ITC Hotels Limited has announced the signing of a management contract for Storii by ITC Hotels, Sanjay Dubri, a 30-key boutique retreat in Madhya Pradesh. Set amidst the wilderness of Sanjay Dubri National Park in Sidhi district, the new property will further expand Storii by ITC Hotels’ presence across emerging leisure destinations.

Designed to integrate with its natural surroundings, Storii by ITC Hotels, Sanjay Dubri will feature expansive villas and suites, along with thoughtfully designed spaces reflecting the character of the destination. The retreat will offer curated dining experiences, recreational facilities and intimate event spaces.

The guest experience will focus on wildlife exploration, nature immersion, wellness and locally inspired activities, allowing guests to discover the destination at a considered pace.

Speaking on the occasion, Anil Chadha, Managing Director, ITC Hotels Limited, said, “India’s diverse landscapes continue to open up new possibilities for experiential travel, with wildlife destinations emerging as sought-after retreats for discerning travellers. Sanjay Dubri, with its rich ecological heritage and relatively unexplored wilderness, presents an exciting opportunity to create a hospitality experience that is deeply connected to its natural surroundings. Through Storii by ITC Hotels, we look forward to bringing alive the character of this destination through thoughtful hospitality, while contributing to the evolution of its tourism potential.”

The signing aligns with ITC Hotels’ strategy of expanding across emerging leisure corridors and creating hospitality experiences rooted in the character of their destinations. Through Storii by ITC Hotels, the company continues to develop boutique retreats that celebrate local narratives, cultural authenticity and a sense of place.

Sharing his thoughts, Pankaj Phulwani, Director, M/s Sal Tree Resorts Private Limited, said, “We are delighted to collaborate with ITC Hotels to bring Storii by ITC Hotels to Sanjay Dubri. Our vision is to create a distinctive wildlife retreat that allows guests to experience the region’s natural beauty in an intimate manner. With this expertise in creating differentiated hospitality experiences, ITC Hotels is an ideal partner to bring this vision to life.”

The property will benefit from its proximity to established wildlife destinations including Bandhavgarh and Kanha. Improving road connectivity from key source markets such as Prayagraj, Jabalpur, Rewa and Varanasi is expected to further enhance accessibility to the destination.

With its wilderness setting, Sanjay Dubri is positioned to attract wildlife enthusiasts, experiential travellers, families and social gatherings. Sanjay Dubri National Park has in recent years emerged as a promising wildlife destination in Central India, known for its dense sal forests, thriving tiger population and natural surroundings.

The destination offers an immersive setting for travellers seeking meaningful encounters with nature, while its proximity to established wildlife circuits further adds to its appeal.