This holiday season, ITC Maurya in New Delhi showcases its commitment to sustainability with the unveiling of ‘ECO NOËL’, a Christmas tree that harmonizes festive joy with environmental responsibility. Located at the heart of the Chaitya Lobby, the tree is a stunning symbol of Responsible Luxury, a hallmark of ITC Hotels.

Crafted entirely from 100% eco-sustainable materials, the ECO NOËL tree was brought to life after over 350 hours of dedicated effort. Adorned with unique decorations made from coconut shells, jute, coir ropes, broom twigs, and yarn, the tree exemplifies creativity and sustainability. A sparkling star atop completes this eco-conscious masterpiece, reminding visitors that luxury can coexist with mindful choices.

Sharing insights on the initiative, Amaan Kidwai, Area Manager (North Luxury ITC Hotels) and General Manager of ITC Maurya, said, “The Eco Noël Christmas Tree at ITC Maurya imbibes Responsible Luxury, reminding us that even in merry-making, we can make choices that honour the planet. Our team worked tirelessly for days, weaving these humble materials into a masterpiece, celebrating the principles of recycling. Let this season inspire us all to rejoice mindfully through sustainable resourcing.”

Complementing the ECO NOËL tree, ITC Maurya’s Pastry Masters have created a remarkable gingerbread display, designed as a miniature replica of the hotel’s architectural design inspired by a Buddhist stupa. Adorned with intricate icing filigree and showcasing the hotel’s iconic dining brands, this sweet creation adds an extra layer of festive charm to the celebrations.

Through this initiative, ITC Maurya reinforces its commitment to the principles of "Reduce, Reuse, and Recycle" and sets an inspiring example for sustainable celebrations. The ECO NOËL tree not only represents environmental stewardship but also embodies teamwork and the creative spirit of WelcomEnviron, ITC’s sustainable practices initiative.

About ITC Maurya
A distinguished residence for world leaders and global icons for over 45 years, ITC Maurya is renowned for its Responsible Luxury ethos. It is the world’s first hotel to achieve LEED Platinum certification under the “Existing Building” category and has also earned the LEED Zero Water Certification. Known for its award-winning dining destinations like Bukhara, Dum Pukht, and Avartana, ITC Maurya blends luxury with sustainability, making it one of Delhi’s most iconic hotels.

Here’s to a festive season filled with merry moments, sustainable magic, and a commitment to leaving a positive social footprint!