ITC Hotels Expands Storii Brand with New Signing in Wayanad

ITC Hotels Expands Storii Brand with New Signing in Wayanad

By Manu Vardhan Kannan

Published on August 28, 2025

ITC Hotels Limited has expanded its boutique brand Storii with the signing of a new property in Kerala. The group announced definitive agreements with Silvercastle Holidays and Resorts (India) Private Limited for the 62-key Storii by ITC Hotels Wayanad Silverwoods, located alongside the scenic Banasura Sagar Dam in Wayanad.

Currently operating under another identity, the property will undergo extensive renovation before reopening under the Storii brand. This development marks the debut of Storii by ITC Hotels in Kerala, further strengthening the chain’s growing presence in the state. ITC Hotels now has a pipeline of three properties in Kerala.

Speaking about the expansion, Anil Chadha, Managing Director, ITC Hotels Limited, said,
“Kerala’s diverse landscapes and rich cultural heritage makes it a compelling destination for our loyalists. We are thrilled about our partnership with Silvercastle Holidays and Resorts and look forward to adding this experience to our Brand Storii’s portfolio.”

Adding to this, Benny John Kuppail, Managing Director of Silvercastle Holidays and Resorts (India) Private Limited, said,
“We are delighted to be the first hotel of the Storii by ITC Hotels brand in Kerala and believe this new identity will give us the opportunity to showcase our rich and diverse history and simultaneously set a new benchmark for a sustainable and eco-friendly hospitality footprint in the state.”

Storii by ITC Hotels is a collection of handpicked boutique properties catering to the evolving needs of global travellers. These premium-segment hotels are designed as intimate experiences at both popular and unexpected destinations.

With a portfolio of more than 140 hotels across 90 destinations and over 13,000 keys, ITC Hotels is among India’s leading luxury chains. Known for its philosophy of “Responsible Luxury,” the group integrates sustainability into its hospitality model. ITC Hotels is the world’s first chain to achieve 23 LEED Platinum certified hotels, along with pioneering LEED Zero Carbon and LEED Zero Water certifications.

The group operates under six distinct brands: ITC Hotel and Mementos in the luxury segment, Welcomhotel in the upper upscale space, Storii in the premium boutique category, Fortune in the mid-market to upscale space, and WelcomHeritage in the heritage leisure segment.


Eight Continents Expands Ocho Homes with New Properties in Belfast and Navi Mumbai

Eight Continents Expands Ocho Homes with New Properties in Belfast and Navi Mumbai

By Manu Vardhan Kannan

Published on September 18, 2025

Eight Continents Hotels and Resorts, a luxury hospitality and hotel management group redefining bucket-list travel, has strengthened its Ocho Homes brand with the addition of two new extended-stay properties, one in Belfast, United Kingdom, and another in Parsic Hill, Navi Mumbai, India. The development underscores the group’s mission to provide luxurious, convenient, and home-like stays for modern travellers.

The new Ocho Homes property in Belfast features seven elegantly designed rooms, enhancing the brand’s presence in a city renowned for its rich cultural heritage and thriving business community. This addition brings the total number of Ocho Homes properties in Belfast to two, complementing the existing Wellesley Avenue property.

In India, Ocho Homes Living Belapur makes its debut with ten well-appointed rooms in the Parsic Hill area of Navi Mumbai. Located just 22 km from Navi Mumbai Airport and near key landmarks like DY Patil Stadium, the property offers travellers excellent connectivity. Guests can choose from two stay categories: Living and Lux, tailored to suit varied preferences within the extended stay segment.

Ocho Homes stands apart by offering more than just accommodation. With flexible stay options, thoughtfully designed interiors, and a focus on community-driven experiences, it appeals to corporate travellers, expatriates, and leisure guests alike. The emphasis on well-being, connectivity, and local character ensures every stay is both comfortable and memorable.

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Haninder Sachdeva, CEO of Eight Continents Hotels and Resorts, said:

“The addition of two new properties under the Ocho Homes portfolio reflects our focus on building a brand that travellers can consistently trust for extended stays. Our approach is centred on creating thoughtfully designed spaces that balance convenience with comfort, while also carrying the character of the destinations they are part of. By strengthening the Ocho Homes identity across both established and emerging markets, we are ensuring the brand remains a preferred choice for guests looking for reliability, style, and a sense of belonging during their travels.”

With these latest openings, Eight Continents continues to expand the Ocho Homes portfolio across strategic markets in Asia and Europe, aiming to serve the growing demand for extended stay hospitality. By combining innovation, comfort, and personalised service, the brand seeks to set new benchmarks in the evolving landscape of luxury travel.


Devil Circuit Lucknow Debut Draws 5,000+ Thrill-Seekers with Omaxe

Devil Circuit Lucknow Debut Draws 5,000+ Thrill-Seekers with Omaxe

By Hariharan U

Published on September 18, 2025

Lucknow witnessed an adrenaline-packed weekend as Devil Circuit Season 13 made its debut in the city with the support of Omaxe Group. The event, held on 14th September, attracted more than 5,000 participants, including fitness lovers, adventure junkies, and everyday thrill-seekers from across India.

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Touted as one of the toughest obstacle races in the country, Devil Circuit is all about endurance, determination, and teamwork. Competitors pushed themselves through a series of physically demanding challenges, each designed to test agility, strength, and mental grit.

For Omaxe, joining hands with Devil Circuit in Lucknow went beyond just hosting a global-format event. It was about inspiring a culture of fitness, wellness, and community spirit. The Omaxe team itself stepped onto the track, embodying unity and enthusiasm while encouraging others to break barriers. This collaboration follows the group’s earlier partnerships as venue hosts in Delhi, Chandigarh, and Indore.

The roaring success of the inaugural edition in Lucknow has now set a new standard for adventure and fitness gatherings in the region. With its growing popularity, Devil Circuit continues to be more than just a race — it’s a celebration of resilience and the will to go beyond limits.


From the Maldives to the World: Atmosphere Core Sets Its Sights on Global Expansion

From the Maldives to the World: Atmosphere Core Sets Its Sights on Global Expansion

By Manu Vardhan Kannan

Published on September 17, 2025

Set against the backdrop of a thriving international travel and hospitality sector, Atmosphere Core, a fast-growing hospitality group, gathered its top 30 senior leaders in Dubai on 9th and 10th September 2025 for the annual leadership summit. The central message of the two-day event was clear: global expansion.

During the summit, senior leaders aligned on strategic priorities and reinforced collaboration as the group looks beyond its current presence in the Maldives, India, Sri Lanka, and Nepal to new destinations across Asia and Europe. The sessions emphasized Atmosphere Core’s progressive approach to leadership and its commitment to creating exceptional guest journeys.

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Speaking on the occasion, Mr. Salil Panigrahi, Managing Director of Atmosphere Core, said, “Global expansion is our new direction. As global nomads, we carry with us the Joy of Giving philosophy, the spirit that defines our brands and our people. This annual gathering ensures we remain united, focused, and motivated to move forward. Leadership is about knowing when to push with clear goals and when to pull by guiding and inspiring. Reliability builds trust, and emotional intelligence connects us to our teams and guests. Together, these qualities will drive us as we extend our vision across continents.”

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Founded in the Maldives just 12 years ago, Atmosphere Core has grown to nine private island resorts and one heritage hotel in India. The group has an ambitious pipeline of 17 hotels across India and upcoming projects in Italy, Nepal, and Sri Lanka. In 2026, Atmosphere Core is set to launch six new properties, further strengthening its international presence.

Atmosphere Core is also credited with reshaping the all-inclusive resort experience in the Indian Ocean through its pioneering ‘Holiday Plan’ concept, which elevated the standard of indulgence and personalization for global travelers.

The 2025 Leadership Summit reaffirmed the company’s commitment to cultivating strong leaders who can build resilient teams, deliver exceptional hospitality, and reinforce Atmosphere Core’s position on the global stage.

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