ITC Hotels Expands Storii Portfolio to Kolkata: A Unique Boutique Retreat Awaits

ITC Hotels Expands Storii Portfolio to Kolkata: A Unique Boutique Retreat Awaits

By Author

Published on October 14, 2023

ITC Hotels, a trusted name in the hospitality industry, is making waves with its latest addition to the Storii family in Kolkata, West Bengal. This move marks a significant expansion in the region, bringing the total number of ITC properties in West Bengal to nine, including four currently in development. With three Storii properties already thriving in India - Storii Shanti Morada and Storii Moira Riviera in Goa, and Storii Amoha Retreat in Dharamshala - the stage is set for Storii Kolkata, slated to open its doors in early 2024.

Storii Kolkata promises an oasis of tranquility away from the hustle and bustle of metropolitan life. The resort, located in the South City Retreat District, is just a 20-minute drive from the Eastern Metropolitan (EM) Bypass. It will offer well-appointed rooms and suites, providing a serene escape for travelers seeking a unique experience.

The standout feature of this leisure destination is the signature K by Kaya Kalp spa. Nestled among serene water bodies, the spa draws inspiration from the grandeur of ancient Bengal, where water pools were an integral part of architectural design. This spa is being developed as a tranquil oasis that combines the best of India's ancient traditions of health and wellness with modern rejuvenation programs.

The sprawling spa sanctuary will encompass various elements of nature, from sunlit spaces to a vast aqua ambience surrounded by fresh open air. It will foster holistic well-being, offering spacious treatment rooms with various therapies, including Ayurveda. Additionally, it will provide dedicated spaces for yoga, meditation, a swimming pool, a fitness center, and other recreational facilities.

Anil Chadha, Divisional Chief Executive of ITC Hotels, expressed the hotel group's commitment to enriching Eastern India's tourism landscape. “ITC Hotels already has a strong presence in Kolkata. Storii by ITC Hotels, Kolkata will bring a boutique resort offering, away from the hustle and bustle of the metro life. The addition of this property represents our commitment to enrich the tourism landscape of Eastern India with each of our differentiated brands offering a varied choice of experiences to travellers.”

Ravi Todi, Director of South City Projects (Kolkata) Limited, said, “South City has had a history of bringing quality projects including a mall and school to the city of joy. With our first hospitality venture, we are bringing a world-class boutique resort with Spa that will become the preferred destination for staycations in and around Kolkata. We believe ITC Hotels will add quality of service and an eye for detail to our project.”

Storii by ITC Hotels is a hand-picked collection of boutique properties designed to cater to the ever-evolving needs of global travelers. These intimate-sized properties in the premium segment can be found in both expected and unexpected destinations. Whether nestled in breathtaking locales, steeped in history, located on untouched beaches, or surrounded by adventurous jungles, each Storii property offers a distinct experience, promising a story like no other.

With the addition of Storii Kolkata, ITC Hotels continues to redefine luxury and hospitality in the region. Travelers seeking a unique, holistic, and tranquil retreat in Kolkata will soon have a new haven to explore and experience. Stay tuned for the grand opening in early 2024, when Storii Kolkata will unveil its doors to the world.

Images are for representational purposes only.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.


Asembli Ushers a New Era of Multi-Sensory Experiences in Hyderabad

Asembli Ushers a New Era of Multi-Sensory Experiences in Hyderabad

By Hariharan U

Published on October 21, 2025

Hyderabad is about to get a new landmark in experiential hospitality with the launch of Asembli, a first-of-its-kind venue that promises to awaken the senses and redefine celebrations. Spanning 40,000 sq. ft., Asembli isn’t just a space, it’s a multi-sensory universe where architecture, music, design, and gastronomy come together to create unforgettable experiences.

Conceived to offer Hyderabad a world-class destination with deep cultural resonance, Asembli blends sacred geometry with contemporary architecture, designed by Anirudh Osuri of Design Epicenter. At the heart of the space is a striking dome inspired by sacred geometry, designed to cultivate harmony and presence. Guests will also enjoy a three-level air purification system, tiered platforms, kinetic lighting, and Danley Sound Labs audio, creating immersive environments for weddings, festivals, and cultural events.

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Culinary experiences at Asembli are led by Chef Varun Inamdar, whose two decades of global expertise inform a food philosophy rooted in innovation and tradition. Guests can expect a curated menu that fuses regional Indian classics with global influences, including wok-fired plates, reimagined desserts, and inventive shared dishes. The dining journey is designed to spark conversation and connection, extending from the kitchen to the bar, where an international mixologist crafts signature beverages to match the culinary experience.

Asembli isn’t just a venue; we assembled a feeling,” says Nagineni Srikanth Rao, Founder, Asembli. “It’s a stage for life’s most vibrant moments, a space where Hyderabadis from all walks of life can come together, celebrate boldly, and create memories for a lifetime.” 

Built around five pillars, Music, Culture, Entertainment, Travel, and Food & Beverage. Asembli engages mind, body, and spirit, making every gathering immersive and intentional.

Scheduled to open on October 31, 2025, Asembli promises to reshape Hyderabad’s hospitality scene, offering high-energy, high-dining experiences where every celebration feels alive and every moment becomes shared.


Sterling Holiday Resorts Introduces “Soil to Soul” Experience at Sterling Wayanad

Sterling Holiday Resorts Introduces “Soil to Soul” Experience at Sterling Wayanad

By Manu Vardhan Kannan

Published on October 19, 2025

Sterling Holiday Resorts, a leading name in experiential holidays, has launched its latest ‘Discoveries & Experiences’ (D&E) initiative, “Soil to Soul,” at Sterling Wayanad. Nestled amidst Kerala’s lush plantations and spice gardens, this immersive Farm-to-Fork experience celebrates sustainable tourism, local culture, and authentic culinary traditions.

The “Soil to Soul” journey takes guests on a half-day exploration through organic farms and spice plantations, offering a firsthand understanding of Wayanad’s agricultural heritage. Participants engage with local farmers, learn about paddy cultivation, coffee, and spice farming, and harvest fresh produce. The experience culminates in a hands-on cooking session led by Sterling’s expert chefs, where guests use the fresh produce they have harvested to prepare traditional Kerala dishes using time-honoured methods.

Adding depth to the journey, guests also interact with indigenous Wayanad communities, whose stories and food traditions bring authenticity to the experience. Visitors take home handcrafted spice packs and recipe cards, extending their connection to Kerala’s food culture beyond their stay.

“With ‘Soil to Soul,’ we want our guests to go beyond the conventional holiday, to connect with the land, people, and stories that make Wayanad special,” said Harinath Mohanasundaram, Senior Vice President Marketing, Sterling Holiday Resorts. “It’s a celebration of food, culture, and sustainability, and a meaningful addition to our growing D&E portfolio.”

Sterling’s Discoveries & Experiences platform offers guests curated, locally rooted engagements that bring each destination to life. At Sterling Wayanad, travellers can also enjoy guided nature walks and bird-watching trails, or explore the resort’s collaboration with Uravu, a local NGO that promotes bamboo craftsmanship and tribal livelihoods, each experience designed to build authentic connections with the region’s ecology and culture.

Through “Soil to Soul” and other D&E initiatives, Sterling Holiday Resorts reinforces its commitment to sustainable and experiential travel in India, offering guests memorable journeys that truly go from farm to fork, from Soil to Soul.

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