ITC Hotels Limited has announced the opening of Storii Jawai in Rajasthan, adding the 11th property to its Storii portfolio. The boutique retreat is designed as a nature-led destination, reflecting the growing interest in experiential and eco-sensitive travel across India.

Located in the Jawai region, the property is surrounded by landscapes known for leopard sightings, granite hills, and the Jawai River ecosystem. The area is also home to a variety of flora and fauna, including migratory birds, making it a unique destination for travellers looking to connect with nature and wildlife.

Developed in partnership with 1st Gate Luxe Pvt. Ltd., the property highlights ITC Hotels’ focus on expanding through collaborations while building immersive travel experiences.

The retreat features 15 keys, designed to blend safari-style elements with modern comfort. Guests are welcomed through a tented reception that leads to a colonial-style bungalow serving as the central lounge and bar. The accommodation is spread across villas set within a preserved natural setting, with features such as private courtyards, plunge pools, and tented structures. The design ensures minimal impact on the environment while offering a stay that reflects the region’s character.

Facilities include an infinity pool set on a hillock overlooking a natural lake, along with spaces for wellness and outdoor activities. The experience is further enhanced with wildlife exploration programmes and curated dining, catering to travellers seeking more meaningful and destination-led stays.

Commenting on the launch, Anil Chadha, Managing Director, ITC Hotels Limited, said, “We are delighted to open the 11th Storii in Jawai. An intimate 15 key boutique retreat that distils the essence of quiet comforts in the wild, Jawai stands as a testament to the harmonious coexistence of modern innovation and timeless tradition. Storii Jawai is our tribute to the beauty and resilience of this region”.

Bharat Kumar Singh, Promoter, 1st Gate Luxe Pvt. Ltd., added, “As people from the soil, Storii Jawai reflects our belief in Rajasthani culture and traditions. It has been a humbling experience for us to be able to build a space for fellow travellers to come and immerse in our hinterland. We are grateful to associate with ITC Hotels Limited who reflect our values and vision, and have been with us shoulder to shoulder to make it happen”.

The launch also reflects rising demand for destinations that combine ecological sensitivity with cultural depth, especially in regions like Jawai that are closely connected to local communities such as the Rabari community.