ITC Sunfeast Baked Creations Opens First Bakery Café in Bangalore

ITC Sunfeast Baked Creations Opens First Bakery Café in Bangalore

By Nithyakala Neelakandan

Published on September 30, 2024

ITC Sunfeast Baked Creations has launched its first Bakery Café at the FabIndia Experience Store in Whitefield, Bangalore. This marks a significant step for the brand as it moves from a cloud-kitchen model to a broader omnichannel presence, aiming to deliver a premium bakery experience to Bangalore’s residents. The café offers a wide range of baked goods, including croissants, bagels, pastries, sandwiches, and celebration cakes, alongside ITC’s Sunbean Gourmet Coffee, all crafted to suit the Indian palate.

The café, which accommodates up to 30 guests, was inaugurated by Indian cricketer Shreyanka Patil, who expressed her love for the brand's offerings. “I’m glad to be associated with a brand whose products I have tried many times and absolutely love. My favorites include the Frangipane Almond Croissant and Trinity Ganache Pastry,” she said.

This move is part of ITC’s strategy to expand its bakery offerings in India. Rohit Bhalla, Food-Tech Business Head at ITC Limited, shared the brand's excitement about the launch. “This café is more than just a new location; it represents ITC Sunfeast Baked Creations’ commitment to bringing the ‘World of Bakery’ to Indian consumers. Our croissants and pull-apart bagels have already gained popularity through delivery, and this café will further elevate the experience.”

The café is designed to provide an intimate and enjoyable experience, offering a cozy atmosphere for both casual meetups and celebrations. With a curated selection of baked delicacies, the café aims to bring global standards to the local bakery scene. Its offerings, such as the Dark Fantasy Chocofill Croissant and Bagel Toasties, are crafted by ITC's culinary team to cater to the evolving preferences of Indian consumers.

In addition to baked goods, the café serves ITC’s Sunbean Gourmet Coffee, designed to complement the diverse menu. The combination of food and beverages creates an inviting space for customers to relax and enjoy high-quality products.

The opening of the Whitefield location is just the beginning of ITC Sunfeast Baked Creations' expansion strategy. The brand has plans to open additional bakery cafés in key areas of Bangalore, including MG Road and Jayanagar. Furthermore, ITC is looking to expand beyond Bangalore, with future locations planned for Chennai.

Rohit Bhalla emphasized that the launch of the café is a critical part of the brand's vision for growth. “We are committed to offering an elevated bakery experience, and our expansion plans reflect this vision. We look forward to bringing our unique offerings to more cities and establishing ITC Sunfeast Baked Creations as a leading bakery brand in India.”

Guests at the new ITC Sunfeast Baked Creations Bakery Café can look forward to a variety of premium offerings. Signature items include the Pull-Apart Bagels, an innovative take on traditional bagels, and a range of pastries and desserts crafted with high-quality ingredients. The menu also features celebration cakes, making the café a destination for special occasions.

Looking ahead, ITC Sunfeast Baked Creations will continue to innovate and expand its product range, bringing more exciting offerings to Indian consumers. The brand’s omnichannel strategy aims to bridge the gap between online and offline experiences, ensuring customers can enjoy its products wherever they are.


99 Pancakes Launches Waffle Cake Range in 7 Flavours

99 Pancakes Launches Waffle Cake Range in 7 Flavours

By Manu Vardhan Kannan

Published on June 3, 2025

99 Pancakes, one of India’s leading quick-service restaurant (QSR) chains, has unveiled a delicious new addition to its dessert menu — the Waffle Cake. Offered in Single Layer and Double Layer options, this new range features seven unique flavours crafted to delight sweet lovers across the country.

From the chocolate-packed Choco Loco to the creamy and playful Boojee Banoffee, the Waffle Cake collection offers a mix of indulgent choices. The lineup also includes Kit N Kat, Velvet Crush, Love & Nutella, Oh-So Oreo, and the quirky Mr Pan’s Favourite — each catering to a wide range of taste preferences and the cakes are now available both online and offline.

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The Waffle Cakes can be ordered across Mumbai, Thane, Surat, Bengaluru, Hyderabad, Pune, Ahmedabad, Jabalpur, and more through Swiggy, Zomato, or 99 Pancakes' official website, making it easier for fans to enjoy the treat from anywhere.

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Sharing his thoughts on the launch, Vikesh Shah, Founder of 99 Pancakes, said, “At 99 Pancakes, the mission has always been to spread joy through food. We've innovated Indian taste buds over the years with exciting formats. With the Waffle Cake, we wished to break conventions and offer something that's stunning to look at, texturally satisfying, and absolutely delectable. It's not a dessert — it's an experience.”

With this launch, 99 Pancakes strengthens its leadership in the QSR dessert space, continuing its journey of innovation, quality, and customer satisfaction, all while winning hearts with every bite.


The Biere Club Unveils Alphonso Mango Beer for the Summer

The Biere Club Unveils Alphonso Mango Beer for the Summer

By Manu Vardhan Kannan

Published on June 3, 2025

The Biere Club, Bangalore’s beloved brewery, has introduced a refreshing twist to this season with the launch of its limited-edition Alphonso Mango Beer. Crafted using fresh Ratnagiri Alphonso mangoes, this seasonal wheat beer brings a tropical burst of flavour to the city’s vibrant craft beer scene.

With a smooth wheat malt base and soft hints of citrus spice, the beer finishes with a mellow mango note, offering a truly sunshine-filled experience in every sip. Described as creamy, citrusy, and golden, the beer is brewed in small batches to maintain quality and flavour consistency.

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Beer lovers can now enjoy this tropical brew at all The Biere Club outlets, including the newly opened location in HSR Layout. Whether you're a fan of fruity blends or simply seeking a summer refresher, this limited-time offering is designed to hit the right notes.

Available at:

20/2, Vittal Mallya Rd, D'Souza Layout, Ashok Nagar, Bengaluru

9, 17th Cross Rd, Sector 7, HSR Layout, Bengaluru
 

Timings: 11:30 AM – 12:30 AM

Don't miss your chance to raise a glass of sunshine this season—only at The Biere Club.


Lunch Just Got Craftier: Ironhill Bengaluru Launches ‘Brew Bites’ for Weekday Warriors

Lunch Just Got Craftier: Ironhill Bengaluru Launches ‘Brew Bites’ for Weekday Warriors

By Nishang Narayan

Published on June 3, 2025

Ironhill Bengaluru is raising the bar for weekday lunches with the launch of ‘Brew Bites’, a new lunch menu designed especially for professionals who deserve more than a rushed meal. Starting June 4th, every Monday to Thursday from 12 pm to 5 pm, you can now elevate your midday break with a refreshing combo of craft beer and a delicious veg or non-veg dish.

Here’s what’s on the Brew Bites menu:

  • Veg Combo: Any 1 Veg Starter or Veg Main Course + 1 Glass of Beer

  • Non-Veg Combo: Any 1 Non-Veg Starter or Non-Veg Main Course + 1 Glass of Beer

  • Veg Pitcher Combo: Any 2 (Veg Starters or Mains) + 1 Pitcher of Beer

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  • Non-Veg Pitcher Combo: Any 2 (Non-Veg Starters or Mains) + 1 Pitcher of Beer

Whether you’re flying solo for a quick breather or having a laid-back catch-up with colleagues, Brew Bites turns your lunch break into something worth looking forward to. Pair your choice of rich Indian, Asian, or continental flavours with a signature Ironhill brew—crafted on-site and poured fresh.

Where to head:
Ironhill Marathahalli
Sy no 90, 7 & 90/8, Marathahalli - Sarjapur Outer Ring Rd, beside Radisson Blu, Bengaluru

Because lunch doesn’t have to be boring—and beer isn’t just for the weekend.

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