ITC Hotels Limited has expanded its boutique brand Storii with the signing of a new property in Kerala. The group announced definitive agreements with Silvercastle Holidays and Resorts (India) Private Limited for the 62-key Storii by ITC Hotels Wayanad Silverwoods, located alongside the scenic Banasura Sagar Dam in Wayanad.

Currently operating under another identity, the property will undergo extensive renovation before reopening under the Storii brand. This development marks the debut of Storii by ITC Hotels in Kerala, further strengthening the chain’s growing presence in the state. ITC Hotels now has a pipeline of three properties in Kerala.

Speaking about the expansion, Anil Chadha, Managing Director, ITC Hotels Limited, said,
“Kerala’s diverse landscapes and rich cultural heritage makes it a compelling destination for our loyalists. We are thrilled about our partnership with Silvercastle Holidays and Resorts and look forward to adding this experience to our Brand Storii’s portfolio.”

Adding to this, Benny John Kuppail, Managing Director of Silvercastle Holidays and Resorts (India) Private Limited, said,
“We are delighted to be the first hotel of the Storii by ITC Hotels brand in Kerala and believe this new identity will give us the opportunity to showcase our rich and diverse history and simultaneously set a new benchmark for a sustainable and eco-friendly hospitality footprint in the state.”

Storii by ITC Hotels is a collection of handpicked boutique properties catering to the evolving needs of global travellers. These premium-segment hotels are designed as intimate experiences at both popular and unexpected destinations.

With a portfolio of more than 140 hotels across 90 destinations and over 13,000 keys, ITC Hotels is among India’s leading luxury chains. Known for its philosophy of “Responsible Luxury,” the group integrates sustainability into its hospitality model. ITC Hotels is the world’s first chain to achieve 23 LEED Platinum certified hotels, along with pioneering LEED Zero Carbon and LEED Zero Water certifications.

The group operates under six distinct brands: ITC Hotel and Mementos in the luxury segment, Welcomhotel in the upper upscale space, Storii in the premium boutique category, Fortune in the mid-market to upscale space, and WelcomHeritage in the heritage leisure segment.