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By Nithyakala Neelakandan
Published on September 30, 2024
ITC Sunfeast Baked Creations has launched its first Bakery Café at the FabIndia Experience Store in Whitefield, Bangalore. This marks a significant step for the brand as it moves from a cloud-kitchen model to a broader omnichannel presence, aiming to deliver a premium bakery experience to Bangalore’s residents. The café offers a wide range of baked goods, including croissants, bagels, pastries, sandwiches, and celebration cakes, alongside ITC’s Sunbean Gourmet Coffee, all crafted to suit the Indian palate.
The café, which accommodates up to 30 guests, was inaugurated by Indian cricketer Shreyanka Patil, who expressed her love for the brand's offerings. “I’m glad to be associated with a brand whose products I have tried many times and absolutely love. My favorites include the Frangipane Almond Croissant and Trinity Ganache Pastry,” she said.
This move is part of ITC’s strategy to expand its bakery offerings in India. Rohit Bhalla, Food-Tech Business Head at ITC Limited, shared the brand's excitement about the launch. “This café is more than just a new location; it represents ITC Sunfeast Baked Creations’ commitment to bringing the ‘World of Bakery’ to Indian consumers. Our croissants and pull-apart bagels have already gained popularity through delivery, and this café will further elevate the experience.”
The café is designed to provide an intimate and enjoyable experience, offering a cozy atmosphere for both casual meetups and celebrations. With a curated selection of baked delicacies, the café aims to bring global standards to the local bakery scene. Its offerings, such as the Dark Fantasy Chocofill Croissant and Bagel Toasties, are crafted by ITC's culinary team to cater to the evolving preferences of Indian consumers.
In addition to baked goods, the café serves ITC’s Sunbean Gourmet Coffee, designed to complement the diverse menu. The combination of food and beverages creates an inviting space for customers to relax and enjoy high-quality products.
The opening of the Whitefield location is just the beginning of ITC Sunfeast Baked Creations' expansion strategy. The brand has plans to open additional bakery cafés in key areas of Bangalore, including MG Road and Jayanagar. Furthermore, ITC is looking to expand beyond Bangalore, with future locations planned for Chennai.
Rohit Bhalla emphasized that the launch of the café is a critical part of the brand's vision for growth. “We are committed to offering an elevated bakery experience, and our expansion plans reflect this vision. We look forward to bringing our unique offerings to more cities and establishing ITC Sunfeast Baked Creations as a leading bakery brand in India.”
Guests at the new ITC Sunfeast Baked Creations Bakery Café can look forward to a variety of premium offerings. Signature items include the Pull-Apart Bagels, an innovative take on traditional bagels, and a range of pastries and desserts crafted with high-quality ingredients. The menu also features celebration cakes, making the café a destination for special occasions.
Looking ahead, ITC Sunfeast Baked Creations will continue to innovate and expand its product range, bringing more exciting offerings to Indian consumers. The brand’s omnichannel strategy aims to bridge the gap between online and offline experiences, ensuring customers can enjoy its products wherever they are.
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By Hariharan U
Published on April 26, 2026
403 Forbidden Bar is set to host a two-day Chef Takeover as part of its 403 OVERRIDE FIREWALL X series, featuring Priyam Chatterjee and Rishabh Seal on April 25 and 26.
Positioned as a high-intent, limited-period dining experience, the collaboration brings together two distinct culinary perspectives, blending heritage-driven narratives with contemporary interpretation. Designed as an immersive format, the takeover moves beyond conventional dining to present a structured and non-replicable culinary journey.
Chef Priyam Chatterjee, known for his progressive approach to modern Indian cuisine, brings a style shaped by classical technique and global exposure. His cooking focuses on elevating familiar flavours through precision and refined execution.
Chef Rishabh Seal complements this with a culinary philosophy rooted in cultural memory and subtle innovation, presenting dishes that balance regional influences with a contemporary lens.
Together, the chefs introduce a bespoke menu built around the theme “From Heritage to Haute Cuisine Reimagined”, where traditional flavours are reinterpreted using modern techniques. The experience unfolds as a layered, sensory journey, encouraging guests to engage with each course as part of a larger narrative.
The culinary offering is paired with the bar’s technique-driven cocktail programme, where methods such as distillation, clarification, and infusion are used to create drinks that align closely with the menu, enhancing the overall experience.
Set within a space inspired by the concept of a digital 403 access denied code, the venue is designed to encourage guests to disconnect from external distractions and immerse themselves fully in the experience. From lighting and sound to service, every element is curated to create a cohesive and engaging environment.
Speaking on the collaboration, Chef Priyam Chatterjee noted that the experience focuses on storytelling through food, presenting familiar flavours in a way that feels both intuitive and unexpected. Chef Rishabh Seal added that the menu aims to respect traditional roots while allowing flavours to evolve naturally.
Aman Dua, Co-Founder of 403 Forbidden Bar, highlighted that the series is designed as a platform for chefs with distinct culinary voices to engage with the space in a meaningful and immersive format.
With limited seating, the takeover offers a rare, experiential dining format, bringing together craft, creativity, and narrative-led cuisine in one of Bengaluru’s most conceptually distinctive venues.
Lyla Bombay continues to strengthen its position as a neighbourhood favourite with its weekend brunch experience, designed as a relaxed and social affair in the heart of Bandra Kurla Complex.
Known for its easy, unhurried format, the brunch brings together a generous grazing table, an interactive DIY burger station, and live performances, creating an atmosphere that is both indulgent and laid-back. The experience is crafted to encourage guests to linger, making it ideal for casual catch-ups as well as longer, leisurely gatherings.
Over the past two years, Lyla has built a strong following, driven by its globally inspired menu and warm, inviting space. The restaurant strikes a balance between comfort and refinement, offering a setting that feels approachable yet thoughtfully curated.
The brunch format reflects the growing demand for experiential dining, where food, ambience, and social interaction come together seamlessly. By combining interactive elements with live entertainment, Lyla continues to create a weekend offering that resonates with Mumbai’s evolving dining preferences.
With its consistent focus on quality and atmosphere, Lyla’s weekend brunch remains a go-to destination for those seeking a relaxed yet engaging dining experience in the city.
Details:
By Manu Vardhan Kannan
Third Wave Coffee is stepping into a new space with the launch of ‘Third Rush’, a dessert-focused concept that is all about giving in to cravings without waiting for a reason. Built around the idea of being “Made for the Mood”, the brand brings a fresh take on how desserts are enjoyed today, more spontaneous, more social, and driven by the moment.
With café culture evolving, especially among younger consumers who now prefer cafés as places to relax and connect, Third Rush positions itself as a go-to spot after 7 PM. It is designed as a space where plans take a backseat, and conversations, sharing, and repeat orders take over naturally.
Speaking on the launch, Rajat Luthra, CEO, Third Wave Coffee, said, “With Third Rush, we’re building something that goes beyond dessert as a category and instead focuses on dessert as an experience. Third Wave Coffee has always been envisioned as a young, fun brand, one that understands how our consumers like to spend time, connect, and unwind. With Third Rush, we’re extending that philosophy into a new space, continuing to build concepts that feel relevant to their evolving lifestyles and social habits. The way consumers engage with cafés today is changing; it’s more social, more spontaneous, and deeply rooted in emotion. Third Rush is our response to that shift. It’s designed to be high-energy, welcoming, and a little indulgent, a space where people can come together, unwind, and fully lean into the moment, whatever that mood may be.”
At the centre of Third Rush is a menu that blends familiar favourites with fresh twists. One of the highlights is the Tres Leches range, including a fun, nostalgia-inspired Jim Jam version and the Third Wave Tres Leches infused with the brand’s signature cold brew. The idea is simple, come for one, and you’ll likely end up trying more.
The menu also features layered cakes where classics like Chocolate Cake and Pineapple Cake are reimagined in log-style formats, making them more visual and easy to share. Alongside these are options like Chocolate Pistachio, Carrot & Cream Cheese, and Passionfruit Vanilla, offering a mix of comfort and new flavours.
Adding more variety are the ‘Stacks’, layered desserts that bring together textures and flavours in one bite. Options like Banana Custard, Strawberry Hazelnut, and Biscoff sit alongside nostalgic picks such as the Parle-G Stack and Bombay Cassata. For coffee lovers, the Third Wave Stack adds a strong coffee touch to the mix.
The dessert spread continues with tarts and pies like Banoffee, Lemon, Raspberry Pistachio, Matcha White Chocolate, and Chocolate Caramel. There is also a range of mousses and cheesecakes, including Triple Chocolate Mousse, Basque Cheesecake, Blueberry Lemon, and Biscoff Basque Cheesecake. For those who enjoy warm desserts, options like molten skillet cookies, brownies, including a Pistachio Kunafa Brownie, and freshly baked cookies complete the experience.
Third Rush is launching first in Bangalore and will gradually expand to Third Wave Coffee cafés across the country. It adds a new layer to the brand’s community-driven approach, turning cafés into spaces where people can come together, unwind, and enjoy simple moments.
Address: Third Wave Coffee outlets: Koramangala 4th Block, Sadashivnagar, Indiranagar (CMH Road) & Vijaya Bank Layout
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