, Hyderabad Times, Chennai Times, Pune Times, Nashik Times, Maharashtra Times, Navbharat Times, Vijay Karnataka, Bangalore Mirror, Sakal, Eenadu and Dainik Bhaskar.

The multi-market approach brings together regional publications and outdoor visibility to reinforce the campaign across different consumer markets.

Bringing Tradition and Contemporary Marketing Together

Commenting on the campaign, Divya Batra, Vice President – Marketing, Haldiram's, said, "Haldiram's has always been an integral part of Diwali celebrations in Indian households. This year, we wanted to take that association to an entirely new level, both in terms of scale and how we connect with our consumers. Our approach has been digital-first, but more importantly, audience-first. We recognise that India doesn't consume content in one language, through one format or from one kind of personality."

She added that the brand's collaborations across Bollywood, regional cinema, television, comedy and digital content were intended to strengthen its regional connect while experimenting with newer formats and creator-led storytelling. She also highlighted the Blinkit and Zepto partnerships as a way to bring brand engagement closer to shopping convenience during the festive season.

With 'Haldiram's Se Bani Khaas Diwali', the brand has brought celebrity collaborations, regional storytelling, AI-led content and quick-commerce promotions together under one festive campaign. The initiative combines Haldiram's association with traditional Indian celebrations with contemporary digital marketing formats and changing consumer shopping habits.

About Haldiram's

Haldiram's is an Indian food brand with a portfolio spanning traditional sweets, namkeen, snacks, ready-to-eat foods and festive gifting products. With a presence across domestic and international markets, the company brings together traditional Indian food offerings and contemporary consumer experiences.

Garden Café is celebrating Diwali with festive food, special décor and community-focused initiatives across its outlets. The celebrations will feature photo corners, a limited-period combo offer and a special festive meal for underprivileged children, bringing the spirit of togetherness and sharing to the season.

Guests can enjoy the café’s popular South Indian dishes, including dosas, idlis, vadas and other specialities, in a festive setting designed for families and friends to come together over good food.

At the Garden Café outlet in Alipore, the traditional ritual of lighting a diya will receive a contemporary touch through a digital lamp-lighting experience. The initiative allows guests to take part in a festive tradition that represents hope, light and new beginnings.

The Newtown outlet will add to the celebrations with an exclusive selection of bakery delights available only at this location. The offerings include Coffee Bean, Toasted Milk & Dulce Brownie, Biscoff Cheesecake and New York-style Blueberry Cheesecake, bringing a sweet touch to the festive menu.

Beyond its food and festive experiences, Garden Café is also extending the celebrations to the community with a special meal for underprivileged children. The initiative reflects the importance of sharing happiness and spreading warmth during the festival.

Speaking about the celebrations, Sandip Nowlakha, Founder of Garden Café, said, “For us, Diwali is as much about sharing happiness as it is about celebrating. Through our festive offerings, we want guests to enjoy good food and make special memories. We also believe that festivals become more meaningful when we share our happiness with others and our special meal initiative is a small way of spreading the warmth and joy of Diwali beyond our cafés.”

With familiar South Indian favourites, exclusive bakery offerings and festive experiences, Garden Café aims to make Diwali a celebration of food, connection and generosity.