ITC Hotels recently hosted an exclusive evening celebrating Indian classical music under its WelcomArt initiative, featuring Grammy Award-winning maestro Pandit Vishwa Mohan Bhatt in collaboration with the Prabha Khaitan Foundation.

Held at ITC Maurya in New Delhi, the event brought together patrons of art, culture, media, and hospitality for an intimate musical showcase that highlighted India's rich classical music traditions.

WelcomArt is ITC Hotels' cultural initiative aimed at promoting India's artistic heritage through curated experiences spanning music, literature, visual arts, and traditional crafts. The programme provides a platform for renowned artists while offering guests immersive cultural experiences.

Speaking on the occasion, Anil Chadha, Managing Director, ITC Hotels Limited, said Indian classical music represents centuries of cultural tradition and creative expression. He added that WelcomArt seeks to bring audiences closer to India's diverse art forms while celebrating the contributions of maestros whose work continues to inspire generations.

Pandit Vishwa Mohan Bhatt is internationally recognised as the creator of the Mohan Veena, an instrument developed by adapting the Western archtop guitar to the traditions of Hindustani classical music. His pioneering work has earned him global acclaim, including a Grammy Award, and has helped introduce Indian classical music to audiences around the world.

Commenting on the evening, Amaan R. Kidwai, Area Manager – Luxury Hotels (North) and General Manager, ITC Maurya, said the performance created an atmosphere of reflection and appreciation, bringing together discerning audiences through music, conversation, and shared cultural experiences. He noted that the event reflected WelcomArt's vision of fostering deeper engagement with India's artistic legacy.

Through initiatives such as WelcomArt, ITC Hotels continues to create platforms that celebrate India's cultural heritage while strengthening the connection between hospitality and the arts.