ITC Hotels Expands Storii Brand with New Signing in Wayanad

ITC Hotels Expands Storii Brand with New Signing in Wayanad

By Manu Vardhan Kannan

Published on August 28, 2025

ITC Hotels Limited has expanded its boutique brand Storii with the signing of a new property in Kerala. The group announced definitive agreements with Silvercastle Holidays and Resorts (India) Private Limited for the 62-key Storii by ITC Hotels Wayanad Silverwoods, located alongside the scenic Banasura Sagar Dam in Wayanad.

Currently operating under another identity, the property will undergo extensive renovation before reopening under the Storii brand. This development marks the debut of Storii by ITC Hotels in Kerala, further strengthening the chain’s growing presence in the state. ITC Hotels now has a pipeline of three properties in Kerala.

Speaking about the expansion, Anil Chadha, Managing Director, ITC Hotels Limited, said,
“Kerala’s diverse landscapes and rich cultural heritage makes it a compelling destination for our loyalists. We are thrilled about our partnership with Silvercastle Holidays and Resorts and look forward to adding this experience to our Brand Storii’s portfolio.”

Adding to this, Benny John Kuppail, Managing Director of Silvercastle Holidays and Resorts (India) Private Limited, said,
“We are delighted to be the first hotel of the Storii by ITC Hotels brand in Kerala and believe this new identity will give us the opportunity to showcase our rich and diverse history and simultaneously set a new benchmark for a sustainable and eco-friendly hospitality footprint in the state.”

Storii by ITC Hotels is a collection of handpicked boutique properties catering to the evolving needs of global travellers. These premium-segment hotels are designed as intimate experiences at both popular and unexpected destinations.

With a portfolio of more than 140 hotels across 90 destinations and over 13,000 keys, ITC Hotels is among India’s leading luxury chains. Known for its philosophy of “Responsible Luxury,” the group integrates sustainability into its hospitality model. ITC Hotels is the world’s first chain to achieve 23 LEED Platinum certified hotels, along with pioneering LEED Zero Carbon and LEED Zero Water certifications.

The group operates under six distinct brands: ITC Hotel and Mementos in the luxury segment, Welcomhotel in the upper upscale space, Storii in the premium boutique category, Fortune in the mid-market to upscale space, and WelcomHeritage in the heritage leisure segment.


Athulya Senior Care Participates in GERICON 2025 to Strengthen the Future of Geriatric Care

Athulya Senior Care Participates in GERICON 2025 to Strengthen the Future of Geriatric Care

By Manu Vardhan Kannan

Published on November 21, 2025

Athulya Senior Care participated in the 22nd Annual Conference of the Indian Academy of Geriatrics, GERICON 2025, held at the Armed Forces Medical College in Pune. The theme, “Collaborative Care in Geriatrics – Advancing Towards an Age-Friendly Healthcare System,” aligns closely with Athulya’s mission to build a compassionate and comprehensive approach to elder care.

Dr. Karthik Narayan R, Founder and Managing Director of Athulya Senior Care, joined a panel discussion alongside Dr. Vasanth Karthikeyan, V K Sashindran, and Behram Khodaiji, with the session moderated by Saumyajit Roy. During the conversation, he highlighted key areas shaping the future of geriatric care in India. These included the need for stronger integration across hospitals, community support, and long-term care, along with the importance of academic exposure beyond traditional medical pathways. He also emphasised the growing career opportunities in assisted living, rehabilitation, home-based care, and transitional care.

Athulya continues to focus on developing an age-friendly ecosystem that supports seniors with dignity while creating professional pathways for the next generation of healthcare providers. The participation at GERICON 2025 reinforces the organisation’s commitment to strengthening geriatric care through collaboration, awareness, and innovation.

Athulya Senior Care extended its appreciation to the organisers of GERICON 2025 for hosting a thoughtful and impactful conference, and looks forward to contributing to continued progress in India’s geriatric healthcare landscape.


Palmonas Opens Its First Store in Rajasthan at Urban Square Mall, Udaipur

Palmonas Opens Its First Store in Rajasthan at Urban Square Mall, Udaipur

By Manu Vardhan Kannan

Published on November 20, 2025

Urban Square Mall, Udaipur has enhanced its premium retail offerings with the launch of Palmonas, one of India’s most loved demi-fine jewellery brands. This new addition marks Palmonas’ first store in Rajasthan, bringing its blend of elegance and contemporary style to the City of Lakes. Located on the ground floor with a 750 sq. ft. space, the store adds a fresh mix of modern design and everyday luxury to the mall’s retail line-up.

Palmonas introduces Udaipur shoppers to an exquisite range of demi-fine jewellery that balances luxury and everyday wear. The store features a carefully curated collection of necklaces, bracelets, rings, and earrings, crafted with high-quality materials and modern aesthetics. Each piece reflects the brand’s focus on elegance, versatility, and fine craftsmanship, making it ideal for both daily use and special occasions.

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Nandini Taneja, CEO, Bhumika Enterprises, said, “The launch of Palmonas' first store in Rajasthan at Urban Square Mall reflects our commitment to bringing distinctive and aspirational brands closer to Udaipur's shoppers. Palmonas adds a touch of modern elegance and individuality to our retail mix. Urban Square has been designed as a complete lifestyle destination where visitors can explore everything, from fashion and jewellery to dining and entertainment, all under one roof.”

With Palmonas now part of its growing portfolio, Urban Square Mall continues to elevate Udaipur’s retail and lifestyle experience. The mall has become a vibrant destination where fashion, food, and entertainment come together, shaping a modern and enjoyable shopping environment for the city.


Ramee Hotels Announces New 100-Room Resort in Karjat With Blue Neck Group

Ramee Hotels Announces New 100-Room Resort in Karjat With Blue Neck Group

By Manu Vardhan Kannan

Published on November 20, 2025

Ramee Hotels has announced the signing of a new 100-key resort in Karjat, strengthening the group’s expansion plans across Maharashtra. The upcoming property is being developed in partnership with Blue Neck Group and is currently in its greenfield stage. Once completed, it is set to become a leading leisure and events destination in the region.

Set against Karjat’s lush mountains and scenic waterfall views, the resort is planned as a blend of leisure, celebration, and lifestyle offerings. The design includes open lawns, landscaped recreational zones, dedicated event and party areas, terrace sections, and a swimming pool that elevate the overall guest experience.

Guests can also look forward to modern dining spaces, well-curated recreational facilities, and comfortable hospitality features, making it ideal for vacations, celebrations, corporate retreats, and weekend getaways.

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Sharing his thoughts on the signing, Mr. Raj Shetty, Founder, Chairman & Managing Worker, Ramee Group, said, “Ramee Hotels has always focused on building destinations that resonate with today’s travellers. Karjat offers tremendous potential, and this new resort will be developed with the same passion and commitment that define our brand. We look forward to creating a landmark destination that welcomes families, corporates, and holidaymakers alike.”

Speaking on the development, Saurabh Gahoi, Senior Vice President, Ramee Group of Hotels, said, “Karjat is becoming one of Maharashtra’s most sought-after leisure and celebration destinations. This signing is an important step in our growth strategy as we continue expanding into high-potential markets. Our collaboration with Blue Neck Group reflects our commitment to creating properties that bring together exceptional hospitality, thoughtful design, and meaningful guest experiences.”

With this new addition, Ramee Hotels continues to build on its growth strategy, focusing on locations with strong tourism potential and rising demand for leisure and MICE travel.

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