ixigo, India’s leading Online Travel Agency (OTA) for the Next Billion Users, has unveiled a dedicated microsite to assist travellers, devotees, and pilgrims in planning their journey to Maha Kumbh 2025. The event, taking place in Prayagraj from January 13 to February 26, 2025, is the world’s largest spiritual gathering, drawing millions of participants from across the globe.

The ixigo microsite is designed to be a one-stop solution for seamless travel planning, offering comprehensive guidance on logistics, rituals, key activities, and more. With the surge in travel demand, the platform simplifies the process of booking hotels, tents, flights, trains, and buses, while providing insights into the festival’s highlights, including the most auspicious bathing dates.

Key Features of the Microsite

• AI-Driven Travel Planning: Powered by ixigo’s advanced AI tool, PLAN, the platform delivers personalized itineraries catering to diverse preferences, such as heritage walks, family-friendly activities, and scenic photo spots.
• Immersive Content: Explore Prayagraj’s cultural and spiritual richness through curated videos showcasing landmarks, must-visit temples, and local food trails.
• Comprehensive Booking Solutions: Effortlessly book travel and accommodation, including special arrangements for tents and festival-specific stays.

Travel Surge Insights

As Maha Kumbh 2025 gathers momentum, ixigo reports a 2.6x increase in train and flight bookings to Prayagraj and its vicinity:

• Flight Bookings: Prayagraj flights surged by 162% YoY, while nearby hubs like Varanasi and Lucknow saw increases of 127% and 42%, respectively.
• Train Bookings: A 187% YoY rise was observed, with solo travellers making up 57% of these bookings, of which 39% are women.
• Bus Bookings: Cities like Delhi (27%), Nagpur (18%), and Jaipur (15%) drove significant demand, largely led by Gen Z and millennials.

Leadership Statement

Aloke Bajpai, Group CEO, and Rajnish Kumar, Group Co-CEO, ixigo, commented,

“Our Maha Kumbh 2025 microsite is crafted to empower millions of travellers with essential tools for a smooth journey to this iconic spiritual gathering. The unprecedented surge in travel bookings to Prayagraj reflects the immense interest in Maha Kumbh, and we are committed to providing a seamless, stress-free experience for pilgrims worldwide.”

About ixigo

Founded in 2007, ixigo (Le Travenues Technology Limited) is a trailblazer in Indian travel, leveraging AI to empower travellers to plan and manage trips across rail, air, bus, and hotel bookings. With over 48 crore Annual Active Users in Fiscal 2024, ixigo is India’s leading OTA for Next Billion Users, dedicated to making travel accessible and hassle-free.

Visit the Maha Kumbh 2025 microsite for more details: https://www.ixigo.com/plan/kumbh-mela