ITC Sunfeast Baked Creations has launched its first Bakery Café at the FabIndia Experience Store in Whitefield, Bangalore. This marks a significant step for the brand as it moves from a cloud-kitchen model to a broader omnichannel presence, aiming to deliver a premium bakery experience to Bangalore’s residents. The café offers a wide range of baked goods, including croissants, bagels, pastries, sandwiches, and celebration cakes, alongside ITC’s Sunbean Gourmet Coffee, all crafted to suit the Indian palate.

The café, which accommodates up to 30 guests, was inaugurated by Indian cricketer Shreyanka Patil, who expressed her love for the brand's offerings. “I’m glad to be associated with a brand whose products I have tried many times and absolutely love. My favorites include the Frangipane Almond Croissant and Trinity Ganache Pastry,” she said.

This move is part of ITC’s strategy to expand its bakery offerings in India. Rohit Bhalla, Food-Tech Business Head at ITC Limited, shared the brand's excitement about the launch. “This café is more than just a new location; it represents ITC Sunfeast Baked Creations’ commitment to bringing the ‘World of Bakery’ to Indian consumers. Our croissants and pull-apart bagels have already gained popularity through delivery, and this café will further elevate the experience.”

The café is designed to provide an intimate and enjoyable experience, offering a cozy atmosphere for both casual meetups and celebrations. With a curated selection of baked delicacies, the café aims to bring global standards to the local bakery scene. Its offerings, such as the Dark Fantasy Chocofill Croissant and Bagel Toasties, are crafted by ITC's culinary team to cater to the evolving preferences of Indian consumers.

In addition to baked goods, the café serves ITC’s Sunbean Gourmet Coffee, designed to complement the diverse menu. The combination of food and beverages creates an inviting space for customers to relax and enjoy high-quality products.

The opening of the Whitefield location is just the beginning of ITC Sunfeast Baked Creations' expansion strategy. The brand has plans to open additional bakery cafés in key areas of Bangalore, including MG Road and Jayanagar. Furthermore, ITC is looking to expand beyond Bangalore, with future locations planned for Chennai.

Rohit Bhalla emphasized that the launch of the café is a critical part of the brand's vision for growth. “We are committed to offering an elevated bakery experience, and our expansion plans reflect this vision. We look forward to bringing our unique offerings to more cities and establishing ITC Sunfeast Baked Creations as a leading bakery brand in India.”

Guests at the new ITC Sunfeast Baked Creations Bakery Café can look forward to a variety of premium offerings. Signature items include the Pull-Apart Bagels, an innovative take on traditional bagels, and a range of pastries and desserts crafted with high-quality ingredients. The menu also features celebration cakes, making the café a destination for special occasions.

Looking ahead, ITC Sunfeast Baked Creations will continue to innovate and expand its product range, bringing more exciting offerings to Indian consumers. The brand’s omnichannel strategy aims to bridge the gap between online and offline experiences, ensuring customers can enjoy its products wherever they are.