ITC Hotels Limited has signed a management agreement for Welcomhotel by ITC Hotels Salasar, a 145-key property that will be developed in Salasar, Rajasthan. The upcoming hotel is expected to cater to the growing demand for pilgrimage tourism, destination weddings, social events, and leisure travel in one of the state's most visited spiritual destinations.

Spread across six acres, the hotel will further strengthen ITC Hotels' presence in Rajasthan, a key tourism market known for its rich heritage, culture, and religious destinations.

Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said, "Rajasthan remains one of India's most loved tourism destinations, drawing visitors through its unique blend of heritage charm, culture, spirituality, and festivity. Salasar occupies a special place within this landscape, attracting visitors from across the globe. With Welcomhotel Salasar, we shall further strengthen ITCHL presence, across various brands in Rajasthan."

Representing the ownership group, Anoop Manglunia and Bajrang Lal Batesar, Directors, Envato Retreats Private Limited, said, "Welcomhotel Salasar is well-suited to the evolving needs of this sacred destination. ITC Hotels’ remarkable service excellence and emphasis on responsible hospitality give us the perfect foundation to elevate the pilgrim experience. We are pleased to associate with a brand that values both comfort and tradition."

Located near the renowned Salasar Balaji Temple, the destination attracts pilgrims from across India and abroad throughout the year. It has also become a preferred location for family functions and social celebrations, creating a growing demand for quality branded accommodation.

The hotel will feature 145 guest rooms and suites, an all-day dining restaurant, a lounge, and around 12,000 sq. ft. of indoor banqueting and event space. Guests will also have access to a swimming pool, spa, fitness centre, and a dedicated kids' club.

Designed with traditional Rajasthani architectural elements such as courtyards, arches, jaalis, and regional motifs, the property aims to offer an authentic hospitality experience inspired by the state's cultural heritage.

The signing is part of ITC Hotels' ongoing strategy to expand its portfolio through management agreements while strengthening its presence in culturally significant and high-growth destinations across India.